7 Exciting Trends To Watch From CES 2018

@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
JANUARY 3, 2017
Rohit Bhargava
7 Exciting Trends To
Watch At CES 2018
A Sneak Preview of the Most Fascinating
Products, Ideas and Themes from the
2018 Consumer Electronics Show
Founder,Non-ObviousCompany
SPECIAL CES PREVIEW EDITION

About this presentation:
This presentation is an early preview of some technology, products and ideas from the
2018 Consumer Electronics Show. The 7 trends featured in this presentation were
originally published in Non-Obvious 2018, the latest edition of the #1 best selling
trend book series. The 2017 edition of Non-Obvious was selected to be featured at
CES last year as part of Gary’s Book Club. The examples of each trend in this edition
were curated from many news sources, press releases and announcements shared by
companies in advance of CES. This presentation will be updated with images,
interviews and experiences from the show next week which Rohit will be attending in
person with his team.
WILL YOU BE AT CES THIS YEAR? EMAIL ROHIT TO CONNECT!
Contact Rohit:
rohit@nonobviouscompany.com

ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TRENDS PREDICTED
READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLER
AXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB 2017)
#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE

Want to watch Rohit’s
Interview from the stage
at CES 2017 as part of
Gary’s Book Club?
CLICK VIDEO TO WATCH

@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THE 7 FEATURED TRENDS …

PREDICTIVE
PROTECTION
NON-OBVIOUS TREND
Organizations create smarter connected products, services and
features that can proactively protect our safety, health and
environment by anticipating our actions or needs.
W H A T’S TH E TR E ND ?

PREDICTIVE PROTECTION | EXAMPLE
2
0
1
8
BluetoothHairAnalyzer
Source: https://www.cnet.com/news/hair-analyzer-will-take-a-deep-look-inside-those-split-ends/

2
0
1
8
ShapaScaleMeasuresWeightWithoutNumbers
Source: https://www.engadget.com/2018/01/01/shapa-scale-psychology-weight-l/
“Instead of numbers,
all you'll get is a color,
depending on if you're
underweight, about
right or overweight.”

2
0
1
8
RavenConnectedCarDashboard
Source: https://raven.is/products/raven
Make your dashboard more savvy. Customize your display
to have the best information to help you drive safely.

2
0
1
8
SmartBabyMonitors/Protection
Baby Smart Sock | Owlet Mia Smart Bottle | BlueSmartSirona M SmartSeat | Cybex

2
0
1
8
SafeMotos–UberDriverSafetyTracking(Rwanda)

2
0
1
8
UrbanCanaryDigitalAirPollutionTracker

TOUCH-
WORTHY
NON-OBVIOUS TREND
Overwhelmed by virtual things, consumers turn back toward
products and experiences that they can touch, feel and sense to
deliver a much needed sense of calm, simplicity and humanity.

TOUCHWORTHY | EXAMPLE
2
0
1
8
VobotHalo
Source: https://getvobot.com/halo

2
0
1
8
SamsungSLab
Source: https://techcrunch.com/2018/01/02/samsungs-c-lab-projects-include-smart-glasses-and-a-portable-directional-speaker/

2
0
1
8
UltrahapticsFutureOfInteraction

2
0
1
8
GravityBlanket

LIGHT-SPEED
LEARNING
NON-OBVIOUS TREND
Learning is increasingly an every day activity through small
digestible chunks of educational content and experiences about
everything from quirky trivia to time-saving useful life hacks.

LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
ThirdEyeAugmentedEducationGlasses/App
Source: https://youtu.be/f2fRWMsg4K0

2
0
1
8
EducationalRobotics:Abilix+Ubtech
Source: https://youtu.be/f2fRWMsg4K0

2
0
1
8
UnistellarOpticsEnhancedVisionTelescope
Source: http://unistellaroptics.com/product/

2
0
1
8
KanoComputerCodingKits
Source: https://kano.me/store/us/products/computer-kit

VIRTUAL
EMPATHY
NON-OBVIOUS TREND
Virtual reality and other technology combine with human
initiatives focused on increasing empathy through the immersive
ability to see the world through foreign and unfamiliar eyes.

VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
MagicLeapMixedRealityGlasses
Source: https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479

2
0
1
8
BiometricFabrics-SUPA

2
0
1
8
Honda3ERoboticsConcept
At CES 2018, Honda will unveil its new 3E (Empower, Experience, Empathy) Robotics
Concept, demonstrating Honda’s vision of a society where robotics and AI can assist
people in a multitude of situations, from disaster recovery and recreation to learning
from human interaction to become more helpful and empathetic.

HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.

HUMAN MODE | EXAMPLE
2
0
1
8
SocialRobotsWithPersonality
Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/
Kuri | Mayfield Robotics
Jibo | Jibo
Buddy | Blue Frog

LUXURY
APPROACHABLE
NON-OBVIOUS TREND
Luxury is no longer defined by scarcity and privilege, but rather
through experiences that put consumers at the center and create
unforgettable moments to remember for a lifetime.

APPROACHABLE LUXURY | EXAMPLE
2
0
1
8
4kTVsGetMainstream(andAffordable)
Source: https://www.stuff.tv/features/ces-2018-preview-tech-were-most-excited-see

2
0
1
8
SmartphonesUnder$200–HuaweiHonor7x
Source: https://www.tomsguide.com/us/honor-7x,review-4958.html

2
0
1
8
SolarPoweredWaterProduction–ZeroMassWater
Source: https://www.zeromasswater.com/source/

DISRUPTIVE
DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented as businesses of
all sizes seek more efficiency, build direct connections with
consumers and rethink their own business models.

DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Aptiv,Lyft&BMWOfferSelfDrivingRides
Source: https://www.theverge.com/2018/1/2/16841090/lyft-aptiv-self-driving-car-ces-2018

2
0
1
8
AutonomousDeliveryVehicles
Loomo Go | Segway
3E-C18 | Hondayape | e-Novia
Source: https://www.ces.tech/Show-Floor/Marketplaces/Robotics

2
0
1
8
PowerLedgerBlockchainEnergyMarket

WANT TO READ ABOUT ALL THE
TRENDS AND HOW TO USE THEM?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
ORDER THE BOOK DIRECTLY FROM US:
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ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street
Journal best-selling author of five books including Non-Obvious and Likeonomics.
After spending 15 years leading brand strategy at two of the most respected
marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the
corporate world to become an entrepreneur and is currently the founder
of multiple companies including the Influential Marketing Group and
Ideapress Publishing. He teaches marketing and storytelling at
Georgetown University and regularly travels the world as an
entertaining, humble and non-boring keynote speaker.
Contact Rohit:
rohit@nonobviouscompany.com
WILL YOU BE AT CES THIS YEAR? EMAIL ROHIT TO CONNECT IN PERSON!

7 Exciting Trends To Watch From CES 2018

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