More Related Content Similar to Product Strategy and Product Success (20) More from Roman Pichler (8) Product Strategy and Product Success1. © 2016 Pichler Consulting Ltd
Product Strategy &
Product Success
Roman Pichler
@romanpichler
romanpichler.com
2. © 2016 Pichler Consulting Ltd
About Roman
• Product management consultant, teacher, and author
– 15 years experience in teaching and coaching product managers and helping
companies establish an effective product management function
– Specialised in agile and in lean practices
• Business owner and product manager
– I try to walk my own talk Product Strategy and Product Roadmap
Practices for the Digital Age
STRATEGIZE
ROMAN PICHLER
My books
4. How can we tell it is
likely to achieve
this ...
8. © 2016 Pichler Consulting Ltd
The Product Strategy Defined
Market and
Needs
Product
Strategy
Business
Benefits
Stand-out
Features
10. © 2016 Pichler Consulting Ltd
Business vs. Product Strategy
Company
Vision
Business
Strategy
Product
Vision
Product
Strategy
17. Intro-
duction
Growth Maturity Decline
Launch
Product-
Market Fit
End of Life
Life Cycle
Extension
Develop-
ment
© 2016 Pichler Consulting Ltd
BusinessBenefits
Time
Based on Theodore Levitt “Exploit the Product Life Cycle”, Youngme Moon “Break Free from the Product Life Cycle”,
and Geoffrey Moore “Crossing the Chasm”.
The Product Lifecycle Model
18. 0
10000000
20000000
30000000
40000000
50000000
60000000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
© 2016 Pichler Consulting Ltd
iTunes
launched
iPod Shuffle,
iPod Nano, iPod
Classic with video
iPod Mini,
iTunes goes
international
iPod Classic
discontinued
iPod Lifecyle
iPod
Touch
Windows
compatible
Introduction Growth Maturity Decline
21. iPhone 2007
Smartphone
industry
© 2016 Pichler Consulting Ltd
High
Low
Based on W. Chan Kim and Renée Mauborgne “Blue Ocean Strategy” and
Islam, Nazrul and Sercan Ozcan "Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player”.
Strategy Canvas
24. © 2016 Pichler Consulting Ltd
Target Group ProductNeeds Business Goals
Vision
Which market does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it special?
Is it feasible to develop the
product?
What are the desired
business benefits?
Which one is most
important?
What is your vision, your overarching goal for creating the product?
© 2016 Pichler Consulting Ltd
The Product Vision Board
27. Build—Measure—Learn
1. Select the biggest risk.
2. Decide how
to address it.
4. Persevere,
pivot, or stop.
© 2016 Pichler Consulting Ltd
3. Collect
the data.
Product
Strategy
Based on Eric Ries “The Lean Startup”.
28. © 2016 Pichler Consulting Ltd
Timebox the Validation Work
Time box
Initial strategy
Idea
Changed strategy Validated strategy
After some testing
and research
After more testing
and research
31. © 2016 Pichler Consulting Ltd
You can find more information at:
romanpichler.com
Thank You!
© 2016 Pichler Consulting Ltd
I look forward to your questions:
info@romanpichler.com
@romanpichler