This document discusses various aspects of using social media for business purposes. It addresses how social media takes time to see results, the importance of engaging with different demographics on social media, having a social media policy and strategy, and investing in social media to see a return. The document also questions what businesses should do with social media and what may be next for social media.

2. Social Media: What’s All the Fuss?

3. Social Media Takes Time

4. Time Pays Off

5. Social Media Results Come Slowly

6. Where the Boys Are

7. Hanging with the Young Folks

8. Social Media: It’s Your Business

9. Where You Go Makes a Difference

10. So What Do You Do?

11. What Do You Do With Social Media?

12. Social Media Policy?

13. Putting Your Money Where Your Mouth Is

14. Investing Pays Off

15. Who is Your Voice?

16. Social Media What’s Next?