This document provides tips and recommendations for increasing online conversions through audience targeting and offer optimization. It discusses finding the ideal audience by analyzing current best customers, then targeting that audience across platforms like Facebook, Google Ads, and Amazon. The document also covers tools and techniques for identifying trending and best-selling offers, including analyzing ClickBank, Amazon, and Infomercial categories. Overall, the goal is to scientifically craft offers and profit gaps to optimize audiences and funnels for increased conversions.

1. Roland Frasier
Managing Partner
DigitalMarketer
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
How To Dramatically
Increase Conversions
Quickly & Without Testing!

2. Target your ideal Audience…
Scientifically craft the best Offers…
Fill profit gaps in your existing Funnel, and…
Implement your Return Path…

3. THE GOAL IS TO OPTIMIZE

5. Who is the ideal buyer for your
product/service?
Where do they hang out?
Who is already selling to them?
How can you best target them?
Step #1: Optimize Your Audience

6. Use your best customers to identify ideal buyers…

7. Don’t Have A List To Analyze? No Problem…
>
Or

8. Find out who your best customers are…

9. Find out who your best customers are…

10. Find out where they hang out…

11. Find out where they hang out…

12. Find out where they hang out…

13. Who is already selling to them…
Source: Neustar

14. Who is already selling to them…
Source: Neustar

15. Source: Neustar
Who is already selling to them…

16. How can you best target them…
Source: Neustar

17. Website Custom
Audience
46% Bump in
Conversions!
How can you best target them…

18. How can you best target them…

19. How can you best target them…

20. How can you best target them…

21. How can you best target them…

22. ADWORDS
How can you best target them…

23. Tools to help you learn more…

24. OPTIMIZE YOUR

25. FINDING THE PERFECT OFFER

26. What’s Trending: Spike

27. What’s Trending: BuzzSumo

28. What’s Trending: BuzzSumo

29. ClickBank.com

30. ClickBank.com

31. ClickBank: CBEngine.com

32. ClickBank: CBEngine.com

33. What’s Trending: Terapeak

34. Ebay Trends: Terapeak

35. Ebay Trends: Terapeak

36. Ebay Trends: Terapeak

37. Ebay Trends: Terapeak

38. Amazon Trends: Terapeak

39. Amazon Trends: Merchant Words

40. Amazon Trends: Merchant Words

41. Amazon Trends: FreshKey

42. Amazon Trends: FreshKey

43. Amazon Best Sellers By Category

44. Amazon Best Sellers By Category

45. Amazon Best Sellers By Category

46. Amazon Best Sellers By Category

47. Amazon Best Sellers By Category

48. Amazon Best Sellers By Category

49. Amazon Best Sellers By Category

50. Amazon Best Sellers By Category

51. Amazon Best Sellers By Category

52. Amazon Best Sellers By Category

53. Amazon Best Sellers By Category

54. Amazon Best Sellers By Category

55. Amazon Best Sellers By Category

56. Amazon NOTES

57. Responsemag infomercial best sellers by category

58. Jordan-Whitney Top 10 Infomercials

59. Jordan-Whitney Top 10 Spots

60. Jordan-Whitney Top 10 Infomercials

61. Launch drtv top 50 infomercials

62. drtv NOTES

63. Adwords keyword planner

64. Adwords keyword planner - trends

65. Adwords keyword planner – sort by search volume

66. Adwords keyword planner – offer ideas

67. Adwords keyword planner – offer ideas

68. Adwords keyword planner – offer ideas

69. Compete.com – offer ideas

70. Compete.com – 3 mo. Average referrals

71. Compete.com – individual site analysis

72. Google suggest + organic + paid

73. Google serps ads for offer creation

74. Google serps ad 1 offer

75. Google serps ad 2 offer

76. Google serps ad 3 offer

77. Google serps ad 3 offer exit pop

78. Google serps ad 4 offer

79. SimilarSites.com

80. SimilarWeb.com

81. SimilarWeb.com

82. SimilarWeb.com

83. SimilarWeb.com

84. SimilarWeb.com

85. SimilarWeb.com

86. GHOSTERY CHROME EXTENSION

87. GHOSTERY CHROME EXTENSION

88. Follow.net

89. AdBeat.com

90. AdBeat.com – 22 Countries

91. AdBeat – research top performing offers

92. AdBeat – research top performing landing pages

93. AdBeat – top performing offers

94. AdBeat – top performing offers

95. AdBeat – top performing offers

96. AdBeat – top publishers for top ads

97. WhatRunsWhere– top publishersfor top ads

98. WhatRunsWhere– top publishersfor top ads

99. WhatRunsWhere – spy on advertiser traffic sources

100. WhatRunsWhere – Strongest ad copy

101. WhatRunsWhere – suggest placements

102. AdClarity.com – Campaigns

103. AdClarity.com – Suggest Placements

104. AdClarity.com – Campaigns

105. BoxOfAds

106. Ispoionage.com

107. Ispionage.com – top ppc competitors

108. Ispionage.com – top ads in google

109. Ispionage.com – top seo competitors

110. Ispionage.com – related keywords

111. BoxOfAds – pay per view 1

112. BoxOfAds – pay per view 2

113. BoxOfAds – pay per view
best performing lander closeup

114. BoxOfAds – pay per view
Best performing lander offer

115. BoxOfAds – display

116. BoxOfAds – luminosity display creatives

117. BoxOfAds – luminosity landing pages

118. BoxOfAds – luminosity best lander headline

119. BoxOfAds – luminosity best lander offer

120. OTHER TOOLS NOTES

121. FUNNEL ARCHITECTURE NOTES

122. Alibaba – physical product search

123. Google – shankhpushpi story research

124. Alibaba – memory card game

125. Alibaba – memory electronic game

126. Alibaba – brain exercise puzzle

127. Compete – outgoing traffic for PM 1

128. Compete – incoming traffic for PM 1

129. Compete – outgoing traffic for pm 2

130. WHO’s MAILING WHAT

131. WHO’s MAILING WHAT

132. WHO’s MAILING WHAT

133. FUNNEL ARCHITECTURE NOTES

134. Funnel architecture notes

135. Funnel Build: ClickFunnels

136. Funnel Build: Lead Pages

137. Lead magnet mock-up page

138. Tripwire mock-up page

139. Core offer mock-up page

140. Profit Maximizer mock-up page