1. Roshan Sawant

2. Roshan Sawant
About
Royal Enfield was the name under which Enfield Cycles Company made Motocycles.
In 1956 India started assembling BULLET motorcycles under license of UK
components and by 1962 were manufacturing complete bikes. Enfield of INDIA
bought the rights to use the ROYAL ENFIELD name by 1995.
Royal Enfield brand is the most oldest motorcycle brand in the world still in
production with bullet model enjoying the longest motorcycle production of all time.
Objective
In terms of Space :-
• Recreate
• Rennovate
• Reinforce
The Experience of the store

3. Bull Attitude
Heavy
Soul
Aspire
Pride
Torque
Royal
Enfield
Hand Crafted Roar
Adventure
Success
Thump
Muscular Prime
Culture
Roshan Sawant

4. Roshan Sawant
Users
Old Timers New Breed
• Solid Culture • Superficial
• Proud • Romantic
• Xtreme Techie • Less Knowledge
• Body and soul • Glossy Polished
• Deep Character • High on show off

5. Content
Current Product availabitity
Motorcycles Related Accesories Antique/Future product display
• Bullet 350cc • Helmets • Antique:-
• Classic 500cc • Hand Gloves • Intruder
• Classic 350cc • Goggles • 1971
• ThunderBird Twinspark • Jacket
• Electra Twinspark • Shoes • Future:-
• And others • Café Racer Concept
• others
Roshan Sawant

6. Functional Zones
Bike Display Zone Merchadise Zone Service Zone
Roshan Sawant

7. Roshan Sawant
Proposition
Avatar/Persona
Milestones Xtreme Techie
Traveller Body and soul
Experience Confident
Attitude Strong
Solid Culture Conquerer
Boss Rough
Army Man Rugged
Masculine Roadie

8. Metaphor
Trophy Room
Roshan Sawant

9. Mood-01 Roshan Sawant

10. Color Scheme
Roshan Sawant