SlideShare une entreprise Scribd logo
1  sur  24
HOW TO USE
SOCIAL MEDIA
OPTIMIZATION
CREATED BY ROHIT BHARGAVA
Best-Selling Author of Non-Obvious
O R I G I N A L I D E A S . A L W A Y S U S E F U L . N E V E R O B V I O U S .
AnEasyGuideToMarketing&
DistributingContentOnline
2nd EDITION – FEATURING 8 NEW SLIDES!
@ROHITBHARGAVAFOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM
ABOUT THIS PRESENTATION:
THE BACKSTORY
In2006,Ipublishedablogpostthatobservedanelementofdigitalmarketingthatseemedtobe
emergingwhichIthencalled“SocialMediaOptimization.” Thatoriginalpostwentviral,tosaythe
least,beingsharedhundredsofthousandsoftimes,sparkinganewacronym(SMO)thatwould
eventuallybeaddedtoWikimedia,andinspiringdozensoftranslationsoftheoriginalpostinto
multiplelanguages.
Fouryearsaftertheoriginalpost,Ipublishedanupdatein2010inthatreimaginedthe“5rules”in
lightofthegrowingimportanceofsocialnetworkingtoolslikeTwitterandFacebook.
Now,anotherfouryearslaterin2014–thispresentationsharesthosenewrules,revisitedonce
moreforaworldspeedingpastitssophomoreexcitementaboutsocialmediatoolsandkareening
intothenascentpromiseofwearabletechnology,virtualreality,andthecomingInternetofthings
thatpromisestosurroundeveryoneateverymomentwithaninescapableembraceoftechnology.
RohitBhargava
Author,5BestSellingBooks
Professor,GeorgetownUniversity
What is Social Media Optimization?
A process of optimizing your
site/blog to be more visible
in social media searches
and sites, more easily
linked by other sites,
and more frequently
discussed online in
blog posts and
other social
media
ORIGINAL SLIDE - 2006
Why do we need it?
The Shifting Media Landscape
• Everyone is a content creator
• Technorati currently indexes nearly 60 million blogs
• Google searches for most terms return millions of results
• The rise of human filtered search
• The long tail, meganiche and wisdom of crowds
Bottom Line: There is an increasing amount
of “noise” online – which is leading to …
ORIGINAL SLIDE - 2006
And then comes … Marketing
What we will cover today:
• How to Implement Social Media Optimization
• A Case Study of SMO
• Using Typepad for Marketing
• A Checklist for Marketing Blog Posts
Marketing Your Blog
The Basic Elements
Branding  Positioning  Integrating  Claiming  Syndicating
ORIGINAL SLIDE - 2006
Getting Started with Implementing SMO
5 rules to consider …
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
ORIGINAL SLIDE - 2006
Increase Your Linkability
Focusing on sticky content and links …
• Update your content as
often as possible
• Create sticky content
features
– Downloads
– Lists/Rules
• Use catchy headlines
and branding
• Follow the Permalink
conventions
ORIGINAL SLIDE - 2006
Make Tagging and Bookmarking Easy
Increase your visibility with new tool …
• Use quick buttons to let people
save your blog to any social
bookmarking tool they use
• Add relevant tags to each blog
post so these posts can appear
in aggregations listed by
keyword on sites like Technorati
• “Claim” your posts first by
bookmarking them in del.icio.us
ORIGINAL SLIDE - 2006
Reward Inbound Links
Making it worthwhile for others to link …
• Display trackbacks, comments on your blog
automatically
• Add a list of “blogs that link here” or “recent
comments” to feature contributors to your blog
more highly (and therefore potentially send
more of your traffic to them)
• Offer thanks by adding a comment to a linking
blog post or directly thanking linkers
• Add links to further thoughts as updates on your
original post
ORIGINAL SLIDE - 2006
Help Your Content Travel
Syndicating and submitting your content …
• Syndicate your content in RSS
and provide direct links for
visitors to subscribe
• Offer email subscriptions to
content through services like
Feedburner
• Don’t be afraid to submit your
own posts to sites like Digg or
Marktd, assuming the content is
relevant (relevancy is key)
• Tell other bloggers about your
blog or a recent post –
especially bloggers you admire
