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MITCON INSTITUTE OF MANAGEMENT 
ISO : 9001 : 2008 Certified 
PRESENTED BY: 
Rahul Todur 
Partish Patwardhar 
Prateek Jaiswal 
Priyanka Bharti
Concept Of The Online Shopping 
Websites 
 Online shopping or online retailing is a form of electronic 
commerce which allows consumers to directly buy goods 
or services from a seller over the Internet using a web browser. 
 Alternative names are: e-web-store, e-shop, e-store, Internet shop, 
web-shop, web-store, online store, and virtual store.
Facts 
 Largest online retailing corporations: Ebay and amazon.com. 
 Most of e-shoppers hail from South Korea. 
 Egypt has least online shoppers. 
 Reports show that out of the millions accessing the internet in India, over 8 
million regularly shop through internet.
Advantages 
 shop while at home….all settled and relax (no queues) 
 No load 
 Time saving 
 Get discounts and deals 
 browse from varied brands and products listed online. 
 Pay cash on delivery
Evolution 
 The world’s first direct Business to Business (B2B) online 
shopping system in 1981[Thomson Holidays]. Business to 
Consumer (B2C) online shopping did not become 
commercially viable until the 1990s, initially it was limited only 
for physically challenged population. 
 Although the Internet began to advance in popularity 
among the general public in 1994 (Amazon.com). Since then 
the online retail market boomed.
Current size of the industry globally
 The global online retail sector had total sale of almost 1 
trillion $ in 2012, representing a compound annual growth 
rate (CAGR) of 19% between 2010 and 2012. 
 Overall, global B2C e-commerce sales are expected to 
reach $1.298 trillion in 2013, a gain of 18.3% over this year’s 
record.
Market Composition
Market size and growth in India 
 Indian consumers are demonstrating an increasing interest in online 
shopping, so online retail market has become a very lucrative business for 
international majors. 
 internet giant Amazon, the biggest markets until now, has commenced an 
India-centric website in June 2013. 
 India has surpassed Japan to become the world’s third largest Internet user 
after China and the United States with almost 74 million Internet users, 
stated global digital measurement and analytics firm comScore. 
 According to a survey by the Associated Chambers of Commerce and 
Industry of India (Assocham),the market for online shopping in India, 
estimated to be around Rs 52, 000 crore (US$ 8.19 billion), is expanding at a 
very fast pace. 
 SOURCE: INDIAN BRAND EQUITY FOUNDATION
Company Profile 
Flipkart is an Indian e-commerce company headquartered in 
Bangalore, Karnataka. It was founded by Sachin Bansal and Binny 
Bansal in 2007. In its initial years, Flipkartfocused on online sales of 
books, but it later expanded to electronic goods and a varietyof other 
products. 
eBay Inc. is an American multinational internet consumer-to-consumer 
corporation, headquartered in San Jose, it is now a multi-billion 
dollar business with operations localized in over thirty countries.[ 
Snapdeal.com is an online retail website, headquartered in New Delhi, 
India. Snapdeal started off as a daily deal website and has grown to 
become one of the largest eCommerce websites in India shipping 
more than 25,000 products daily 
Jabong.com is an Indian fashion and lifestyle ecommerce portal. It 
retails apparel, footwear, accessories, beauty products, fragrances, 
home accessories and other fashion and lifestyle products. [2] The site 
started operations in January 2012.
 Tradus is an online auction company that operates in Europe. The 
company, a subsidiary of South African media group Naspers since March 
2008, operates across Europe using many different brands
 Segmentation : Identify desirable market segments 
All online websites has done a very broad segmentation by grouping people who have 
internet access into one segment. There are other parameters for segmentation based on 
demographics, location, psychographic and behavioral pattern of people. 
 Demographic segmentation 
Teens and young adults are grouped together into one segment. People in the age group 
of 16 to 30 years typically forms this segment. These people are either college students or 
people who have recently started earning. People having moderate to high family income 
are segmented together. 
 Geographic segmentation 
Indian urban class 
 Psychographic segmentation- 
People in upper middle class 
 Behavioral segmentation 
· Internet savvy users 
· People who are not afraid of online shopping 
· People who love to get discounts 
· People who want to try new products or services
 Targeting : Target your product for that segment 
Online sites uses customer history to give a more personalized experience. 
