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“Why should serious
work be boring?”
A quick introduction to
Creative Block BustingC
A quick introduction to Creative Block Busting                       C




Creative Block Busting is more than brainstorming. It
                       C                                  product/service and providing inputs for
focuses on solving an issue in an enjoyable, non-         communication strategy development.
threatening manner.
                                                           It is like a software for the mind. You can apply it to any
A Creative Block Busting workshop is successful, only
                           C                              issue in any function.
if it delivers results. Therefore, the whole process is
tailored to arrive at fresh, yet actionable ideas.

Clients use Creative Block Busting for helping
                                    C


their people to acquire creative thinking skills.
They also use it for generating new product
development ideas, solving
business/marketing problems, arriving                                 Creative
at unique differentiation ideas for
                                                                    Block Busting
Creative Block Busting -What it is
                                   C




It is a different kind of brainstorming. It is business     We therefore    spend considerable time before the
focused and result oriented. It starts with the premise     workshop, to understand client's needs and what must
that everyone is creative but most lack the opportunity
to express their creativity.                                the Creative Block Busting    C   Workshop deliver. This
                                                            will provide inputs for designing the workshop in a
All Creative Block Busting Workshops are not the
                              C
                                                            relevant way.
same. It is critical to plan every workshop meticulously,
to get the results that clients desire.



                                                                                  Creative Block
                                                                                     Busting



 Different kind of brain storming
 Business focused                            What it is
 Results oriented
Creative Block Busting - What it does
                                    C




Creative Block Busting thaws even the most stubborn
                       C


minds, frozen in habitual ways of thinking. It launches
the most effective and enjoyable offensive on“That's
the way we do things here!” kind of thinking.
It shows how to challenge assumptions and get out of
logic traps.




                                                          Creative Block
                                                             Busting


 Clears cobwebs of the mind
 Breaks Habitual thinking                  What it does
 Encourages fresh bold thinking
Creative Block Busting - Process ingredients
                                      C




The process is where the magic is, but what
makes it so are the seven ingredients. Let us look
at each ingredient.




   Creative Climate
                                                                   Creative Block
   Key players                                                        Busting


   Well defined task
   Thinking techniques that stretch minds            How/process
   Robust sorting/selection process
   Smart Solution development
   Presentation to get buy in
Creative Block Busting - Creative Climate
                                   C




How to create a creative/innovative climate in the       and laughter. There are toys, games and quizzes and
workplace is a question that bothers many managers.      yes, even small prizes and gifts, that help.
You may get a few cues from what we do.
                                                         Most importantly everyone feels respected and valued
The climate at the workshops are stimulating, playful,   because their ideas are respected and valued.
engaging and encouraging. It is sprinkled with humour




                                                                             Creative Block
                                                                                Busting

           Encouraging
           Safe/non judgmental
                                        Creative climate
           Playful
           Stimulating
Creative Block Busting - Key players
                                   C




The three key players in Creative Block Busting are:
                                              C


The client, the facilitator and most importantly the
advisors/participants.

It is this partnership amongst the three that makes
Creative Block Busting most powerful and effective.
                                                          Client (internal)       Defines Challenge
                         C




                                                                                  Manages Process
                                                                                  Manages Time
                                                          Facilitator             Manages Climate
                                            Key Players
                  Creative Block                                                  Helps deliver output
                     Busting

                                                                                  Knowledgeable
                                                                                  Full of ideas
                                                          Advisors/participants
                                                                                  Passionate
                                                                                  Possibility thinking
Creative Block Busting - Well defined challenge
                                    C




The first step is to arrive at a well-defined challenge
statement. A challenge statement is not the same as an
ambitious goal.

The challenge statement is the foundation of a good
Creative Block Busting workshop. The client and the
                        C


facilitator work together to define this sharply.

                                                            Creative Block
                                                               Busting




                                        Well defined task
      By client
      Sharp
      Business focus
Creative Block Busting - Techniques
                                      C




You can't get fresh thinking just by wishing for it. If you
want a different crop, you have to sow different seeds. To
help people think differently, we provide a variety of
different stimuli that ignite imagination, unlock the mind,
broaden perspectives and open new possibilities. This is
most crucial to break out of habitual thinking.

It is insane to expect that the same old people, thinking in
the same old way will come out with break-through ideas.




                                                               Creative Block
                                                                  Busting


     Ignite Imagination
     Stretch thinking                        Techniques
     Bring new perspective
Creative Block Busting - Sorting/Selection
                                    C




The tragedy of most brainstorming sessions is when people
settle for mediocrity while selecting ideas, because of
discomfort with new thinking.

Creative Block Busting rejects 'rejection' as a means to
focusing on good ideas. It advocates a robust sorting and
selection process and encourages taking risks. The
challenge is to convert the new idea into a practical
solution.



     Robust process                                         Creative Block
                                                               Busting

     Sorting old/new
     Select, not reject
     See value                     Sorting/Selection
     Quick win
     Long-term
Creative Block Busting - Solution Development
                                      C




Building a new idea into a practical new solution
requires focus, discipline and creativity. Above all it
requires sound process steps.