ORIGINAL SLIDE - 2006
Encourage the Mashup
Sharing and distributing your blog …
• Choose a Creative Commons
license for your content (and
don’t get ruled by your lawyers)
• Find blog networks that can
help you distribute your content
and fit the premise of your blog
• Pursue guest author or
contributor arrangements with
blogs in your industry to spread
the word about your own blog
(be sure to retain rights to
republish your work on your
blog, if you choose to)
ORIGINAL SLIDE - 2006
Using Typepad for Marketing
The Swiss Army Sidebar & Widget Marketing
Basics:
 Categories
 Blogrolls
 Recent posts
 RSS Feeds
 Site Search
 About Page
Other Ideas:
 Auto-translate buttons
 Email subscriptions
 Top 10 Most Popular or
Favourite Posts
 Widgets:
• Feed Crier
• Squidoo Lenses
• Del.icio.us Tagrolls
• WhoLinked
• Lots more in the Typepad
Widget Gallery …
ORIGINAL SLIDE - 2006
Marketing Your Blog Posts
A Checklist for Individual Posts
Within Typepad (or other SixApart platforms):
 Send trackbacks & pings
 Add tags and keywords (in form + in post)
 Use categories
Other tactics:
 Click your own links
 Add your entry to relevant social bookmarking and news sites
(note: relevancy is key – make sure your content fits the site)
– Examples include: Digg, Del.icio.us, Marktd, New PR, etc.
 Directly contact bloggers that you think will be interested
 Submit your post to get covered on megablogs:
– Examples include: Slashdot, BoingBoing, PSFK, etc.
ORIGINAL SLIDE - 2006
Case Study: Social Media Optimization
How SMO Caught Fire …
• 5 Rules of Social Media Optimization – 08/10/06
• Added tags, bookmarked, emailed and submitted
post to other social bookmarking sites
• Within two weeks, 5 others added rules 5-16 to the
original post and built on the original idea
• Over the span of 3 months since the original post:
– More than 100 other marketing pros discussed or
bookmarked the original post, and Technorati shows
215 links to the original article
– 8 others translated all 16 rules into French, Dutch,
Italian, Spanish, German, Japanese, Greek and
Portuguese over the span of 3 months
– SMO was added to Wikipedia as a term over two years
ago and still exists as a growing entry
ORIGINAL SLIDE - 2006
Evolution: Social Media Optimization
How SMO Has Been Updated …
• 5 New Rules of Social Media Optimization – 08/10/06
• http://www.rohitbhargava.com/2010/08/the-5-new-
rules-of-social-media-optimization-smo.html
• Over the 4 years since the original post – the
Internet has become a place where far more focus is
devoted to sharing content than commenting or
having robust conversations. This fact more than any
other prompted the creation of the NEW Rules of
Social Media Optimization.
• The following slides describe these new rules.
UPDATED SLIDE - 2010
UPDATED SLIDE - 2010
The Evolution Of Social Media Optimization
• Over the 4 years since the original post –the Internet has
become a place where far more focus is devoted to
sharing content than commenting or having robust
conversations. This fact more than any other prompted
the creation of the NEW Rules of Social Media
Optimization.
• 5 New Rules of Social Media Optimization – 08/10/06
• http://www.rohitbhargava.com/2010/08/the-5-new-
rules-of-social-media-optimization-smo.html
• The following slides describe these new rules …
UPDATED SLIDE - 2010
Old Rule #1 – Increase Your Linkability
New Rule #1 – Create Shareable Content
Four years ago I focused on linkability because the main
currency that could drive up your traffic was how many
people were linking to your content. Today content can be
liked or tweeted and it is about more than links – it is about
creating content that is shareable. The better your content is,
the more people will want to share it with their entire social
networks whether they link it, like it, dig it or share it.
UPDATED SLIDE - 2010
Old Rule #2 – Make Tagging & Bookmarking Easy
New Rule #2 – Make sharing easy
Following from the previous point, tagging and
