This presentation was delivered during Ramon Aboitiz Foundation Inc. (RAFI)'s Young Minds Academy assembly last September 9, 2011. "Social Media Marketing Strategies for Non-Profit, Social Development Programs and Projects" discusses effective strategies of the worlds most prominent social media movers. It also provides tried and tested strategies already implemented by the speaker. For more information, please feel free to check www.rubenlicera.com or email me at info@rubenlicera.com

1. Social Media
Marketing Strategies
FOR SOCIAL DEVELOPMENT PROGRAMS & PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011 RESOURCE SPEAKER
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
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MOBILE +63 933 519 0220

2. CASE STUDY 1: STARBUCKS SLAP!
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS In October 2006, Oxfam kicked off an international
Delivered on September 9, 2011
Young Minds Academy (Season 5) campaign to encourage Starbucks and other
RAFI – Eduardo Aboitiz Development Studies Center
roasters to engage with Ethiopia directly on the
trademarking initiative. Since then, more than
96,000 supporters have called on Starbucks to sign
a licensing agreement. Their emails, faxes, phone
calls, postcards, and in-store visits helped bring
global attention to the issue.
CAMPAIGN: http://www.flickr.com/groups/starbucksphotopetition/
REFERENCE: http://www.oxfamamerica.org/search?SearchableText=starbucks
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

3. CASE STUDY 1:
SUCCESS FACTORS
STARBUCKS SLAP!
• Simple, clear message
• Easy to get involved
• Leveraged existing
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS supporters
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
• Integrated campaign across
multiple Social Media sites
• Frequent updates
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4. OBJECTIVES
DEFINITIONS OBJECTIVES
SOCIAL MEDIA
NEW REVOLUTION This talk will
SOCIAL MOVERS
1
Recognize the impact of Social Media in the
CASE STUDIES Philippines, and the world.
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
2 Determine how social media can be used as a tool
in social marketing
3
SOCIAL MEDIA MARKETING STRATEGIES Cite tips in effective social media marketing,
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS particularly for social development
Delivered on September 9, 2011 programs/projects
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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5. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST definition
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION SOCIAL MARKETING is
the systematic
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE application
OTHER TIPS
LONG TERM GOAL
of marketing, along
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS with other concepts
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
and techniques, to
achieve specific
behavioral goals for a
social good.
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6. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST definition
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS SOCIAL MEDIA is people
CASE STUDIES
using tools (like blogs &
ONLINE PRESENCE
OTHER TIPS
video) and sites (like
LONG TERM GOAL Facebook & Twitter) to
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
share content and have
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
conversations online.
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7. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST definition
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION SOCIAL MEDIA
SOCIAL MOVERS
CASE STUDIES
MARKETING is the use
ONLINE PRESENCE of social media tools
OTHER TIPS
LONG TERM GOAL
to attract attention
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS and encourages
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
readers to share it with
their social networks.
SOURCE: Wikipedia.
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8. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
The NEW
EMAIL
MOBILE
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+63 933 519 0220
revolution

9. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
The Philippines
EMAIL
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Internet Statistics
MOBILE +63 933 519 0220

10. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://www.comscoredatamine.com/2011/06/the-philippines-spends-highest-share-of-time-
FOR MORE INQUIRIES: on-social-networking-across-markets
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11. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://www.comscoredatamine.com/2011/03/top-facebook-markets-by-percent-reach
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12. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE:
FOR MORE INQUIRIES: http://www.comscore.com/Press_Events/Press_Releases/2011/3/Online_Banking_on_the_Rise_in_So
EMAIL info@rlcomm.org utheast_Asia
MOBILE +63 933 519 0220

13. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html
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14. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

15. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

16. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOURCE: http://www.comscoredatamine.com/2011/02/the-netherlands-leads-global-markets-in-twitter-
FOR MORE INQUIRIES: reach/
EMAIL info@rlcomm.org
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17. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
Source: comScore.com Social Media Usage Statistics 2010
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18. “The real value of social
media is that it
exponentially leverages
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
word-of-mouth.”
& PROJECTS
Delivered on September 9, 2011
- John Haydon,
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
marketing consultant
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

19. “Social media provides
an architecture for
participation, not just a
new channel for more of
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
the same.”
RAFI – Eduardo Aboitiz Development Studies Center
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

20. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

21. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

22. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

23. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

24. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

25. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

26. Popular Social Movers
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

27. CASE STUDY 2: DOLLARS FOR DARFUR
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS The “Dollars for Darfur” Group on Facebook has
& PROJECTS over 5,000 student members and raised almost
Delivered on September 9, 2011
Young Minds Academy (Season 5) $300,000 in 2007 to help stop the genocide in
RAFI – Eduardo Aboitiz Development Studies Center
Sudan.
CAMPAIGN: http://www.facebook.com/group.php?gid=30105654210
REFERENCE: http://savedarfur.org/pages/dollars-for-darfur
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

