2. A quick introduction to Creative Block Busting C
Creative Block Busting is more than brainstorming. It
C product/service and providing inputs for
focuses on solving an issue in an enjoyable, non- communication strategy development.
threatening manner.
It is like a software for the mind. You can apply it to any
A Creative Block Busting workshop is successful, only
C issue in any function.
if it delivers results. Therefore, the whole process is
tailored to arrive at fresh, yet actionable ideas.
Clients use Creative Block Busting for helping
C
their people to acquire creative thinking skills.
They also use it for generating new product
development ideas, solving
business/marketing problems, arriving Creative
at unique differentiation ideas for
Block Busting
3. Creative Block Busting -What it is
C
It is a different kind of brainstorming. It is business We therefore spend considerable time before the
focused and result oriented. It starts with the premise workshop, to understand client's needs and what must
that everyone is creative but most lack the opportunity
to express their creativity. the Creative Block Busting C Workshop deliver. This
will provide inputs for designing the workshop in a
All Creative Block Busting Workshops are not the
C
relevant way.
same. It is critical to plan every workshop meticulously,
to get the results that clients desire.
Creative Block
Busting
Different kind of brain storming
Business focused What it is
Results oriented
4. Creative Block Busting - What it does
C
Creative Block Busting thaws even the most stubborn
C
minds, frozen in habitual ways of thinking. It launches
the most effective and enjoyable offensive on“That's
the way we do things here!” kind of thinking.
It shows how to challenge assumptions and get out of
logic traps.
Creative Block
Busting
Clears cobwebs of the mind
Breaks Habitual thinking What it does
Encourages fresh bold thinking
5. Creative Block Busting - Process ingredients
C
The process is where the magic is, but what
makes it so are the seven ingredients. Let us look
at each ingredient.
Creative Climate
Creative Block
Key players Busting
Well defined task
Thinking techniques that stretch minds How/process
Robust sorting/selection process
Smart Solution development
Presentation to get buy in
6. Creative Block Busting - Creative Climate
C
How to create a creative/innovative climate in the and laughter. There are toys, games and quizzes and
workplace is a question that bothers many managers. yes, even small prizes and gifts, that help.
You may get a few cues from what we do.
Most importantly everyone feels respected and valued
The climate at the workshops are stimulating, playful, because their ideas are respected and valued.
engaging and encouraging. It is sprinkled with humour
Creative Block
Busting
Encouraging
Safe/non judgmental
Creative climate
Playful
Stimulating
7. Creative Block Busting - Key players
C
The three key players in Creative Block Busting are:
C
The client, the facilitator and most importantly the
advisors/participants.
It is this partnership amongst the three that makes
Creative Block Busting most powerful and effective.
Client (internal) Defines Challenge
C
Manages Process
Manages Time
Facilitator Manages Climate
Key Players
Creative Block Helps deliver output
Busting
Knowledgeable
Full of ideas
Advisors/participants
Passionate
Possibility thinking
8. Creative Block Busting - Well defined challenge
C
The first step is to arrive at a well-defined challenge
statement. A challenge statement is not the same as an
ambitious goal.
The challenge statement is the foundation of a good
Creative Block Busting workshop. The client and the
C
facilitator work together to define this sharply.
Creative Block
Busting
Well defined task
By client
Sharp
Business focus
9. Creative Block Busting - Techniques
C
You can't get fresh thinking just by wishing for it. If you
want a different crop, you have to sow different seeds. To
help people think differently, we provide a variety of
different stimuli that ignite imagination, unlock the mind,
broaden perspectives and open new possibilities. This is
most crucial to break out of habitual thinking.
It is insane to expect that the same old people, thinking in
the same old way will come out with break-through ideas.
Creative Block
Busting
Ignite Imagination
Stretch thinking Techniques
Bring new perspective
10. Creative Block Busting - Sorting/Selection
C
The tragedy of most brainstorming sessions is when people
settle for mediocrity while selecting ideas, because of
discomfort with new thinking.
Creative Block Busting rejects 'rejection' as a means to
focusing on good ideas. It advocates a robust sorting and
selection process and encourages taking risks. The
challenge is to convert the new idea into a practical
solution.
Robust process Creative Block
Busting
Sorting old/new
Select, not reject
See value Sorting/Selection
Quick win
Long-term
11. Creative Block Busting - Solution Development
C
Building a new idea into a practical new solution
requires focus, discipline and creativity. Above all it
requires sound process steps.
That is what Creative Block Busting offers.
C
Creative Block
Busting
Build on new ideas
Add more power
Solution
Tackle practical concerns
Validation
12. Creative Block Busting - Presentation
C
Most people are frustrated because their new ideas are
not accepted by 'the powers that be'. The fault lies with
them and not the decision makers, because people do
not articulate their ideas in a persuasive way, to seek
support, and sponsorship.
This is a critical step in the Creative Block Busting process.
C
Creative Block
Busting
Business Focus
Simple
Clear Presentation
Persuasive
Seeking decisions
13. Creative Block Busting - Next Steps
C
Why is it that things do not get done, even though
every one has agreed that it is a good idea?
Research has shown that the culprit is ambiguity. No
body knows what to do, who will do it and when.
Creative Block Busting uses a convergent process to
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bring closure with a clear action plan.
Creative Block
Busting
What
Why
Next steps
Who
When
14. Creative Block Busting - Online
C
It is not necessary to go off-site every time you want fresh levels of interactivity and participation can lead to more
ideas or new perspectives. It is now possible to get together engaged learners.
as a team online, draw on each other's expertise and
experience. On the spot quizzes and feedback sessions will ensure that
the session remains on track
A focused, facilitated online session can yield excellent
results. What is more, you could now get experts
from wherever in the world they are. Through VOIP
A series of short, well- Through video Training
planned sessions can raise Creative Block
productivity in a way Through Busting
that makes tremendous presentations Problem Solving
business sense.
Workshops
We can achieve a clear
shift from training to Through chats No travel
learning in an online
environment. Higher
Shorter sessions Participate from
Facilitated where you are
From anywhere
Focused No hotel/ in the world
conference costs
Upto 15 people More flexibility
at a time
15. Creative Block Busting - Assignments
C
Talent retention Stopping attrition
Diagnostic tool kit for demonstration Brand Clarity
Insight to ideas Improving buy-in for ideas
improving quality of campus recruitment Creative Block Single sourcing strategy
Developing new packaging ideas Busting Mission impossible
Developing new product ideas Assignments Rejuvenating a tired brand
Developing ideas for differentiation Developing new customer value propositions
Developing new service ideas Generating new business leads
We have had opportunities to conduct Creative Block Busting workshops across functions to address a variety of issues.