Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
2. 5 Strategies Driving Millions Of Website Visits Per
Month
3,405,926 Website Visits In January 2015
3. Rank on page one of Google for hundreds of
keywords with a single blog post
Multiply organic traffic 100% - 1,500% with
“viral lift” from social shares
Pixel it all and get paid $0.33 for every single
organic website visitor
6. Use data-driven, ROI-aware content marketing to win
the most customers, build valuable web properties &
dominate your niche.
Chief Data Scientist & Chief Marketing Technologist will be the
hottest marketing jobs for 2015 and several years to come.
One piece of correctly created, curated content can drive more
visitors to your site than dozens of random pieces of original content.
7. Discover
Consider
Customer
Viral
Audience: Everyone
Goals: Create general awareness,
attract links & influencers
KWs: Very broad, cultural,
celebrity, newsmakers, events,
trends, quizzes
Audience: Interested in your
brand/content/issues, media,
influencers & demo/psycho match
Goals: Create brand & issue
awareness, position for consideration
KWs: Brands (yours + competitors),
data/search based broad customer queries
(interests + products),
Audience: Potential customers, media
Goals: Provide product info
(features/benefits) to potential customers
+
media, drive conversions and stick.
KWs: Product & brand search
queries, customer search terms
Audience: Existing customers
Goals: Customer satisfaction, stick,
help them to consume your product.
KWs: Product/brand names
Create Content For 4 Different Customer Lifecycle Stages
Discover
8. Discover
Consider
Customer
Viral
Create Content For 4 Different Customer Lifecycle Stages
Discover
“Can We Guess Your Real Age?”
“How To Make Cheese With Your Feet!”
“17 Bad Jokes Only Marketers
Will Get”
“Who Really Gets Your
Money If You Die Without A
Will? The Answer Will Shock You!”
“23 Cheese Recipes Beginners Can
Make At Home.”
“10 Random Words That Are Killing Your
Marketing Messages.”
“Which XYZ Financial Plan Is Right For You?”
“30 Minute Mozzarella & Ricotta Cheese
Making Kit Live Test [VIDEO]”
“How To Write An Amazing Sales
Letter In 30 Minutes Or Less.”
“How To Get The Most From
Your XYZ Financial Advisor.”
“5 More Advanced Cheeses You
Can Still Make At Home.”
“Our 22 Highest Converting Templates
Of All Time.”
14. “Create a list post based
on 25 or more search
queries for your topic. In
the description for each list
item include the search
phrase, then link out to
high authority sites with
relevant content”
How To Rank For Multiple Page 1 Keywords With 1 Post
31. Step 1: Find link-worthy content
Source: http://backlinko.com/skyscraper-technique
Step 2: Make something even better
Step 3: Reach out to the right people to let them know about it
36. Make it look better (improve design /
photos / make an infographic)
Source: http://backlinko.com/skyscraper-technique
Update it (it’s 6 years old)
Increase length (make a 10 things list 99 things)
Make it more in depth (add video,
more pictures, do’s and don’ts, etc.)
57. Amplify content by 100% to 1,500%
with “viral lift” from social shares &
influencers
58. Each social share (or
tweet) results in 1 to 1.5
visits to your website…
Source: blog.simplereach.com/how-
does-social-engagement-translate-to-
website-traffic
123. 1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt & image
9. Don’t write anything your mom would hate
124. How do you find and
persuade influencers to
share your content?