bookmarking only scratch the surface of the many ways
that people can share content with others. They can post a
short link to their profile, embed a video, send out a tweet or
create a hashtag for a conversation. Limiting the ways of
sharing to just tagging or bookmarking doesn't make sense
anymore. The core of this rule, however, was the point about
making it easy and that is still at the heart of this new rule.
Once you have shareable content, it has to be one-button-
easy so people will do it with minimal effort or thinking.
UPDATED SLIDE - 2010
Old Rule #3 – Reward Inbound Links
New Rule #3 – Reward Engagement
In 2006, the main thing most marketers were concerned
about were inbound links. It was a time when Technorati
was the standard by which we all measured the
performance of our content and many bloggers focused
more on their number of inbound links than their
readership or traffic numbers. Today the real currency is
around conversation or engagement. While there are a
million definitions for "engagement" ranging from
comments and discussion to posting or sharing content –
this is the behaviour that matters most in the social web and
the one that we should all focus on rewarding when it
happens.
UPDATED SLIDE - 2010
Old Rule #4 – Help Your Content Travel
New Rule #4 – Proactively Share Content
This was the weakest of the original 5 rules, as the original
rule simply talked about publishing your content in other
formats such as PDFs or videos and submitting them to
other sites. Instead, the essence of the new version of this
rule is all about proactively sharing content in a different
way. This encompasses everything from creating slides to
post on Slideshare or documents to share on Scribd –as
well as tweeting about your content or offering
embeddable versions of it, or using RSS feedsto syndicate it.
Proactively sharing even includes posting your content to
social networking profiles or creating profiles on video
sharing sites.
UPDATED SLIDE - 2010
Old Rule #5 – Encourage The Mashup
New Rule #5 – Encourage The Mashup
The last original rule of SMO is the one that Iwould leave
intact. The concept of the "mashup" where people take and
remix your content by adding their own input and voice has
only grown over the past four years. The mashup will be
around to stay, whether the termcontinues to beused or
not. Allowing people to take an ownership over the social
content you publish will continue to bea key way that you
can optimize your content for the social web.
UPDATED SLIDE - 2014
Final Author’s Note
Despite having written hundreds of blog posts since the one introducing SMO
back in 2006, the original and “New Rules” posts remain among my top ten
blog posts every single week.
Perhaps the most surprising aspect of SMO’s evolution over the past decade is
just how many new agencies, marketing professionals and freelancers are
actively using the term and practice as a way to describe their own expertise.
In what may have been the perfect “full circle” moment, I once sat in a room
back in 2012 listening to a small agency describe their digital marketing
approach as using “Social Media Optimization 2.0.” When I asked what that
was – he referred the question to a 20 something year old team member he
called their “SMO specialist.”
Which is perhaps the greatest sign of adoption anyone could expect. After all,
it’s relatively easy to invent a digital marketing acrononym … but when you see
the earliest adopters starting to promote themselves as experts in doing it, you
know it will probably be around for a while.
+
HOW CAN WE HELP YOU?
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-BORING
KEYNOTES
CMOCONSULTING
AGENCYREVIEWS
STRATEGYAUDITS
STORYTELLING
CONTENTMARKETING
DIGITALCERTIFICATIONS
CONFERENCES
PRIVATESUMMITS
EXECRETREATS
DOWNLOADTHISPRESENTATIONANDMORE:
www.trustimg.com/useful
+
THIS PRESENTATION
IS PART OF THE
www.trustimg.com/useful
SEEMOREPRESENTATIONS ORDOWNLOAD APDF:

