This document discusses experience design and the practice of user experience design. It provides an overview of the approach, discipline, and craft of experience design. The summary focuses on key aspects of each: The approach emphasizes designing for people rather than users, and seeing experiences as holistic rather than just products. The discipline involves discovery, articulation, communication, and confirmation using a variety of tools from sketching to prototyping to testing. The craft involves first establishing strategy, scope, and structure, then building out skeleton and skin through critique as a creative act to achieve the sensation of fit.

1. getting the
experience right
Ryan Nance (@5tilt)
Director of User Experience

2. intro
• peer-to-peer market for designer and women’s
accessories and apparel
• millions of items for sale
• web on desktop and mobile, iOS and Android
• competes with both e-commerce and marketplaces

3. intro
• Director of User Experience
• Team of 3 Experience and 6 Product Designers
• would love to hear from you @5tilt
Me (Ryan Nance)

4. intro
• Approach
• Discipline
• Craft
Experience Design
The Practice of

5. “The door handle is the
handshake of the building.”
— Juhani Pallasmaa

6. approach
• There’s more to designing experiences than
experience design
• Hypotheses and Insights
• People, not Users
• Experiences are Holistic
Experiences, not Products

7. “Now that we can do anything,
what should we do?”
— Bill Buxton, Sketching User Experiences

8. discipline
• Discovery
• Articulation
• Communication
• Confirmation
Tools, not Procedures

9. discipline
micron pens
art markers
grid paper
Sketch App
Omnigraffle
mind maps
keynote
framer.js
codepen.io
HTML
CS
Pencils
lookback
silverback
usability hub
Google Analytics
5 sec testing
diary studies
user interviews
Erasers
ethnography
usability test
task analysis
a/b testing
job stories
user stories
journey maps
personas
elevator pitch
redlining
top tasks
golden paths
signals
wireframes
content maps
content inventories
templates
CMSes
CRAFT
Edge Animate
Origami
paper prototypes
cohort analysis
mixpanel
surveys
click maps
InVision
card sorts
Optimizely
User Acceptance Test
Skype
service prototypes
scenaries
recorder

10. “Drawings help people to work
out intricate relationships
between parts.”
— Christopher Alexander

11. craft
• Toolmakers & Designers
• First things first
• Strategy
• Scope
• Structure
• Skeleton & Skin
• Critique as Creative Act
The Sensation of Fit

12. “Vision without action is daydream.
Action without vision is nightmare.”
— Japanese Proverb

13. Thanks so much
Ryan Nance (@5tilt)
Director of User Experience