Roland Frasier Traffic & Conversion Presentation January 2014

•

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Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014

Internet Technologie Business

Conversion Funnel
Optimization
How we optimize conversion funnels

What Can It Mean To Your
Business?
Monthly Revenues for Digital Marketer Group in
December 2013 Were 238% of Revenues in
January 2013
The increase was primarily due to
implementation & optimization of the 5 things
you will learn in this presentation

Black Friday Bootcamp
Component Of
Funnel
• Trip Wire
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To
Revenue
5.6%
32.8%
61.6%
67.2%

Consulting Book
Component Of
Funnel
• Lead Magnet
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To
Revenue
20%
56%
24%
44%

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Roland Frasier Traffic & Conversion Presentation January 2014

1. Conversion Funnel Optimization How we optimize conversion funnels

2. What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation

3. Will This Work For Me?

6. 5 Things Conversion Funnel

7. Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%

8. Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%

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110. Info Product Funnel

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114. The Typical 5 Things Funnel