This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
4. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.Competitive
Intelligence #tcs2018 facebook.com/RolandFrasierPage
11. Competitive Intelligence Tools
#tcs2018 facebook.com/RolandFrasierPage
SimilarWeb.com Detailed desktop/mobile traffic, demographic, popular pages info
Adbeat Ad histories, days on market, networks, creative, landers
iSpionage Customer journey from ad network/creatives to lander
SEMRush.com: SEO keyword research, ads, backlinks
aHrefs.com: Backlinks,keyword/competitive analysis, rank tracking
Ghostery.com: Chrome extension displays all on-page ad-tech
WhoseMailingWhat: Direct mail + email campaign performance tracking (db ends as of 9/2017)
Crayon.co Complete competitive intel on product launches, site changes + price tracking
TubularLabs.com Video intelligence, performance tracking, and leaderboards
Alexa.com: Web ranking and competitive intelligence
DataMinr.com: Discover high impact news before the media does
WhatRunsWhere.com Competitor ad intelligence tool
Follow.net Low-end all-in-one ad intelligence tool
GREEN = ESSENTIAL
BLACK = OPTIONAL
12. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Content Marketing
#tcs2018 facebook.com/RolandFrasierPage
23. Content Marketing Tools
#tcs2018 facebook.com/RolandFrasierPage
MarketMuse.com AI guided content generation+optimization for ranking
BuzzSumo.com Find most shared content across most networks
AnswerThePublic.com Keywords into questions for content ideas
Snip.ly: Share other people’s content with your links
Spj.org: Find professional journalists to create articles
HelpAReporter.com: Reporters looking for you to provide content
CrowdfireApp.com: Bot coaches you and automates content marketing
JustReachOut.com: Reach out to journalists directly
GetMeMedia.com: Get marketing inspiration via search or alerts
Designrr: Enter blog post/site URL and create a PDF lead magnet
GREEN = ESSENTIAL
BLACK = OPTIONAL
24. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc. Copy
#tcs2018 facebook.com/RolandFrasierPage
30. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Ecommerce #tcs2018 facebook.com/RolandFrasierPage
35. Ecommerce Tools
#tcs2018
Carthook Shopify upsell/cross-sell plug-in
Rewards Shopify loyalty/rewards program plug-in
Social Media Stream: Shopify plug-in to add social streams
Consistent Cart: Shopify plug-in for persistent cart
Zipify.com: Shopify apps, landing page builder
Yotpo.com: UGC reviews, Google qualified
Curalate.com: Shoppable images solution
Klaviyo.com: Triggered emails, connect to Messenger + more
Stamped.io: UGC reviews, not Google qualified
Smartzer.com Shoppable video solution
GREEN = ESSENTIAL
BLACK = OPTIONAL
36. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#tcs2018 facebook.com/RolandFrasierPage
Amazon
40. Amazon Seller Tools
#tcs2018 facebook.com/RolandFrasierPage
JungleScout.com Amazon specific competitive intelligence
Helium10.com Tool Suite,CI,Tracking,KW Intel, listing optimization
FeedbackGenius.com Amazon review getting software
ManageByStats: Amazon business management dashboard
MerchantWords.com: Amazon keyword research
AmzRefund.com: FBA inventoryreimbursement when Amazon owes you
StitchLabs.com: Amazon seller inventorymanagement
Content26.com: Amazon content creation agency
K-lytics.com: Invaluable category performance info for Kindle
SnagShout.com: Get your products in front of 200,000 shoppers
KeywordInspector.com Amazon seller suite
GREEN = ESSENTIAL
BLACK = OPTIONAL
41. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Funnel,Cart
+ CRM Tools
#tcs2018 facebook.com/RolandFrasierPage
45. Funnel Cart / CRM Tools
#tcs2018 facebook.com/RolandFrasierPage
LimelightCRM.com Complete CRM suite
ClickFunnels.com Build testing funnels quickly
Instapage.com: Landing page builder
Unbounce.com Fast and easy landing page builder
10MinuteFunnels.com: Complete drag-and-drop funnel building solution
LeadPages.com: Landing page builder
OptimizePress.com: Wordpress funnel builder
ThriveThemes.com: Wordpress theme funnel builder
Konnektive.com: Hot CRM in the CPA world with super fast processing