Contenu connexe

Tendances

PPT Presentation on Facebook.com
PPT Presentation on Facebook.comPPT Presentation on Facebook.com
PPT Presentation on Facebook.comKrishan Majumder
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketinglilgegham
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
The Complete Guide to Facebook Analytics
The Complete Guide to Facebook AnalyticsThe Complete Guide to Facebook Analytics
The Complete Guide to Facebook AnalyticsMohamed Mahdy
 
B2B Social Media Strategy
B2B Social Media StrategyB2B Social Media Strategy
B2B Social Media StrategyLaura Dunkley
 
Evolution of Social Media Powerpoint
Evolution of Social Media PowerpointEvolution of Social Media Powerpoint
Evolution of Social Media PowerpointWebbed Marketing
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVishal Sharma
 
Introduction to twitter marketing - presentation
Introduction to twitter marketing - presentationIntroduction to twitter marketing - presentation
Introduction to twitter marketing - presentationKetan Raval
 
SEO strategy by Badar
SEO strategy by BadarSEO strategy by Badar
SEO strategy by BadarBadar Farooq
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 

Tendances (20)

Emrates social media audit
Emrates social media auditEmrates social media audit
Emrates social media audit
 
PPT Presentation on Facebook.com
PPT Presentation on Facebook.comPPT Presentation on Facebook.com
PPT Presentation on Facebook.com
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023
 
The Complete Guide to Facebook Analytics
The Complete Guide to Facebook AnalyticsThe Complete Guide to Facebook Analytics
The Complete Guide to Facebook Analytics
 
B2B Social Media Strategy
B2B Social Media StrategyB2B Social Media Strategy
B2B Social Media Strategy
 
Evolution of Social Media Powerpoint
Evolution of Social Media PowerpointEvolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
 
Facebook marketing Strategy
 Facebook marketing Strategy Facebook marketing Strategy
Facebook marketing Strategy
 
Role of social media in marketing
Role of social media in marketingRole of social media in marketing
Role of social media in marketing
 
Growth hacking and marketing
Growth hacking and marketingGrowth hacking and marketing
Growth hacking and marketing
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Introduction to twitter marketing - presentation
Introduction to twitter marketing - presentationIntroduction to twitter marketing - presentation
Introduction to twitter marketing - presentation
 
SEO strategy by Badar
SEO strategy by BadarSEO strategy by Badar
SEO strategy by Badar
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika Garcia
 

En vedette

Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social MediaSampad Swain
 
How Obama Won Using Digital and Social Media
How Obama Won Using Digital and Social MediaHow Obama Won Using Digital and Social Media
How Obama Won Using Digital and Social MediaJames Burnes
 
Social Media Relations
Social Media RelationsSocial Media Relations
Social Media Relationstoddand
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?Martafy!
 
Social Media Measurement
Social Media MeasurementSocial Media Measurement
Social Media MeasurementKelsey Ruger
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Martafy!
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 

En vedette (20)

Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social Media
 
How Obama Won Using Digital and Social Media
How Obama Won Using Digital and Social MediaHow Obama Won Using Digital and Social Media
How Obama Won Using Digital and Social Media
 
Social Media Relations
Social Media RelationsSocial Media Relations
Social Media Relations
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?
 
Social Media Measurement
Social Media MeasurementSocial Media Measurement
Social Media Measurement
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Social Media
Social MediaSocial Media
Social Media
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and Twitter
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social Media
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 

Similaire à Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online

The Value of Blogging in Business
The Value of Blogging in BusinessThe Value of Blogging in Business
The Value of Blogging in BusinessBob Coffield
 
Chapter 6 Social Publishing
Chapter 6 Social PublishingChapter 6 Social Publishing
Chapter 6 Social Publishingjoshua abraham
 
Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3jordi_ribasv
 
Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Jeff Ingram
 
Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3jordi_ribasv
 
The Role of Social Media in Search Engine Marketing
The Role of Social Media in Search Engine MarketingThe Role of Social Media in Search Engine Marketing
The Role of Social Media in Search Engine MarketingDane Cobain
 
Tech Thursday 2014 Session 1 introduction to blogging
Tech Thursday 2014 Session 1   introduction to bloggingTech Thursday 2014 Session 1   introduction to blogging
Tech Thursday 2014 Session 1 introduction to bloggingGordon Dymowski
 
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Pptkmlaughl
 
Social networking-ppt-for-steve-1234455023077777-1
Social networking-ppt-for-steve-1234455023077777-1Social networking-ppt-for-steve-1234455023077777-1
Social networking-ppt-for-steve-1234455023077777-1durck1
 
