Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.

1. SOCIAL LISTENING TOOLS
@rosiesiman // @cristina_simone

2. Social Listening
Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you
conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.

3. Service vs. Software
Consulting Services
DIY Software
At least 1 week lead time, likely 2-3 weeks
Access
to discuss & settle on a scope of work
Immediate
Variable. [Most services are trustworthy, but
Good. [You re paying a premium for
Quality
trustworthy information.]
make sure it s clear where the data comes
from]
Several hours, several days depending on
Timing
Several weeks
scope
Insights, key graphs. Lots of data to mine
Output
Client-ready report
through before reaching client-ready report
Paid tools average around $2k/month, but
Cost
Projects could run anywhere from $5k-$50k
many free tools exist as well
When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be
realistic when discussing costs and output with your client or team.
If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as
team training time.

4. Consulting Services
Company
On the Web
http://www.alterian.com
Alterian
http://www.twitter.com/alterian
http://www.synthesio.com
Synthesio
http://www.twitter.com/synthesio
http://www.converseon.com
Converseon
http://www.twitter.com/converseon
http://www.visibletechnologies.com/
Visible Technologies
http://www.twitter.com/visible
http://collectiveintellect.com/
Collective Intellect
http://twitter.com/collectual
These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own.
These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have
someone fluent in that language available.

5. HOW YOU MIGHT USE
THESE TOOLS…
Share a deeper perspective
Find new insights
Galvanize participation
Create stimuli for brainstorms
Justify work you’re selling
Show a partner agency they’re wrong
Inspire creative teams
Better understand a trend/theme

6. SPEZIFY
HTTP://WWW.SPEZIFY.COM
Spezify
is
a
freeform
search
tool
that
incorporates
websites,
videos,
images,
microblog
posts
(think
Twier)
and
more
into
a
grid
of
results.
It's
not
going
to
beat
Google
at
finding
some
specific
thing
you're
looking
for,
but
it's
impressive
if
you're
looking
to
get
an
overview
of
a
topic,
especially
if
you're
a
visual
person.
Spezify
also
provides
a
list
of
related
words
at
the
top
of
the
results
screen,
which
can
help
you
explore
a
topic
further.

7. TWEET FEEL
HTTP://WWW.TWEETFEEL.COM
Using
a
proprietary
algorithm,
the
TweetFeel
API
computes
senIment
for
any
given
keyword
using
tweets.
A
good
tool
for
a
quick
read
on
what
people
think
about
your
brand,
a
specific
product
or
even
a
cultural
event.
The
tool
allows
you
to
see
posiIve
and
negaIve
tweets
in
a
stream
(which
you
can
also
pause),
but
doesn t
let
you
filter
data.
For
best
results,
sIck
to
broad
topics
-­‐
You ll
likely
have
a
hard
Ime
geMng
a
good
read
on
very
niche
subjects.

8. ICE ROCKET
HTTP://WWW.ICEROCKET.COM
IceRocket
is
a
real-­‐Ime
social
search
engine
from
Meltwater
Buzz.
You
can
isolate
by
several
plaRorms
(blogs,
Twier,
Facebook,
images,
video)
or
you
can
look
at
the
Big
Buzz
which
takes
into
account
all
plaRorms.
Other
filters
include
language
and
date
range.IceRocket
also
offers
a
trend
tool
where
you
can
compare
volume
of
posts
of
up
to
five
queries
(or
find
examples
of
hot
trends
at
the
moment.)
The
output
isn t
exactly
prey,
but
it
does
look
official.

9. ADDICT-O-MATIC
HTTP://WWW.ADDICTOMATIC.COM
Addict-­‐o-­‐maIc
builds
a
one-­‐page
summary
of
results
from
18
sites
including
Digg,
Flickr,
Twier,
Delicious,
TechnoraI,
YouTube,
Google
Blog
Search,
Yahoo,
MSN
Live,
Bing
and
Ask
amongst
others.
Unfortunately,
the
search
feels
very
basic.
You
aren t
able
to
use
boolean
logic
or
understand
aggregate
results.
You
can,
however,
bookmark
your
search
page
and
come
back
to
see
a
dashboard
on
the
subject
you ve
chosen.
A
great
tool
to
search
mulIple
places
at
once,
or
keep
track
of
Imely
topics,
but
results
are
very
top-­‐line.

10. TWAZZUP
HTTP://WWW.TWAZZUP.COM
Twazzup
is
an
aggregaIon
of
real-­‐Ime
results
for
a
specific
topic.
You
can
see
#
of
tweets/hour,
a
real-­‐Ime
stream
of
tweets,
influencers,
most
acIve
people
on
a
certain
topic,
keyword
tags
and
news.
There
aren t
many
filters
and
the
results
are
very
topline,
but
for
a
quick
grab
of
influencers
or
tweets,
this
would
work
well.

11. TWEETBEEP
HTTP://TWEETBEEP.COM
TweetBeep
is
a
Twier
alerts
service.
You
can
keep
track
of
conversaIons
that
menIon
your
brand,
a
potenIal
PR
problem
or
even
a
website.
A
great
tool
for
reputaIon
monitoring
and
new
business
pitches.