Some of the strategies followed by are: 
 Large base of internet users easily reached via 
- Customized email based on historic data 
- Social media 
- Online advertisements 
- Word of mouth 
 Use of mobile apps to increase customer base 
 Target people relying on internet for shopping 
 Increase target market by partnering with corporate houses for bulk selling 
 Target small and medium enterprises to showcase their product / service online for greater 
visibility.
Positioning : Position your brand to segment’s desires 
Online shopping sites are currently positioned as best advertising and 
discount platform in the online Indian market. For product and service 
providers it acts as a great advertising platform and for consumers it acts as a 
low price online market. 
 Also they try to reposition itself with greater focus on quality. All the 
products showcased on the website are genuine. Each and every product 
is quality checked before being delivered to the customers. 
 aims to offer good value for money to consumers and remain highly 
competitive in the market.
4 P’s product 
 clear facts and information about the product. The buyer knows immediately 
about product features, and facts. 
 The buying process is also customised for returning visitors, making repeat 
purchases easier. Organisations 
 The product can also be customised to consumers needs
price 
 The internet has made pricing very competitive. Many costs i.e. store costs, 
staff cost have disappeared 
 The internet gives consumers the power to shop around for the best deal at 
a click of a button. 
 Website such www.kelkoo.com campare products from different 
websites informing consumers of where the best deal is .
place 
Online location can refer to where links are placed on other websites. Placing 
a link on www.google.com home page would generate high consumers 
traffic. Knowing customers and knowing where they visit, helps company 
to understand where to place online links and advertisements.
promotion 
 Having a recognisable domain name is first stage towards e-promotion. 
 Placing banner advertisements on other webpages is a common form of e-promotion. 
 Direct email is a popular and common form of e-promotions, although 
slowly becoming the most hated by many consumers .
Growth Drivers And Forecasts 
 The growth of the online shopping in India is immensely growing and is getting better and 
stronger day by day. The following are the prominent factors why online shopping has 
flourished in India: 
 Broadband internet: After 2005, a rapid growth has been seen in the people using internet 
and currently there are more than 65 million people log-in on to web. 
 Standard of living: The standard of living has improved. 
 Availability of wider range: Online market has a much wider range of products than any retail 
shop. 
 Lifestyle: In this busy lifestyle, lack of time for offline shopping and urban congestion of traffic 
has led the online shopping market to step up itself. 
 Competition in online market: Competition among the online shopping websites has 
attracted more customers to go for online shopping. 
 Cash on delivery and home delivery: Cash on delivery along with home delivery has played a 
great role in the inclination of people toward online shopping.
conclusion

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Basics of Marketing - Online shopping websites

  • 1. MITCON INSTITUTE OF MANAGEMENT ISO : 9001 : 2008 Certified PRESENTED BY: Rahul Todur Partish Patwardhar Prateek Jaiswal Priyanka Bharti
  • 2. Concept Of The Online Shopping Websites  Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.  Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store.
  • 3. Facts  Largest online retailing corporations: Ebay and amazon.com.  Most of e-shoppers hail from South Korea.  Egypt has least online shoppers.  Reports show that out of the millions accessing the internet in India, over 8 million regularly shop through internet.
  • 4. Advantages  shop while at home….all settled and relax (no queues)  No load  Time saving  Get discounts and deals  browse from varied brands and products listed online.  Pay cash on delivery
  • 5. Evolution  The world’s first direct Business to Business (B2B) online shopping system in 1981[Thomson Holidays]. Business to Consumer (B2C) online shopping did not become commercially viable until the 1990s, initially it was limited only for physically challenged population.  Although the Internet began to advance in popularity among the general public in 1994 (Amazon.com). Since then the online retail market boomed.
  • 6. Current size of the industry globally
  • 7.  The global online retail sector had total sale of almost 1 trillion $ in 2012, representing a compound annual growth rate (CAGR) of 19% between 2010 and 2012.  Overall, global B2C e-commerce sales are expected to reach $1.298 trillion in 2013, a gain of 18.3% over this year’s record.