Listly for brands
Listly for brandsListly for brands
Listly for brandsNick Kellet
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)Darlene Moore
 
Journalist as Entrepreneur
Journalist as EntrepreneurJournalist as Entrepreneur
Journalist as EntrepreneurRoss Settles
 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmediarobweaver
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media OptimisationE-Web Marketing
 
081118 - Blog Marketing
081118 - Blog Marketing081118 - Blog Marketing
081118 - Blog MarketingGed Carroll
 
Social Media: The New PR
Social Media: The New PRSocial Media: The New PR
Social Media: The New PRRachel Yeomans
 
FYP Lunch & Learn Presentation
FYP Lunch & Learn PresentationFYP Lunch & Learn Presentation
FYP Lunch & Learn PresentationKirk deViere
 

Similaire à Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online (20)

The Value of Blogging in Business
The Value of Blogging in BusinessThe Value of Blogging in Business
The Value of Blogging in Business
 
Chapter 6 Social Publishing
Chapter 6 Social PublishingChapter 6 Social Publishing
Chapter 6 Social Publishing
 
Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3
 
Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009
 
Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3Socialmedia2009public 1233890214683441-3
Socialmedia2009public 1233890214683441-3
 
The Role of Social Media in Search Engine Marketing
The Role of Social Media in Search Engine MarketingThe Role of Social Media in Search Engine Marketing
The Role of Social Media in Search Engine Marketing
 
Tech Thursday 2014 Session 1 introduction to blogging
Tech Thursday 2014 Session 1   introduction to bloggingTech Thursday 2014 Session 1   introduction to blogging
Tech Thursday 2014 Session 1 introduction to blogging
 
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Ppt
 
Social networking-ppt-for-steve-1234455023077777-1
Social networking-ppt-for-steve-1234455023077777-1Social networking-ppt-for-steve-1234455023077777-1
Social networking-ppt-for-steve-1234455023077777-1
 
Listly for brands
Listly for brandsListly for brands
Listly for brands
 
Marketing
MarketingMarketing
Marketing
 
Content Return on Investment (ROI)
Content Return on Investment (ROI)Content Return on Investment (ROI)
Content Return on Investment (ROI)
 
Journalist as Entrepreneur
Journalist as EntrepreneurJournalist as Entrepreneur
Journalist as Entrepreneur
 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmedia
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
 
A Guide to Content Seeding
A Guide to Content SeedingA Guide to Content Seeding
A Guide to Content Seeding
 
081118 - Blog Marketing
081118 - Blog Marketing081118 - Blog Marketing
081118 - Blog Marketing
 
Social Media: The New PR
Social Media: The New PRSocial Media: The New PR
Social Media: The New PR
 
FYP Lunch & Learn Presentation
FYP Lunch & Learn PresentationFYP Lunch & Learn Presentation
FYP Lunch & Learn Presentation
 

Plus de Rohit Bhargava

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryRohit Bhargava
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)Rohit Bhargava
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaRohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation Rohit Bhargava
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaRohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media Rohit Bhargava
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityRohit Bhargava
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing TodayRohit Bhargava
 
The Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookThe Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookRohit Bhargava
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media OptimizationRohit Bhargava
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...Rohit Bhargava
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing CampaignsRohit Bhargava
 

Plus de Rohit Bhargava (20)

Non-Obvious Workshops - Gallery
Non-Obvious Workshops - GalleryNon-Obvious Workshops - Gallery
Non-Obvious Workshops - Gallery
 
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...
 
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)
 
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit BhargavaNon-Obvious 2018 Bonus Trends | Rohit Bhargava
Non-Obvious 2018 Bonus Trends | Rohit Bhargava
 
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview5 Non-Obvious Trends For 2018 | Exclusive Book Preview
5 Non-Obvious Trends For 2018 | Exclusive Book Preview
 
ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation ACTE NYC - Sparks Recap Presentation
ACTE NYC - Sparks Recap Presentation
 
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit BhargavaSXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
SXSW 2017 - How To Actually Predict The Future | Rohit Bhargava
 
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...
 
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...
 
