This guide will give you all the ideas and inspiration you need to make your next meal more amazing - no matter what you're having. For more information, visit www.naanobvious.com!

1. Naan-
Obvious
“Like Having Naan With An Expert.”
The NON-OBVIOUS GUIDE TO
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By C H H A V I A R Y A A N D R O H I T B H A R G A V A
Flavors Of
The World

2. Copyright © April 1, 2019 by Chhavi Arya and Rohit Bhargava
All rights reserved.
Published in the United States by Ideapress Publishing.
IDEAPRESS PUBLISHING | www.ideapresspublishing.com
Non-Obvious® is a registered trademark of the
Influential Marketing Group.

3. Read this book
for a naan-biased
guide to sampling the
world’s best cuisine
with the world’s
best bread.

4. naan
/nän/
A type of Indian leavened bread
typically of teardrop shape that
is traditionally cooked
in a clay oven.

5. guide
/ɡīd/
A book (or person) that provides
useful information on a subject
to help others form an opinion,
build a skill or make
a decision.

6. “There are people in the world so hungry,
that God cannot appear to them
except in the form of bread.”
― Mahatma Gandhi

8. “There’s no such thing as weird food,
only weird people.”
― Ferran Adrià

9. Marijuanaan

10. “Part of the secret of success in life is
to eat what you like and let the
food fight it out inside.”
― Mark Twain

11. Ramenaan

12. “The people who love to eat are
always the best people.”
― Julia Child

13. Naansi-
Goreng

14. “It doesn’t matter how precisely
the onion is cut as long as the
person chewing it is happy.”
― Padma Lakshmi

15. Naanchos & Guacamole

16. “Your body is not a temple.
It is an amusement park. Enjoy the ride”
― Anthony Bourdain

17. Banaana & Naanutella

18. “I always say that I don’t believe I’m a chef.
I try to be a storyteller.”
― José Andrés

19. Naan-chilada

20. “One should not attend
even the end of the world
without a good breakfast.”
― Robert A. Heinlein

21. Naan-cakes
& Syrup

22. “I eat what makes me happy. It can go
from tuna tartare to dal chawal to pizza!”
― Priyanka Chopra

23. Naanopolitan Pizza

24. “Too much of anything is bad,
but too much champagne is just right.”
― F. Scott Fitzgerald

25. Champagnaan

26. “I hate people who are
not serious about meals.
It is so shallow of them.”
― Oscar Wilde

27. Pho-nomenaan

28. “Ask not what you can do for your country.
Ask what’s for lunch.”
― Orson Welles

29. Baba-naan-oosh

30. “There is no sincerer love
than the love of food.”
― George Bernard Shaw

31. Naan-Vegetarian

32. “Good bread is the most fundamentally
satisfying of all foods.”
― James Beard

33. Naan-Fat

34. Actually, yes. But our new
Non-Obvious Guide series
is real – and it is filled with
useful advice written by
actual experts in a smart
and approachable way.
/// IS THIS BOOK A JOKE?

35. Some people believe anyone can and should write a
book. That’s why it’s so hard to find a good one.
The truth is writing a good naan-fiction book (see what
we did there?) actually takes talent and expertise.
We “wrote” this quirky book over a long weekend as a
joke. And we intentionally published it on April 1st (April
Fools Day). We wanted to poke a little fun at the idea that
you can call just about anything a book these days.
Yet despite this fact, we still believe there is a hunger for
great advice in a book format. Advice that helps you
decide what to do and makes you smarter. Advice that
doesn’t treat you like a dummy or an idiot.
That’s why we created the Non-Obvious Guide Series.
And why we chose this book as our naan-obvious way
to introduce the series to you.
/// WHY WE WROTE THIS BOOK

36. The goal of the Non-Obvious Guide series is
to provide actually useful insights from real
experts, delivered through short advice
guides that offer exactly what you
need in the moment to get
something done.
About The Series:
Like Having Coffee With An Expert

37. /// CURRENT TITLES
/// UPCOMING TITLES

46. Simple
Practical
Useful
Readable
Irreverent
Current
Original
Smart
Our guides are: Our guides are not:
Boring
Egotistical
Formulaic
Condescending
Dumbed-down
Long-winded
Self-centered
Academic
/// THE TONE OF OUR GUIDES ...

47. /// WHAT DO OUR GUIDES LOOK LIKE?

48. ROHIT BHARGAVA
Rohit Bhargava is currently the founder of the
Non-Obvious Company and a popular keynote
speaker on trends and storytelling. Before
becoming an entrepreneur, he spent 15 years
leading brand strategy for Ogilvy and Leo
Burnett. Rohit is the Wall Street Journal best
selling author of six business books and also
teaches storytelling at Georgetown University.
And he loves naan, of course.
CHHAVI ARYA
Chhavi Arya is the co-founder of Ideapress
Publishing and a marketing + social media
strategist. She previously spent a decade
teaching elementary school in Canada. Chhavi
currently works to support several naan-profit
organizations that work to empower women
and children around the world. This is her first
book … and she loves naan too.
/// ABOUT THE AUTHORS

49. www.naanobvious.com
www.nonobviousguides.com
If you enjoyed this book, please
share it with the tag #nonobvious!
(It is the yeast you could do).

50. For more information about this series, or to join our
early reader program for upcoming titles – contact us!
chhavi@ideapresspublishing.com
Ideapress Publishing
We Publish Brilliant Business Books
www.ideapresspublishing.com
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CONTACT US