That is what Creative Block Busting offers.
                                      C




                                                            Creative Block
                                                               Busting


        Build on new ideas
        Add more power
                                                 Solution
        Tackle practical concerns
        Validation
Creative Block Busting - Presentation
                                          C




Most people are frustrated because their new ideas are
not accepted by 'the powers that be'. The fault lies with
them and not the decision makers, because people do
not articulate their ideas in a persuasive way, to seek
support, and sponsorship.

This is a critical step in the Creative Block Busting process.
                                                    C




                                                                 Creative Block
                                                                    Busting
          Business Focus
          Simple
          Clear                               Presentation
          Persuasive
          Seeking decisions
Creative Block Busting - Next Steps
                                   C




Why is it that things do not get done, even though
every one has agreed that it is a good idea?
Research has shown that the culprit is ambiguity. No
body knows what to do, who will do it and when.
Creative Block Busting uses a convergent process to
                       C


bring closure with a clear action plan.




                                                       Creative Block
                                                          Busting



           What
           Why
                                 Next steps
           Who
           When
Creative Block Busting - Online
                                        C




It is not necessary to go off-site every time you want fresh     levels of interactivity and participation can lead to more
ideas or new perspectives. It is now possible to get together    engaged learners.
as a team online, draw on each other's expertise and
experience.                                                      On the spot quizzes and feedback sessions will ensure that
                                                                 the session remains on track
A focused, facilitated online session can yield excellent
results. What is more, you could now get experts
from wherever in the world they are.                 Through VOIP
A series of short, well-         Through video                                                     Training
planned sessions can raise                                           Creative Block
productivity in a way         Through                                   Busting
that makes tremendous         presentations                                                           Problem Solving
business sense.
                                                                                                      Workshops
We can achieve a clear
shift from training to    Through chats                                                                       No travel
learning in an online
environment. Higher
                         Shorter sessions                                                                  Participate from
                             Facilitated                                                                   where you are
                                                                                                     From anywhere
                                  Focused              No hotel/                                     in the world
                                                       conference costs
                                                     Upto 15 people                     More flexibility
                                                     at a time
Creative Block Busting - Assignments
                                               C




     Talent retention                                                        Stopping attrition
     Diagnostic tool kit for demonstration                                   Brand Clarity
     Insight to ideas                                                        Improving buy-in for ideas
     improving quality of campus recruitment         Creative Block          Single sourcing strategy
     Developing new packaging ideas                     Busting              Mission impossible
     Developing new product ideas                     Assignments            Rejuvenating a tired brand
     Developing ideas for differentiation                                    Developing new customer value propositions
     Developing new service ideas                                            Generating new business leads




We have had opportunities to conduct Creative Block Busting workshops across functions to address a variety of issues.
Contact

R. Sridhar
Innovation Coach
IDEAS-RS
57 Bharat Tirtha CHS
Sion Trombay Road,
Mumbai 400071, Maharashtra
India

Mobile: +919820183752
Tel:+9122 25209313
Email:vijisri@ideasrs.com

URL: www.ideasrs.com
Blog: www.ideasrs.com/blogzrs


"Why should serious work be boring?" Creative Block Busting© Workshop© 2009 IDEAS-RS. All rights reserved. No part of this publication may be
reproduced , stored, in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise,
without prior written permission of IDEAS-RS.

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R Sridhar on Creative Block Busting© - powerful way to get new ideas