1AutomationWiz.com: 1ShoppingCart CRM
Infusionsoft.com CRM Cart for small businesses
GREEN = ESSENTIAL
BLACK = OPTIONAL
46. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Ad Stuff #tcs2018 facebook.com/RolandFrasierPage
49. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.Keyword
Research #tcs2018 facebook.com/RolandFrasierPage
54. Keyword Research Tools
#tcs2018 facebook.com/RolandFrasierPage
SEMRush.com Comprehensive keyword research + rank checker
Google Keyword Tool: Keyword research
Keyword.io: Google auto-complete Keyword research
VideoCents.com YouTube keyword research
LSIGraph.com: LSI keyword research
TwinWord.com: LSI keyword research graphical UI
WordTracker.com: Long-tail keyword research
SEOCockpit.com: Keyword research
Keys4Up.com Keyword research
Semantic-Link.com: Find related words
GREEN = ESSENTIAL
BLACK = OPTIONAL
55. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Traffic
#tcs2018 facebook.com/RolandFrasierPage
62. Traffic-Getting Tools
#tcs2018 facebook.com/RolandFrasierPage
ManyChat.com: Facebook Messenger chatbots
OneSignal.com Cross-platform push notification tool
Gleam.com: Giveaways and traffic growth tool
FriendBuy.com: Refer-a-friend engine
PushCrew.com: Web-push notifications
LeadQuizzes.com Traffic-getting quiz generator
HelloBar.com: Turns Organic Traffic Into Leads
YoRocket.com: Article post title optimizer
ContestDomination.com Votigo.com WooBox.com ViralSweep.com
QuickSprout.com OpinionStage.com Sumo.com
GREEN = ESSENTIAL
BLACK = OPTIONAL
63. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
SEO Tools
#tcs2018 facebook.com/RolandFrasierPage
69. SEO Tools
#tcs2018 facebook.com/RolandFrasierPage
SEOPressor.com Wordpress post SEO content coach plugin
Pingdom.com Measure page load time
Ahrefs.com Research backlinks
Mobile Friendly Test Google test for mobile pages
Rmoove.com Remove bad backlinks
Slerpee.com Display Google SERP view of your website
YTCockpit.com YouTube SEO
ScreamingFrog.com SEO spider tool
WP Super Cache Site caching plug-in for Wordpress
SEOMonitor.com Rank checker, etc.
SEObility.com: SEO based site optimization
Tend.io Attribution tracking to find where traffic came from
GREEN = ESSENTIAL
BLACK = OPTIONAL
70. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Social #tcs2018 facebook.com/RolandFrasierPage
80. List,CRM,Email Tools
#tcs2018 facebook.com/RolandFrasierPage
BriteVerify.com Email verification
FullContact.com Click on email and auto-search + add ALL contact info
ReturnPath Email verification/certification for deliverability
SurveyMonkey.com Survey tool
PlusThis.com Infusionsoft Essential Add-ons
Maropost.com Enterprise Email
WickedReports.com Detailed CRM Reporting
SherpaMetrics Analytics Reports
250ok.com Email health monitoring service
Twilio.com Voice, SMS and Video marketing
InfusionSoft.com Small business email
GREEN = ESSENTIAL
BLACK = OPTIONAL
81. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Video #tcs2018 facebook.com/RolandFrasierPage
89. Video Tools
#tcs2018 facebook.com/RolandFrasierPage
VeeRoll.com Automatically creates video ads + finds ad placements
Viewbix.com Embed apps + links in video CTAs on all platforms
GoAnimate.com Animated + cartoon video creator
Slide.ly Creates slideshow videos
Wistia.com Video hosting + tools
ClipChamp.com Video compression
Handbrake.com Video transcoder
ArticleVideoRobot.com Automatically convert text articles to videos
VideoScribe.co Creates whiteboard/doodle videos
Animoto.com Powtoon.com TubeMogul.com Vidyard.com
Veed.me VideoPath.com Pexels.com Get.Wideo.co
GREEN = ESSENTIAL
BLACK = OPTIONAL
90. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Live-Streaming
#tcs2018 facebook.com/RolandFrasierPage
97. Image Tools
#tcs2018 facebook.com/RolandFrasierPage
PhotoShop.com Image editing for professionals
Flixel.com Visual storytelling tools + create cinemographs quickly
RelayThat.com Design templates + image resizer
Easel.ly Visual templates for rapid visual creation
Canva.com Create text + image posts quickly
Piktochart.com Infographic creator
Placeit.net Place your image on phone, computer + TV screens
Infogr.am Infographic creator