Always Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual OverviewAlways Eat Left Handed - New Revised Edition Visual Overview
Always Eat Left Handed - New Revised Edition Visual Overview
 
How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media How To Create Visionary Measurement For Social Media
How To Create Visionary Measurement For Social Media
 
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...
 
Why Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential LikeabilityWhy Obama Won: A Gallery Of Presidential Likeability
Why Obama Won: A Gallery Of Presidential Likeability
 
12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today12 Big Trends Changing Retail Marketing Today
12 Big Trends Changing Retail Marketing Today
 
The Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A BookThe Making of Likeonomics - How To Sell And Write A Book
The Making of Likeonomics - How To Sell And Write A Book
 
How To Use Social Media Optimization
How To Use Social Media OptimizationHow To Use Social Media Optimization
How To Use Social Media Optimization
 
Likeonomics: The Book
Likeonomics: The BookLikeonomics: The Book
Likeonomics: The Book
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
 
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)
 
10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns10 Great Climate Change Marketing Campaigns
10 Great Climate Change Marketing Campaigns
 

Dernier

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Dernier (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online

  • 1. HOW TO USE SOCIAL MEDIA OPTIMIZATION CREATED BY ROHIT BHARGAVA Best-Selling Author of Non-Obvious O R I G I N A L I D E A S . A L W A Y S U S E F U L . N E V E R O B V I O U S . AnEasyGuideToMarketing& DistributingContentOnline 2nd EDITION – FEATURING 8 NEW SLIDES!
  • 2. @ROHITBHARGAVAFOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM ABOUT THIS PRESENTATION: THE BACKSTORY In2006,Ipublishedablogpostthatobservedanelementofdigitalmarketingthatseemedtobe emergingwhichIthencalled“SocialMediaOptimization.” Thatoriginalpostwentviral,tosaythe least,beingsharedhundredsofthousandsoftimes,sparkinganewacronym(SMO)thatwould eventuallybeaddedtoWikimedia,andinspiringdozensoftranslationsoftheoriginalpostinto multiplelanguages. Fouryearsaftertheoriginalpost,Ipublishedanupdatein2010inthatreimaginedthe“5rules”in lightofthegrowingimportanceofsocialnetworkingtoolslikeTwitterandFacebook. Now,anotherfouryearslaterin2014–thispresentationsharesthosenewrules,revisitedonce moreforaworldspeedingpastitssophomoreexcitementaboutsocialmediatoolsandkareening intothenascentpromiseofwearabletechnology,virtualreality,andthecomingInternetofthings thatpromisestosurroundeveryoneateverymomentwithaninescapableembraceoftechnology. RohitBhargava Author,5BestSellingBooks Professor,GeorgetownUniversity
  • 3. What is Social Media Optimization? A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media ORIGINAL SLIDE - 2006
  • 4. Why do we need it? The Shifting Media Landscape • Everyone is a content creator • Technorati currently indexes nearly 60 million blogs • Google searches for most terms return millions of results • The rise of human filtered search • The long tail, meganiche and wisdom of crowds Bottom Line: There is an increasing amount of “noise” online – which is leading to … ORIGINAL SLIDE - 2006
  • 5. And then comes … Marketing What we will cover today: • How to Implement Social Media Optimization • A Case Study of SMO • Using Typepad for Marketing • A Checklist for Marketing Blog Posts Marketing Your Blog The Basic Elements Branding  Positioning  Integrating  Claiming  Syndicating ORIGINAL SLIDE - 2006
  • 6. Getting Started with Implementing SMO 5 rules to consider … 1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content travel 5. Encourage the mashup ORIGINAL SLIDE - 2006
  • 7. Increase Your Linkability Focusing on sticky content and links … • Update your content as often as possible • Create sticky content features – Downloads – Lists/Rules • Use catchy headlines and branding • Follow the Permalink conventions ORIGINAL SLIDE - 2006
  • 8. Make Tagging and Bookmarking Easy Increase your visibility with new tool … • Use quick buttons to let people save your blog to any social bookmarking tool they use • Add relevant tags to each blog post so these posts can appear in aggregations listed by keyword on sites like Technorati • “Claim” your posts first by bookmarking them in del.icio.us ORIGINAL SLIDE - 2006