  • 9. Market size and growth in India  Indian consumers are demonstrating an increasing interest in online shopping, so online retail market has become a very lucrative business for international majors.  internet giant Amazon, the biggest markets until now, has commenced an India-centric website in June 2013.  India has surpassed Japan to become the world’s third largest Internet user after China and the United States with almost 74 million Internet users, stated global digital measurement and analytics firm comScore.  According to a survey by the Associated Chambers of Commerce and Industry of India (Assocham),the market for online shopping in India, estimated to be around Rs 52, 000 crore (US$ 8.19 billion), is expanding at a very fast pace.  SOURCE: INDIAN BRAND EQUITY FOUNDATION
  • 10. Company Profile Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years, Flipkartfocused on online sales of books, but it later expanded to electronic goods and a varietyof other products. eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, it is now a multi-billion dollar business with operations localized in over thirty countries.[ Snapdeal.com is an online retail website, headquartered in New Delhi, India. Snapdeal started off as a daily deal website and has grown to become one of the largest eCommerce websites in India shipping more than 25,000 products daily Jabong.com is an Indian fashion and lifestyle ecommerce portal. It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. [2] The site started operations in January 2012.
  • 11.  Tradus is an online auction company that operates in Europe. The company, a subsidiary of South African media group Naspers since March 2008, operates across Europe using many different brands
  • 12.  Segmentation : Identify desirable market segments All online websites has done a very broad segmentation by grouping people who have internet access into one segment. There are other parameters for segmentation based on demographics, location, psychographic and behavioral pattern of people.  Demographic segmentation Teens and young adults are grouped together into one segment. People in the age group of 16 to 30 years typically forms this segment. These people are either college students or people who have recently started earning. People having moderate to high family income are segmented together.  Geographic segmentation Indian urban class  Psychographic segmentation- People in upper middle class  Behavioral segmentation · Internet savvy users · People who are not afraid of online shopping · People who love to get discounts · People who want to try new products or services
  • 13.  Targeting : Target your product for that segment Online sites uses customer history to give a more personalized experience. Some of the strategies followed by are:  Large base of internet users easily reached via - Customized email based on historic data - Social media - Online advertisements - Word of mouth  Use of mobile apps to increase customer base  Target people relying on internet for shopping  Increase target market by partnering with corporate houses for bulk selling  Target small and medium enterprises to showcase their product / service online for greater visibility.
  • 14. Positioning : Position your brand to segment’s desires Online shopping sites are currently positioned as best advertising and discount platform in the online Indian market. For product and service providers it acts as a great advertising platform and for consumers it acts as a low price online market.  Also they try to reposition itself with greater focus on quality. All the products showcased on the website are genuine. Each and every product is quality checked before being delivered to the customers.  aims to offer good value for money to consumers and remain highly competitive in the market.
  • 15. 4 P’s product  clear facts and information about the product. The buyer knows immediately about product features, and facts.  The buying process is also customised for returning visitors, making repeat purchases easier. Organisations  The product can also be customised to consumers needs
  • 16. price  The internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared  The internet gives consumers the power to shop around for the best deal at a click of a button.  Website such www.kelkoo.com campare products from different websites informing consumers of where the best deal is .
  • 17. place Online location can refer to where links are placed on other websites. Placing a link on www.google.com home page would generate high consumers traffic. Knowing customers and knowing where they visit, helps company to understand where to place online links and advertisements.
  • 18. promotion  Having a recognisable domain name is first stage towards e-promotion.  Placing banner advertisements on other webpages is a common form of e-promotion.  Direct email is a popular and common form of e-promotions, although slowly becoming the most hated by many consumers .
  • 19. Growth Drivers And Forecasts  The growth of the online shopping in India is immensely growing and is getting better and stronger day by day. The following are the prominent factors why online shopping has flourished in India:  Broadband internet: After 2005, a rapid growth has been seen in the people using internet and currently there are more than 65 million people log-in on to web.  Standard of living: The standard of living has improved.  Availability of wider range: Online market has a much wider range of products than any retail shop.  Lifestyle: In this busy lifestyle, lack of time for offline shopping and urban congestion of traffic has led the online shopping market to step up itself.  Competition in online market: Competition among the online shopping websites has attracted more customers to go for online shopping.  Cash on delivery and home delivery: Cash on delivery along with home delivery has played a great role in the inclination of people toward online shopping.