Performance Marketing Moscow 2014. David Ogidi, RichRelevance
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Как заработать на первых этапах consumer journey и как работать с данными о пользователе? Об этом в презентации RichRelevance
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Performance Marketing Moscow 2014. David Ogidi, RichRelevance
- 1. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
- 2. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Cross channel & Integrated Brand Experience
- 3. DIGINETICA Brand Communication change: from channel to eco system TV Mobile app Community Community Mobile site Web Site Sales Search You Tube Postal Banners Packaging POP Retail Mobile app E-mail SalesFacebook Twitter
- 4. DIGINETICA Customer Journey: from liner to fragmented Awareness Research Purchase Fulfillment Loyalty
- 5. DIGINETICA It is good to have an end to journey toward; but it is the journey that matters, in the end.
- 6. DIGINETICA Customer Journey Map Example
- 7. DIGINETICA Create Brand Experience RoadMap
- 8. DIGINETICA Brand strategy at the era of customer CRM Customer Strategy Revenue/Visit Long-term Value Targeting Conversation Point-in-time Relevance Omni Channel Personalization
- 9. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Relevance in Store Use Cases
- 10. DIGINETICA New Omnichannel Data Sources Purchases Clickstream 3rd-Party Data Prospect 3rd- Party Data Ad Impressions Ad BidsVideo Social Data Search DataUnstructured Data
- 11. DIGINETICA It All Comes Back to the Customer Purchases Clickstream 3rd-Party Data Prospect 3rd- Party Data Ad Impressions Ad BidsVideo Social Data Search DataUnstructured Data
- 12. DIGINETICA Relevance in Store Mobile revitalizes the power of personalization Online Technology (Data, Optimization, Targeting) In-Store (Emotion, Sensory)
- 13. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Customer Map Understanding Digital Touch Points
- 14. DIGINETICA Leveraging Digital in Store Three Examples of “Relevance in Store” 1 Store Entrance 2 Dressing Room 3 Electronic Receipts
- 15. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Greet your customer digitally, exactly the way a top associate would: relevant notifications and offers. Relevance in Store Store Entrance Profile Purchases Location
- 16. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Greet your customer digitally, exactly the way a top associate would: relevant notifications and offers. Store Entrance Profile Purchases Predictive Relevance in Store Location
- 17. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Bring alternate sizes or relevant products when a customer requests them Dressing Room DRESSING ROOM KIOSK Inventory Relevance in Store Location
- 18. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Empower Store Associates Dressing Room PredictiveProfile Inventory SALES ASSOCIATE TABLET Sales Associate DRESSING ROOM KIOSK Relevance in Store Location
- 19. DIGINETICA Profile Predictive Returns Clicks Purchases Social Inventory Location Brands CRM Sales Associate Loyalty Reactivation = Loyalty Make the call-to-action immediate! Relevance in Store Receipts and Store Exit Profile Purchases Loyalty Location
- 20. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. The Path to Omnichannel
- 24. DIGINETICA Single Platform SOA Cloud-based SOA Platform 100% of Personalization Capabilities Optimization Client Services Reporting
- 25. DIGINETICA SAN FRANCISCO, CA READING, UK LILLE, FRANCE 3 Ways to Get Started 1. Visit Omnichannel Labs 2. Sales Associate app 3. iBeacon + SDK integration
- 26. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Relevance in Store: Case Study #1 • New iPad Mini registry scanners deliver advanced merchandising, guiding the registrant to relevant items to add to their registry • Live in 100+ pilot stores, in process of roll-out to 1700 stores • Implementation completed in <10 weeks
- 27. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Relevance in Store: Case Study #2 • Partnering with Micros Retail Assistant for POS integration • Sales associate finds a product by scan or search • Recommendations appear on item page, providing associate opportunity to offer alternative products or cross-sell
- 28. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Thank You!
- 29. DIGINETICA 200 24 $10B 41 25 1B9+ 3PB 6,200 90% 100% 13,250 51 7th $13M
- 30. DIGINETICA Trusted by world-class brands
- 31. DIGINETICA