Slides for Ross Dawson's keynote to senior executives of clients of a major telecommunications firm's business division

1. Harnessing
the Power
of Innovation
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson

2. Not so long ago

4. Taking diverging paths

5. -90%
-70%
-50%
-30%
-10%
10%
30%
1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
US economy: Return on Assets
Top Quartile Bottom Quartile
Source: The 2009 Shift Index, Deloitte Center for the Edge
Not keeping pace

6. “The world is changing very fast. Big
will not beat small anymore. It will be
the fast beating the slow.”
– Rupert Murdoch

7. Driving Forces
Structure
Leadership
Innovation
Networks
Organisations
Crowds
Strategy

8. Driving Forces

10. Wherever you go
0% 10% 20% 30% 40% 50% 60% 70% 80%
India
Russia
Philippines
Brazil
China
Germany
France
UK
USA
Australia
Japan
Source: Kleiner Perkins Caulfield Byers, as of Q2 2013
Global smartphone penetration
Smartphone penetration
Smartphone growth

11. Timeliness

12. We
expect
more

13. Expectations of excellence

14. Global competition

15. Commoditisation
Flickr credit: Salim Virji

16. Innovation

17. Domains for innovation
Product or Service
Marketing
Process
Organisation
Business model

18. Customised products

19. Let your customers do your marketing

20. Market reinvention

21. Self-organisation

22. Merging digital and physical

23. Networks

24. Who does this man know?

25. The most connected actors

26. Innovation by recombination
“I put together elements that were
already there, but that’s what
inventors always do. You can’t make
up new elements, usually. The new
element, if any, was the combination,
the way they were used.”
Kary Mullis, Nobel Prize Winner, Chemistry, 1993

27. Extending organisations’ capabilities
Bounded Unbounded

28. Structure
Flickr credit: Visual Artist Frank Bonilla

29. Transaction costs slide

30. The global modular economy
Flickr credit: Ssppeeeeddyy

31. Matching demand and availability

32. Organisations

33. How organisations really work

34. Networks for innovation

35. Ad-hoc
networks
Standardised
processes
The two layers of organisations…

36. Better networked companies
Source: Deloitte Australia Social Media Report 2012

37. Building unique companies

38. Crowds

39. Open innovation

40. “No matter who you are,
most of the smartest people
work for someone else.”
Bill Joy, Co-Founder, Sun Microsystems
Flickr credit: Andrew Morrell Photography

41. Procter & Gamble asks for help

42. Value creation by the crowd

43. Seeking the best ideas

44. Strategy
Flickr credit: chrisgj6

45. Innovation structures
Vision
Establish
Structures
Allocate
Resources
Develop
Capabilities
Communicate
Manage
Risk

46. Innovation priorities and portfolios
Source: The Alchemy of Growth, Bagdai, Coley & White; International Futures Forum; Xerox PARC

47. The lean startup loop
Source: The Lean Startup, Eric Ries

48. Innovation allows failure

49. Everyone can innovate

50. Leadership

51. The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety

52. Experiment and learn

53. Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and
efficiency
Productivity loss Reduced
competitiveness
Staff satisfaction and
engagement
Loss of control Harder to attract
talented staff
Access to information
and processes
Information reliability Fragmentation of
information
Flexibility in work Systems security Unauthorized use of
technology

55. Driving Forces
Crowds
Innovation
Networks
Structure
Organisations
Strategy
Leadership

56. Energy in networks