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Food and
Future Prosperity
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson
Future
The history and future of humanity
1 12 18 25 33 35 55
149
42
5 23 28 37
106
206
270
905
313
0
100
200
300
400
500
600
700
800
900
1000
1550-1600 1600-1650 1650-1700 1750- 1800 1800-1850 1850-1900 1900-1950 1950-2000 2000-2050
Population growth (%)
GDP growth (%)
Source: World Bank, Brad DeLong, Future Exploration Network
Growth in Global Population and GDP 1500 - 2050
Finite players play within boundaries
Infinite players play with boundaries
- James Carse
Acceleration
Structure
Leadership
Society
Potential
Humanity
Acceleration
Consistent exponential growth
Everyone and everything connected
Image: Mark Pegrum
Acceleration
Vibration
Water levels
Leaks
Acoustic/Ultrasound
Light
Solar intensity
Chemical/Gas
Odour
Pollution
Motion/Velocity/Displacement
Electric
Magnetic
Position
Biological process
Proximity
Flow
Pressure
Force/Strain/Load/Torque
Temperature
Humidity/Moisture
Air pressure
Sensors everywhere
Data about humans
Machines that learn
Intelligent agriculture
Robots to prepare food
Video: Moley Robotics
Society
We
expect
more
Discernment
Attention and awareness
Wellbeing
Sustainability
Transparency
Wealth Haves Have nots
Values Globalism Nationalism
Power Individuals Institutions
Openness Expansion Constraint
Wellness Potential Availability
Technology Embrace Disengage
Humanity Original Transhuman
Work Elites Insecurity
Polarisation and tensions
Image: Marcu Ioachim
Structure
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
PoliticsContagion
Networks everywhere
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
Platforms
Value creation across ecosystems
Connecting farmers and consumers
Image: pedrik
Sharing home cooking
Platforms for food businesses
Collaborative data
Humanity
Knowledge and information
Seeking alignment
Where humans excel
Potential
AI for behavioural change
Changing perceptions of food
Shift from meat to plants
Local production
Collective intelligence and aligned action
Leadership
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Vision What world do we want to create? What might be
possible?
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take
away or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How
can we foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?
A framework for industry leadership
Hearing the call to the hero’s journey
Acceleration
Structure
Leadership
Society
Potential
Humanity
Keynote slides: The Future of Food

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