  • 9. Reward Inbound Links Making it worthwhile for others to link … • Display trackbacks, comments on your blog automatically • Add a list of “blogs that link here” or “recent comments” to feature contributors to your blog more highly (and therefore potentially send more of your traffic to them) • Offer thanks by adding a comment to a linking blog post or directly thanking linkers • Add links to further thoughts as updates on your original post ORIGINAL SLIDE - 2006
  • 10. Help Your Content Travel Syndicating and submitting your content … • Syndicate your content in RSS and provide direct links for visitors to subscribe • Offer email subscriptions to content through services like Feedburner • Don’t be afraid to submit your own posts to sites like Digg or Marktd, assuming the content is relevant (relevancy is key) • Tell other bloggers about your blog or a recent post – especially bloggers you admire ORIGINAL SLIDE - 2006
  • 11. Encourage the Mashup Sharing and distributing your blog … • Choose a Creative Commons license for your content (and don’t get ruled by your lawyers) • Find blog networks that can help you distribute your content and fit the premise of your blog • Pursue guest author or contributor arrangements with blogs in your industry to spread the word about your own blog (be sure to retain rights to republish your work on your blog, if you choose to) ORIGINAL SLIDE - 2006
  • 12. Using Typepad for Marketing The Swiss Army Sidebar & Widget Marketing Basics:  Categories  Blogrolls  Recent posts  RSS Feeds  Site Search  About Page Other Ideas:  Auto-translate buttons  Email subscriptions  Top 10 Most Popular or Favourite Posts  Widgets: • Feed Crier • Squidoo Lenses • Del.icio.us Tagrolls • WhoLinked • Lots more in the Typepad Widget Gallery … ORIGINAL SLIDE - 2006
  • 13. Marketing Your Blog Posts A Checklist for Individual Posts Within Typepad (or other SixApart platforms):  Send trackbacks & pings  Add tags and keywords (in form + in post)  Use categories Other tactics:  Click your own links  Add your entry to relevant social bookmarking and news sites (note: relevancy is key – make sure your content fits the site) – Examples include: Digg, Del.icio.us, Marktd, New PR, etc.  Directly contact bloggers that you think will be interested  Submit your post to get covered on megablogs: – Examples include: Slashdot, BoingBoing, PSFK, etc. ORIGINAL SLIDE - 2006
  • 14. Case Study: Social Media Optimization How SMO Caught Fire … • 5 Rules of Social Media Optimization – 08/10/06 • Added tags, bookmarked, emailed and submitted post to other social bookmarking sites • Within two weeks, 5 others added rules 5-16 to the original post and built on the original idea • Over the span of 3 months since the original post: – More than 100 other marketing pros discussed or bookmarked the original post, and Technorati shows 215 links to the original article – 8 others translated all 16 rules into French, Dutch, Italian, Spanish, German, Japanese, Greek and Portuguese over the span of 3 months – SMO was added to Wikipedia as a term over two years ago and still exists as a growing entry ORIGINAL SLIDE - 2006
  • 15. Evolution: Social Media Optimization How SMO Has Been Updated … • 5 New Rules of Social Media Optimization – 08/10/06 • http://www.rohitbhargava.com/2010/08/the-5-new- rules-of-social-media-optimization-smo.html • Over the 4 years since the original post – the Internet has become a place where far more focus is devoted to sharing content than commenting or having robust conversations. This fact more than any other prompted the creation of the NEW Rules of Social Media Optimization. • The following slides describe these new rules. UPDATED SLIDE - 2010
  • 16. UPDATED SLIDE - 2010 The Evolution Of Social Media Optimization • Over the 4 years since the original post –the Internet has become a place where far more focus is devoted to sharing content than commenting or having robust conversations. This fact more than any other prompted the creation of the NEW Rules of Social Media Optimization. • 5 New Rules of Social Media Optimization – 08/10/06 • http://www.rohitbhargava.com/2010/08/the-5-new- rules-of-social-media-optimization-smo.html • The following slides describe these new rules …