  • 1. “Why should serious work be boring?” A quick introduction to Creative Block BustingC
  • 2. A quick introduction to Creative Block Busting C Creative Block Busting is more than brainstorming. It C product/service and providing inputs for focuses on solving an issue in an enjoyable, non- communication strategy development. threatening manner. It is like a software for the mind. You can apply it to any A Creative Block Busting workshop is successful, only C issue in any function. if it delivers results. Therefore, the whole process is tailored to arrive at fresh, yet actionable ideas. Clients use Creative Block Busting for helping C their people to acquire creative thinking skills. They also use it for generating new product development ideas, solving business/marketing problems, arriving Creative at unique differentiation ideas for Block Busting
  • 3. Creative Block Busting -What it is C It is a different kind of brainstorming. It is business We therefore spend considerable time before the focused and result oriented. It starts with the premise workshop, to understand client's needs and what must that everyone is creative but most lack the opportunity to express their creativity. the Creative Block Busting C Workshop deliver. This will provide inputs for designing the workshop in a All Creative Block Busting Workshops are not the C relevant way. same. It is critical to plan every workshop meticulously, to get the results that clients desire. Creative Block Busting Different kind of brain storming Business focused What it is Results oriented
  • 4. Creative Block Busting - What it does C Creative Block Busting thaws even the most stubborn C minds, frozen in habitual ways of thinking. It launches the most effective and enjoyable offensive on“That's the way we do things here!” kind of thinking. It shows how to challenge assumptions and get out of logic traps. Creative Block Busting Clears cobwebs of the mind Breaks Habitual thinking What it does Encourages fresh bold thinking
  • 5. Creative Block Busting - Process ingredients C The process is where the magic is, but what makes it so are the seven ingredients. Let us look at each ingredient. Creative Climate Creative Block Key players Busting Well defined task Thinking techniques that stretch minds How/process Robust sorting/selection process Smart Solution development Presentation to get buy in
  • 6. Creative Block Busting - Creative Climate C How to create a creative/innovative climate in the and laughter. There are toys, games and quizzes and workplace is a question that bothers many managers. yes, even small prizes and gifts, that help. You may get a few cues from what we do. Most importantly everyone feels respected and valued The climate at the workshops are stimulating, playful, because their ideas are respected and valued. engaging and encouraging. It is sprinkled with humour Creative Block Busting Encouraging Safe/non judgmental Creative climate Playful Stimulating
  • 7. Creative Block Busting - Key players C The three key players in Creative Block Busting are: C The client, the facilitator and most importantly the advisors/participants. It is this partnership amongst the three that makes Creative Block Busting most powerful and effective. Client (internal) Defines Challenge C Manages Process Manages Time Facilitator Manages Climate Key Players Creative Block Helps deliver output Busting Knowledgeable Full of ideas Advisors/participants Passionate Possibility thinking
  • 8. Creative Block Busting - Well defined challenge C The first step is to arrive at a well-defined challenge statement. A challenge statement is not the same as an ambitious goal. The challenge statement is the foundation of a good Creative Block Busting workshop. The client and the C facilitator work together to define this sharply. Creative Block Busting Well defined task By client Sharp Business focus
  • 9. Creative Block Busting - Techniques C You can't get fresh thinking just by wishing for it. If you want a different crop, you have to sow different seeds. To help people think differently, we provide a variety of different stimuli that ignite imagination, unlock the mind, broaden perspectives and open new possibilities. This is most crucial to break out of habitual thinking. It is insane to expect that the same old people, thinking in the same old way will come out with break-through ideas. Creative Block Busting Ignite Imagination Stretch thinking Techniques Bring new perspective
  • 10. Creative Block Busting - Sorting/Selection C The tragedy of most brainstorming sessions is when people settle for mediocrity while selecting ideas, because of discomfort with new thinking. Creative Block Busting rejects 'rejection' as a means to focusing on good ideas. It advocates a robust sorting and selection process and encourages taking risks. The challenge is to convert the new idea into a practical solution. Robust process Creative Block Busting Sorting old/new Select, not reject See value Sorting/Selection Quick win Long-term
  • 11. Creative Block Busting - Solution Development C Building a new idea into a practical new solution requires focus, discipline and creativity. Above all it requires sound process steps. That is what Creative Block Busting offers. C Creative Block Busting Build on new ideas Add more power Solution Tackle practical concerns Validation
  • 12. Creative Block Busting - Presentation C Most people are frustrated because their new ideas are not accepted by 'the powers that be'. The fault lies with them and not the decision makers, because people do not articulate their ideas in a persuasive way, to seek support, and sponsorship. This is a critical step in the Creative Block Busting process. C Creative Block Busting Business Focus Simple Clear Presentation Persuasive Seeking decisions
  • 13. Creative Block Busting - Next Steps C Why is it that things do not get done, even though every one has agreed that it is a good idea? Research has shown that the culprit is ambiguity. No body knows what to do, who will do it and when. Creative Block Busting uses a convergent process to C bring closure with a clear action plan. Creative Block Busting What Why Next steps Who When
  • 14. Creative Block Busting - Online C It is not necessary to go off-site every time you want fresh levels of interactivity and participation can lead to more ideas or new perspectives. It is now possible to get together engaged learners. as a team online, draw on each other's expertise and experience. On the spot quizzes and feedback sessions will ensure that the session remains on track A focused, facilitated online session can yield excellent results. What is more, you could now get experts from wherever in the world they are. Through VOIP A series of short, well- Through video Training planned sessions can raise Creative Block productivity in a way Through Busting that makes tremendous presentations Problem Solving business sense. Workshops We can achieve a clear shift from training to Through chats No travel learning in an online environment. Higher Shorter sessions Participate from Facilitated where you are From anywhere Focused No hotel/ in the world conference costs Upto 15 people More flexibility at a time
  • 15. Creative Block Busting - Assignments C Talent retention Stopping attrition Diagnostic tool kit for demonstration Brand Clarity Insight to ideas Improving buy-in for ideas improving quality of campus recruitment Creative Block Single sourcing strategy Developing new packaging ideas Busting Mission impossible Developing new product ideas Assignments Rejuvenating a tired brand Developing ideas for differentiation Developing new customer value propositions Developing new service ideas Generating new business leads We have had opportunities to conduct Creative Block Busting workshops across functions to address a variety of issues.
  • 16. Contact R. Sridhar Innovation Coach IDEAS-RS 57 Bharat Tirtha CHS Sion Trombay Road, Mumbai 400071, Maharashtra India Mobile: +919820183752 Tel:+9122 25209313 Email:vijisri@ideasrs.com URL: www.ideasrs.com Blog: www.ideasrs.com/blogzrs "Why should serious work be boring?" Creative Block Busting© Workshop© 2009 IDEAS-RS. All rights reserved. No part of this publication may be reproduced , stored, in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of IDEAS-RS.