Pictaculous.com Color palette generator from uploaded images
Compressor.io Compress images for faster page load speed
Pablo.buffer.com Image templates + resizer
GifMaker.me Create animated gifs from still images or video
GREEN = ESSENTIAL
BLACK = OPTIONAL
98. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Retargeting
#tcs2018 facebook.com/RolandFrasierPage
102. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Influencers #tcs2018 facebook.com/RolandFrasierPage
110. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#tcs2018 facebook.com/RolandFrasierPage
Analytics
115. Analytics Tools
#tcs2018 facebook.com/RolandFrasierPage
Analytics.Google.com Google Analytics
ClickMeter.com All your tracking, ad + links information in one place
Grytics.com Facebook group analytics and engagement
Likealyzer.com Facebook page analytics
WickedReports.com Marketing analytics reporting
TagAssistant Chrome Plug-in helps troubleshoot Google Tag Manager + GA issues
RapidMiner.com Data mining + machine learning predictive analytics
Databox.com KPI dashboard with multiple app integrations
ChartBeat.com Content intelligence + analytics
Qualaroo.com Customer surveys + analytics
FullStory.com FullyAccountable.com UsabilityHub.com NewRelic.com Looker.com
Tableau.com InsightSquarted.com Board.com UserTesting.com Sticky.ai
GREEN = ESSENTIAL
BLACK = OPTIONAL
116. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.Conversion
Optimization#tcs2018 facebook.com/RolandFrasierPage
129. #tcs2018 facebook.com/RolandFrasierPage
$20 Per Month Cost
Followers Stay The Same
Daily Pins Stay The Same
Reach Almost Doubled
40% More Engagement
Daily Saves Double
People Savings Doubles
Clicks Almost Double
Weekly Visitors Double
139. Social
#tcs2018 facebook.com/RolandFrasierPage
ManyChat.com Bots for Facebook
ChatKit.com AI Bots for Facebook
MeetEdgar.com Auto-repost social posts
ChatFuel.com Bots for Facebook
LinkTr.ee Instagram bio link manager
Mixcord PicPlayPost App for easily creating slideshow videos
BoardBooster.com Pinterest marketing tool
Tailwind.com Pinterest marketing and analytics platform
SocialOoomph.com Social scheduling, management and marketing
BotGig.Com Quickly find developers for programming chatbots
FriendsPlusMe.com Social content publishing and scheduling tool
AdobeSpark.com Social media content creation tool
GREEN = ESSENTIAL
BLACK = OPTIONAL
140. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Personalization #tcs2018 facebook.com/RolandFrasierPage
143. Personalization
#tcs2018 facebook.com/RolandFrasierPage
Evergage.com Real-time personalization platform
BloomReach.com Build customized 1:1 customer experiences
ConversantMedia.com Personalized 1:1 digital experiences
Monetate.com Optimized + Customized personalized customer experiences
Qubit.com Machine learning event-based data analysis, segmenting + personalization
BrightInfo.com Data mining + machine learning for personalization
Exponea.com Experience cloud for customer personalization
GREEN = ESSENTIAL
BLACK = OPTIONAL
144. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Business Operations +
Team Tools
#tcs2018 facebook.com/RolandFrasierPage
148. Business Operations + Team Tools
#tcs2018 facebook.com/RolandFrasierPage
Reflektive.com Employee performance management software
OfficeVibe.com Management employee sentiment and corporate culture
SweetProcess.com Automate the creation of standard operating procedures (SOPs)
CoSchedule.com The one marketing Calendar to rule them all (content, social, blog, etc.)
Blossom.co Project tracking for distributed companies with remote workers
Zapier.com Integrate everything. Connect apps, automate workflows
InvisionApp.com Design prototyping, collaboration and workflow platform
GetFlow.com Project and task management for teams
GetHarvest.com Schedule teams across multiple projects
GuruApp With Slack Create a knowledge base for your employees
Domo.com Trello.com WeWorkRemotely.com Indeed.com BugHeard.com
GREEN = ESSENTIAL
BLACK = OPTIONAL
149. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#tcs2018 facebook.com/RolandFrasierPage
Thank You
Slideshare.com/RolandFrasier