Getting the Experience Right
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People are funny creatures: stubborn, selfish, irrational, impatient. They are fully immersed in their own world. If only we had to simply design good products, or even just good experiences. Instead we need to choreograph the experiences of our product offerings that fit into their world. In short, we have to design the right experiences, of the right product offerings. As a practice, experience design with its approach, its discipline and its craft, is capable of doing just that.
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Getting the Experience Right
- 1. getting the experience right Ryan Nance (@5tilt) Co-Founder/Chief of Product & Design
- 2. intro • Early-stage startup • Make video stories together • In private beta • Sign up at bounceapp.xyz
- 3. intro • Experience & Interaction Designer • Led scores of designers at Flipagram, Tradesy & Twenty20 • Would love to hear from you @5tilt Me (Ryan Nance)
- 4. intro • Approach • Discipline • Craft Experience Design The Practice of
- 5. “The door handle is the handshake of the building.” — Juhani Pallasmaa
- 6. approach • There’s more to designing experiences than experience design • Hypotheses and Insights • People, not Users • Experiences are Holistic Experiences, not Products
- 7. approach • Device Context • Environmental Context • Time Context • Activity Context • Attention Context • Individual Context • Location Context • Social Context Design for Human Contexts
- 8. “Now that we can do anything, what should we do?” — Bill Buxton, Sketching User Experiences
- 9. discipline • Discovery • Articulation • Communication • Confirmation Tools, not Procedures
- 10. discipline micron pens art markers grid paper Sketch App Omnigraffle mind maps keynote framer.js codepen.io HTML CS Pencils lookback silverback usability hub Google Analytics 5 sec testing diary studies user interviews Erasers ethnography usability test task analysis a/b testing job stories user stories journey maps personas elevator pitch redlining top tasks golden paths signals wireframes content maps content inventories templates CMSes CRAFT Edge Animate Origami paper prototypes cohort analysis mixpanel surveys click maps InVision card sorts Optimizely User Acceptance Test Skype service prototypes scenaries recorder
- 11. “Drawings help people to work out intricate relationships between parts.” — Christopher Alexander
- 12. craft • Toolmakers & Designers • First things first • Strategy • Scope • Structure • Skeleton & Skin • Critique as Creative Act The Sensation of Fit
- 13. “Vision without action is daydream. Action without vision is nightmare.” — Japanese Proverb
- 14. Thanks so much Ryan Nance (@5tilt) Co-founder/Chief of Product & Design