  • 17. UPDATED SLIDE - 2010 Old Rule #1 – Increase Your Linkability New Rule #1 – Create Shareable Content Four years ago I focused on linkability because the main currency that could drive up your traffic was how many people were linking to your content. Today content can be liked or tweeted and it is about more than links – it is about creating content that is shareable. The better your content is, the more people will want to share it with their entire social networks whether they link it, like it, dig it or share it.
  • 18. UPDATED SLIDE - 2010 Old Rule #2 – Make Tagging & Bookmarking Easy New Rule #2 – Make sharing easy Following from the previous point, tagging and bookmarking only scratch the surface of the many ways that people can share content with others. They can post a short link to their profile, embed a video, send out a tweet or create a hashtag for a conversation. Limiting the ways of sharing to just tagging or bookmarking doesn't make sense anymore. The core of this rule, however, was the point about making it easy and that is still at the heart of this new rule. Once you have shareable content, it has to be one-button- easy so people will do it with minimal effort or thinking.
  • 19. UPDATED SLIDE - 2010 Old Rule #3 – Reward Inbound Links New Rule #3 – Reward Engagement In 2006, the main thing most marketers were concerned about were inbound links. It was a time when Technorati was the standard by which we all measured the performance of our content and many bloggers focused more on their number of inbound links than their readership or traffic numbers. Today the real currency is around conversation or engagement. While there are a million definitions for "engagement" ranging from comments and discussion to posting or sharing content – this is the behaviour that matters most in the social web and the one that we should all focus on rewarding when it happens.
  • 20. UPDATED SLIDE - 2010 Old Rule #4 – Help Your Content Travel New Rule #4 – Proactively Share Content This was the weakest of the original 5 rules, as the original rule simply talked about publishing your content in other formats such as PDFs or videos and submitting them to other sites. Instead, the essence of the new version of this rule is all about proactively sharing content in a different way. This encompasses everything from creating slides to post on Slideshare or documents to share on Scribd –as well as tweeting about your content or offering embeddable versions of it, or using RSS feedsto syndicate it. Proactively sharing even includes posting your content to social networking profiles or creating profiles on video sharing sites.
  • 21. UPDATED SLIDE - 2010 Old Rule #5 – Encourage The Mashup New Rule #5 – Encourage The Mashup The last original rule of SMO is the one that Iwould leave intact. The concept of the "mashup" where people take and remix your content by adding their own input and voice has only grown over the past four years. The mashup will be around to stay, whether the termcontinues to beused or not. Allowing people to take an ownership over the social content you publish will continue to bea key way that you can optimize your content for the social web.
  • 22. UPDATED SLIDE - 2014 Final Author’s Note Despite having written hundreds of blog posts since the one introducing SMO back in 2006, the original and “New Rules” posts remain among my top ten blog posts every single week. Perhaps the most surprising aspect of SMO’s evolution over the past decade is just how many new agencies, marketing professionals and freelancers are actively using the term and practice as a way to describe their own expertise. In what may have been the perfect “full circle” moment, I once sat in a room back in 2012 listening to a small agency describe their digital marketing approach as using “Social Media Optimization 2.0.” When I asked what that was – he referred the question to a 20 something year old team member he called their “SMO specialist.” Which is perhaps the greatest sign of adoption anyone could expect. After all, it’s relatively easy to invent a digital marketing acrononym … but when you see the earliest adopters starting to promote themselves as experts in doing it, you know it will probably be around for a while.
  • 23. + HOW CAN WE HELP YOU? CONCIERGE MARKETING SIGNATURE WORKSHOPS NON-BORING KEYNOTES CMOCONSULTING AGENCYREVIEWS STRATEGYAUDITS STORYTELLING CONTENTMARKETING DIGITALCERTIFICATIONS CONFERENCES PRIVATESUMMITS EXECRETREATS DOWNLOADTHISPRESENTATIONANDMORE: www.trustimg.com/useful
  • 24. + THIS PRESENTATION IS PART OF THE www.trustimg.com/useful SEEMOREPRESENTATIONS ORDOWNLOAD APDF: