Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.

1. Responsive Design for Enterprise
Websites
By: Rob Roy GVP eCommerce & Digital Marketing

2. Agenda
The Challenge
Responsive, Business Considerations
Time Warner Cable Case Study
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3. The Challenge
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So what’s the solution then? Device specifics sites?

5. Responsive Design
The Practice of creating digital experiences that adapt to seamlessly deliver
content suited to the device context of the user’s operating system, screen
size, or orientation.
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6. A brief history of Responsive Web Design
2010 – Responsive Web Design, Ethan Marcotte, A List Apart. First introduced
the idea
2012 – Listed as #2 in Top Web Design Trends by .net magazine
2013 – The Year of Responsive Web Design - Mashable
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7. Did you know
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The Web was simpler back then…

9. Responsive Web Design is…
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10. It’s not for everyone…
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11. TWC case study
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13. Business ROI Considerations
Increase in SEO
Simplified Analytics
Maintain one codebase
Manage one code repository
Increase speed and better performance
Reach more channels in timeframe of traditional product lifecycle
Make our customers’ experience the best it can be anywhere
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14. How we got started
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15. Begin with the end in mind
Mobile Internet usage has more than doubled YoY for the last 3 years
- For TWC we have seen a YoY increase of 372% in mobile traffic
Estimated that mobile Internet usage will overtake fixed Internet sometime
around Q4 2014 or Q1 2015
Set content priority for everything
Think about content management
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16. Content and Design Strategy Approach
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17. Start with a Content Review
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18. Design with breakpoints in mind
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19. Put it all together
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20. Organizing Teams For Success
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21. In Summary
Responsive Design isn’t for everyone
Responsive Design isn’t an afterthought – it’s a philosophy
By beginning with the end in mind; we take care of the small things. Taking
care of the small things results in beautiful big things.
Perfection is a moving target – we are constantly redefining how our site best
servers our customers
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22. Thanks…Questions?
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Rob Roy, GVP eCommerce & Digital Marketing
Rob.roy@twcable.com