20. “Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School
22. Share Apply
Deliver Use
Sell Buy
Pay Receive
Write Read
Lend Borrow
Create Use
Create Consume
Create Use
Make Use
Product
Service
Content
Money
Apps
Capital
Reviews
Information
Designs
Intellectual property
Connecting producers and consumers
30. Platform Strategy
Enable value-creating
interactions
Positive feedback
loops
Encourage external
innovation
Enhance existing
value propositions
Strongly broaden
scope of participation
Principles
Marketplaces,
facilitation,
aggregation
Single owner/
multiple owners
Open vs bounded –
participant selection
criteria
Boundaries of
ecosystem
collaboration and
competition
Positioning
Value for
participants
Governance
structures
Transparency and
information
boundaries
Address potential
negative feedback
loops
Personalized value
creation
Design
Orchestration and
facilitation
Community
management
User experience
Reputation
measures
Data gathering and
applied analytics
Capabilities
Single-sided/ two-
sided growth
incentives
Promote participants
Promote and support
interactions
Create value from
participation
Platform extension
Growth
55. The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
56. Vision What world do we want to create? What might be
possible?
A framework for industry leadership
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take away
or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How can
we foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?