Webinar

1. FIVERR TIPS ON HOW TO CREATE, TEST, ANALYZE
AND OPTIMIZE YOUR USER MOBILE ONBOARDING.
How To Optimize
Your Mobile Onboarding
Ariel Kedem, Fiverr
July 2015 Webinar

3. New spot: Growth Hack of the month

4. Ariel Kedem
Mobile Product Manager @ Fiverr
Special Guest

5. MOBILE ONBOARDING

6. Today we will cover 4 main topics:
On-boarding myths
How to engage users
Personalized experience
Retention tools

7. Bacon?!
Alcohol for 17 yrs old kid?!
Middle class people?? :-
A Rabbi, Swedish princess and
17 years old kid walk into a bar

8. On-boarding (ˌɒnˈbɔːdɪŋ)
The management of the early stages of a
relationship between a business and a customer

9. LET’S TALK ABOUT
SOME MYTHS

10. “Our app on-boarding flow is a 4 screen
welcoming message explaining about the app”

11. “My on-boarding main goal is to let everyone
know what this app is all about”

12. One on-boarding fits them all

13. ALAWYS add a “skip” option

14. Do not ask your users to register before they
understand their benefit

15. WHAT I LEARNED ABOUT THESE MYTHS?

16. Use the on-boarding to engage
your app’s new users

17. Show your users why and how
they should use your app.
Show, don’t tell.

18. Each persona should get
a personalized experience

19. on-boarding process can’t be skipped!
Engaging new users is your main goal
( hopefully ;-))

20. Registered users are the key to re-engagement,
make them loyal to your app
(Honestly, do you really need them to log in?)

21. QUICK NOTE…

22. there is no right and wrong.
One webinar does not fit them all.

23. On-boarding types
How
value proposition
Test
Engage

24. Show a maximum of 3 key benefits, 1 per slide
Choose only the main benefits
Use consistent vocabulary
Keep the on-boarding process as brief as possible
On-Boarding types - Benefits focused

25. On-Boarding types - Benefits focused

26. Your focus should be - help the user get started
Do not explain simple functionality
Limit yourself to 3 slides with 1 functionality per slide
On-Boarding types - Function focused

27. On-Boarding types - Function focused

28. Use it to explain complex flows
Show hidden functionality
Gesture-driven interaction
On-Boarding types - Walkthrough

29. On-Boarding types - Walkthrough

30. • Highlight the important areas of the app
• Users would be able to easily locate the functionality
• they are looking for.
How - Highlights overview

31. • Highlight the important areas of the app
• Users would be able to easily locate the functionality
• they are looking for.
How - Highlights overview

32. Show the key strengths of your app by going through
as few screens as possible during the on-boarding process.
Give users what they want and then engage them
further after you have brought them onboard.
How - value overview

33. How - value overview

34. Guide your users step by step if needed,
provide them the smoothest experience possible.
Get them onboard!
How - “And now what?”

35. For example:
Blogging app - pick a theme, a name, and write their
first post, to get them invested.
Social app - import their address book, connect to a
few friends, give them a strong feed experience and
opt them into friend notifications.
Shopping app - Start their search experience,
favorite/save one item.

37. define your main goals / KPIs
Track your goals’ funnels
Understand your on-boarding drop-offs
iterate quickly to fix them
a/b tests are your best friends
Don’t listen to best practices
Test
Test

38. Test
35% increase 30-50% increase

39. User input
User acquisition
Personas
And… Test!
We are all different

40. Build your on-boarding flow based on the user’s input
Pros:
• Your users will actually tell you what they want
• Structured flow
• Very easy to use on mobile devices if done right
Cons:
Too structured flow
Too long, in order to get meaningful insights
a bit “webbish” approach
User input

41. Use paid acquisition campaigns data.
Today, we can track our new users from their first click on
our ad/blog link/Facebook post - use this info!
Pros:
Your users don’t have to tell you what they’re interesting in
Engagement funnel is getting shorter
You can gain credibility
Cons:
Not 100% success due to network issues
Recommendations must be tested very carefully
Feeding your users with a spoon might be too easy
User acquisition

42. Pretty innovative approach, allowing you to get data
on your new user from his location, apps, battery,
device etc.
Pros:
When data is relevant - it’s amazing.
Using device data can improve app performance
Cons:
Relevant data is hard to get
Personas data could be too wide (use few inputs)
Personas

43. Not sure if mentioned, but I totally think you should
test your flows.
A/B test normal flow vs. personalized
Test different personalized content
Iterate fast and clean, don’t mix up tests
Test your personalisation

44. Deeplinks
In-app message
Push Notifications/
Email/SMS
Platforms
Test
All aboard? not yet…

45. Use deep-links
Deferred / Deep-links are your best friends.
Use them to personalized your users experience and
give them what they want faster!
User clicks on SEO
install ad on Facebook
Left or Right?

46. In-app messages
In-app message are intrusive, that’s
right.
But just like an old-school 2 pints
ice-cold water, they can help you
introduce new features and engage
your users ;-)

47. • Less than 50% of mobile users opt-in to receive push
notifications.
• Over 60% of emails are being open from mobile device.
• 0% of SMS are being lost.
• Use all retention channels wisely, optimize them.
• The first 3-7 days are the most important to get a loyal user.
• Understand the context and timing of each retention channel.
• Ask yourself “why should I open this app message?”
• Find the relevant “mobile moments” for your app.
• Segment your messages - location, install ad, context, etc.
Push Notifications / Email / SMS

48. Deep-links - Facebook ads, Appsflyer, Google Index
Real-time changes - Apptimize, Elasticode
In-app messages & Push notifications -
Kahuna, Appboy, OtherLevels, Intercom and
many more…
The platforms

49. Choose your platform wisely, find the right
platform that will allow you to test your on-boarding
flow with super easy dashboard / insights / analytics.
Test… and analyze everything!

50. • On-boarding starts when someone sees your app and
“finish” when they engage with it, depend on your
goals.
• Don’t choose the right on-boarding type for your app.
Test them.
• Use the on-boarding flow to help your users with their
first steps. Guide them & they will thank you later.
• Be clear, short and keep things simple.
• Do not skip on-boarding.
Show your users why, what and how in order to engage
them as soon as possible.
• ATOM - Analyze, Track, Optimize, Monitor.
Summary

51. “An app is a journey to be
experienced, not a problem to
be solved”
W. Da-Pooh, VP Product.
Ariel Kedem
arielkd@gmail.com

52. Email list harvesting with Fiverr
Growth Tip of the Month
Use Fiverr to harvest a list of potential clients for your business

53. GROWTH TIP
OF THE MONTH#

54. Step 1:
Research and create a potential client list

55. Collect a list of potential clients
Create a spreadsheet with names and URLs of your potential clients
or companies you’d want to approach

56. Step 2:
Use Fiverr to extract email addresses
from your list

57. Use Fiverr to get a reliable scraper to do the job for you.
Search Fiverr for: ‘web scrapers’, ‘email harvesters’ or ‘scrapbox experts’.
Message some of the scrapers and ask them if they can scrape emails of your list.
attach an example.

58. Hire the person who guarantees the best result.
Pay the chosen service provider approximately 5$ (depending on the list size)

59. Step 3:
Sit back and wait for him to send you a list of targeted
email list of potential clients you can approach.

60. Sign up for our next webinar
Elizaveta Lavrienko,
Education Program Manager
Talking about
Maximizing your competitors research:
Organic, Paid and Social Media
July 22 | 1PM EST / 10AM PST
webinars.roypovarchik.com/competitive-research