12. FAME COUNT
HTTP://WWW.FAMECOUNT.COM
Fame
Count
showcases
the
most
popular
stars
on
each
social
network
and
provides
a
special
page
for
brands.
The
research
tools
are
limited,
but
it s
a
great
way
to
find
brands
and
people
who
are
following
best
pracIces
and
taking
the
social
media
world
by
storm.

13. TWITTER COUNTER
HTTP://WWW.TWITTERCOUNTER.COM
TwierCounter
shows
topline
Twier
stats
including
your
followers,
retweets,
original
tweets
and
even
a
comparison
secIon.
This
primarily
shows
popularity
over
Ime,
but
can
also
be
used
to
idenIfy
top
users
and
lists
or
even
influencers.

14. HOOTSUITE / TWEETDECK
HTTP://WWW.HOOTSUITE.COM / HTTP://WWW.TWEETDECK.COM
HootSuite
and
TweetDeck
are
Twier
clients
which
allow
you
to
manage
mulIple
Twier
accounts,
pre-­‐schedule
and
filter
tweets
as
well
as
measure
your
success.
Both
are
great
tools
for
real-­‐Ime
monitoring
of
tweets
-­‐
Set
up
your
keywords
and
watch
the
stream
come
in.
Unfortunately,
there
isn t
a
way
to
look
at
previous
tweets
or
filter
beyond
keywords.

15. KLOUT
HTTP://WWW.KLOUT.COM
Klout
is
an
influencer
idenIficaIon
system.
You
can
work
with
them
to
create
paid
brand
partnerships
to
giveaway
product,
but
you
can
also
research
individuals
or
topics
through
their
search
funcIonality.
Find
a
tweet
about
a
brand
and
want
to
know
how
influenIal
the
person
is?
Head
on
over
to
Klout.

16. GOOGLE TRENDS
HTTP://GOOGLE.COM/TRENDS
Google
Trends
is
an
extension
of
the
Google
Search
engine
useful
for
idenIfying
trends
in
search
behavior
around
keywords.
Outputs
include
volume,
new
reference
volume,
search
frequency
by
region,
city,
language
and
more.
Also
highlighted
on
the
welcome
page
are
current
trending
topics.

17. GOOGLE SCHOLAR
HTTP://SCHOLAR.GOOGLE.COM
Google
Scholar
isn t
the
best
for
idenIfying
trends
or
themes,
but
a
great
resource
if
you
want
to
look
at
those
trends/themes
from
an
academic
perspecIve.
If
you
want
to
monitor
a
topic
on
an
ongoing
basis,
you
can
even
setup
an
email
alert
to
noIfy
you
when
something
new
has
been
published.

18. TECHNORATI
HTTP://TECHNORATI.COM
TechnoraI
is
a
great
tool
to
idenIfy
influenIal
blogs
and
bloggers.
(Perfect
for
building
a
blogger
outreach
list!)
You
can
browse
by
topic
or
search
for
a
specific
blog
and
find
their
authority,
recent
influenIal
reacIons,
user
reviews
and
other
site
details.

19. SEMRUSH
HTTP://SEMRUSH.COM
While
SEM
Rush
is
free,
it
does
require
that
you
register
your
email
address.
Find
out
what
people
are
searching
for
in
relaIon
to
your
topic
by
entering
a
search
topic/keyword.
You
can
filter
by
country,
find
out
the
average
volume
of
results
and
even
the
CPC
associated
with
the
keyword
you ve
entered.
You
can
also
look
at
a
specific
website
to
understand
their
rank,
traffic,
compeItors,
etc.

20. BIT.LY
HTTP://BIT.LY
Bit.ly
is
a
URL
shortener,
but
can
be
used
(sneakily)
to
find
out
how
influenIal
a
brand
or
person
actually
is.
By
adding
a
+
to
the
end
of
a
bit.ly
link,
you ll
be
taken
to
a
stats
page
where
you
can
see
how
many
people
have
clicked
on
that
specific
link,
where
they
were
when
they
clicked
on
the
link
(physical
locaIon
and
site
locaIon)
and
when
these
clicks
happened
(dates)
amongst
other
things.
If
you
have
a
client
with
a
Facebook
page,
you
could
have
them
share
a
link,
shortened
by
bit.ly
about
themselves
and
one
about
something
else
to
see
what
their
fans
are
most
interested
in.
Or
if
you re
looking
at
a
brand
or
a
compeItors
Twier
feed,
you
can
see
how
many
people
click
on
the
links
that
they re
sharing
(if
they
share
links
using
Bit.ly.)

21.
Love,
@rosiesiman
/
@crisIna_simone
Shout-­‐outs
to
some
peeps
from
Twier
who
contributed
their
favorite
resources:
Melissa
Albers
/
hp://twier.com/melissa_albers
Stephanie
King
/
hp://twier.com/steph_king
Michael
Litman
/
hp://twier.com/litmanlive
Mark
Pollard
/
hp://twier.com/markpollard
Jinal
Shah
/
hp://twier.com/jinal_shah
Carolyn
Trawinski
/
hp://twier.com/cjtra
Faris
Yakob
/
hp://twier.com/faris