Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.

1. UX and Scrum!
★ UX Oxford, September 2014 ★
Roman Pichler!
@romanpichler!
romanpichler.com!

2. About
me
• Product
management
consultant
and
trainer
– Specialised
in
Scrum
and
in
lean
prac5ces
– More
than
10
years
experience
in
teaching
and
coaching
product
managers
and
product
owners
• Business
owner
and
product
manager
– I
try
to
walk
my
own
talk
©
2014
Pichler
Consul5ng
Ltd
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One of my books!

3. Once upon a time,
the experience of
using software was …!

5. Now it’s rich,
and software is
everywhere.!

7. This is similar to
Scrum. Once practiced by
few it’s now mainstream.!

8. But there is still some
confusion about how UX
and Scrum fit together.!

9. The
Programmer’s
View
of
UX

10. The
Designer’s
View
of
Scrum

11. Learning
and
Delivery
with
Scrum
Users, customers
and other stakeholders
Product
increment
Analyse!
and change!
Product owner
and team
Create!
Gather data !
and feedback!
Vision
Product Backlog
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2014
Pichler
Consul5ng
Ltd
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12. UX
Scrum
Challenges
Product Backlog
Users, customers
and other stakeholders
Product
increment
Product owner
and team
When is the !
UX work done?!
Where are the !
UX artefacts?!
Who does the !
UX work?!
©
2014
Pichler
Consul5ng
Ltd
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13. Challenge: UX Artefacts!

14. Let’s
Look
at
an
Example
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2014
Pichler
Consul5ng
Ltd
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15. A
Tradi5onal
Product
Backlog
1 Choose character
2 Choose dance floor
3 Add music from iTunes library
4 Choose music
5 Customise characters
6 Customise dance floor
7 Make character dance
8 Post dance studio on Facebook
9 Invite and dance with other players
10 Earn and redeem bonus points (stars)
11 Buy new characters
12 Buy new dance floors
Where are!
the users?!
Where!
are the user !
interactions?!
Where is the!
visual design?!
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2014
Pichler
Consul5ng
Ltd
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16. Pitfall ♯1:
Focus only on
user stories.!

17. Pitfall ♯2:
UX artefacts and
stories are disjoint.!

18. Enter
the
Product
Canvas
Create paper!
prototype!
Organise!
usability
test!
Conduct!
the test!
Evaluate!
the test!
Wants to be
entertained
with music !
& dancing!
! Yasmin!
★ Primary ★!
Mary!
8 years old,
loves music
and
dancing;
has ballet
lessons;
owns iPad!
Yasmin’s
mum; used
to dance
ballet when
she was
younger!
Wants her
daughter to
enjoy herself
and play a
trustworthy
game!
Goal: Find out
which characters
resonate with !
the users.!
Play with
character!
Customise!
dance floor!
Add music from
iTunes library!
Choose
character!
Choose!
dance floor!
Choose
music!
©
2014
Pichler
Consul5ng
Ltd
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Buy new!
characters!
Post dance
world on
Facebook!
Earn and
redeem bonus!
points (stars) !
Invite and
dance with
other players!
Buy new
dance floors!
Customise!
character!
iPad only!

19. The
Product
Canvas
Explained
Target
Group
Big
Picture
Product
Details
Functionality,!
interactions and !
visual design!
The users and
the customers
with their needs!
Scenarios,!
storyboards!
and workflows!
Epics and!
constraint !
stories!
The work !
to be done in the
next sprint!
Ready stories!
Personas! Detailed design
High-level
design sketches!
and mock-ups!
sketches and
mock-ups!
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2014
Pichler
Consul5ng
Ltd
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20. The
Product
Canvas
Template
Download at
romanpichler.com/
tools/product-canvas
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2014
Pichler
Consul5ng
Ltd
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21. Challenge: UX Process!

22. UX
Work
and
Scrum
Product increment
Idea
Upfront UX!
work!
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2014
Pichler
Consul5ng
Ltd
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Product Canvas
In-sprint!
UX work!

23. Pitfall ♯3:
Big upfront UX design.!

24. Pitfall ♯4:
No upfront UX work.!

25. Just-­‐Enough
Upfront
Research
and
Design
Idea
Competitor!
Interviews!analysis!
E.g., user !
observation!
Provisional!
personas!
UX sketch! Just enough!
Broad strokes,!
breadth-first!
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2014
Pichler
Consul5ng
Ltd
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Focus on !
the primary!
persona!
UX details for!
first sprint!

26. All-­‐at-­‐Once
Development
Interview!A/B test!
Product Canvas
Users, customers
and other stakeholders
Direct!
observation!
Prototype, product
increment, MVP
Product owner
and team
Design !
and create!
Usability !
test!
Update, !
change and!
refine UX !
©
2014
Pichler
Consul5ng
Ltd
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Product!
demo!

27. Sample
UX
Update
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2014
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Consul5ng
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28. “UX/Grooming”
Workshops
Product owner and team
incl. UX designer
Feedback/
data
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2014
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Consul5ng
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UX design!
updated!
Product Canvas
Teamwork!

29. Challenge: People!

30. Pitfall ♯5:
No UX capability.!

31. Pitfall ♯6:
The UX designer is not
part of the Scrum team.!

32. All
Together
Now
Product Owner Team incl.
UX designer
ScrumMaster
Ensure !
product!
success!
Facilitate!
process!
success!
Create a!
great product!
©
2014
Pichler
Consul5ng
Ltd
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33. Summary
Adapt
the
UX
design
work
and
some
aspects
of
Scrum
to
take
full
advantage
of
both.
©
2014
Pichler
Consul5ng
Ltd
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35. The End.!

36. Learn
More
Register at http://www.romanpichler.com/training-courses/
©
2014
Pichler
Consul5ng
Ltd
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Startup and!
charity discount!
available!

37. Thank
You!
More information on UX and Scrum including
free Product Canvas and Persona templates:!
www.romanpichler.com!
I look forward to your feedback and questions:!
info@romanpichler.com!
@romanpichler!
©
2014
Pichler
Consul5ng
Ltd
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