28. CASE STUDY 1:
SUCCESS FACTORS
DOLLARS FOR
DARFUR
• Harnessed the power of
young people
• Used the right Social Media
networks
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
• Easy to get involved
• Incentives for top fundraisers
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29. CASE STUDY 3: EARTH HOUR
Since 2008, Earth Hour Philippines has
celebrated climate change solutions, ranking
number one globally in terms of town and city
participation for both 2009 and 2010. 1076 cities
and municipalities switched off in 2010, while
647 population hubs did so in 2009. About 50
cities and towns switched off during the
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS country’s inaugural Earth Hour observance in
& PROJECTS 2008.
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
Ten million Filipinos saved at least 611MWh of
electricity during the 2009 switch-off alone –
equivalent to a temporary shutdown of a
dozen coal-fired power-plants. This year’s
switch-off exceeded 2010 figures by 478 towns
and cities.
CAMPAIGN: http://www.earthhour.org/Homepage.aspx
REFERENCE: http://www.wwf.org.ph/earthhour/
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

30. CASE STUDY 1:
SUCCESS FACTORS
DOLLARS FOR
DARFUR
• Twitter, Facebook, blog,
SMS, email, and Youtube
Feeds
• Participation of National and
Local Agencies
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS • Participation of the Private
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
Businesses
• Common voice and brand
message. Interactive
experiences
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31. OTHER CASES TO OBSERVE
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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32. “Your online
presence is no
longer a website.
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Your online
presence is a set of
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
conversations.”
~Luis Garcia
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

33. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
10 IN
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
STEPS
LONG TERM GOAL
BUILDING
ONLINE
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
PRESENCE
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34. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
1
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE KNOW
Why
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
YOU ARE DOING THIS?
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35. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
2
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
SET SPECIFIC
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Goals
(This is your SPECIFIC TARGET)
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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36. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
3
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
Know
YOUR AUDIENCE
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS (LOCATION, DEMOGRAPICS,
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
PREFERENCE)
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37. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
4 Who
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
Who’s
SET ROLES AND RESPONSIBILITIES
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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38. The SOCIAL MEDIA Mktg Plan Sample
GOALS: To braden the base of supporters between the ages of 18-22 to the
organization.
OBJECTIV To increase the existing numbers of our Facebook fans by 10% by the end
ES of the fiscal year..
STRATEGY: Leverage our connections to the local universities through the Federation
of Student Councils President Joe Macaraig.
Target Tools(s) Tactic Message(s) Timeline Resources Who is
SOCIAL MEDIA MARKETING STRATEGIES
Audience
FOR SOCIAL DEVELOPMENT PROGRAMS Responsible
& PROJECTS
College and
Delivered on September 9, 2011
Facebook Initiate an We help 1 in Sept – Dec Facebook
University
Young Minds Academy (Season 5) Page
RAFI – Eduardo Aboitiz Development Studies Center
incentive 3 students in 2011. Page,
students in campaign the City, Help Twitter
Cebu City to solicit us help Accounts,
“Fans” more, Tell a Learning
from friend Materials
other
fans
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

39. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
5
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
Username
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
GET YOUR OWN ONLINE BRAND
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
GET YOUR OWN ONLINE BRAND
- 14 letter
- Your name o related to a project
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40. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

41. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
6
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
Google
SOCIAL MEDIA MARKETING STRATEGIES
GET A GOOGLE EMAIL ACCOUNT
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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42. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
7
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
Social Media
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
THE RIGHT MIX OF SOCIAL MEDIA
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
PLUGINS WILL DOMAIN.
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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43. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

44. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
8
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
Integrate
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES ACCOUNTS INTERCONNECTION
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS and SYNDICATION
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
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45. Website’s Blog
DISTILL PUSH
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS Status | BlogPost
Delivered on September 9, 2011 | Comments
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
Tools to use: Tools to use:
Google Reader Posterous
Google Alerts Ping.FM
Networked Blog
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Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

46. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS DISTILL Website’s Blog
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

47. PUSH
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Blogs | Websites
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FB Pages | SM Pages
SOCIAL MEDIA
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

48. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
9
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
Incentives
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
Giving rewards to deserving social
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
media influencers and advocates.
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

49. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
10
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
Monitoring
ONLINE PRESENCE
OTHER TIPS
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES FREE TOOLS USED BY PROFESSIONALS
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

50. SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

51. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
OTHER
ONLINE PRESENCE
OTHER EFFECTIVE TIPS
EFFECTIVE
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
TIPS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

52. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST OBJECTIVES
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS • Use “Pages” rather than Groups
CASE STUDIES
• Encourage photo tagging
ONLINE PRESENCE
OTHER EFFECTIVE TIPS • Facebook causes for non-profits
LONG TERM GOAL
• Encourage “LIKE” and Comments”
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
• Facebook ads are highly targeted
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
• Barter with app developers
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

53. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES • Place LIVE tweet stream at homepage
ONLINE PRESENCE • re-tweet and facebook badges
OTHER EFFECTIVE TIPS on each posts
LONG TERM GOAL
• Encourage Commenting via
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS Disqus.com
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
• Look for Celebrity Advocates
RAFI – Eduardo Aboitiz Development Studies Center
• Start Small
FOR MORE INQUIRIES:
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MOBILE +63 933 519 0220

54. Long Term Goal
• Build a community that can be your
platform
- Will they repeat your message?
- Will they mention you?
SOCIAL MEDIA MARKETING STRATEGIES • Track your engagement, impact, clout
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS and influence daily.
Delivered on September 9, 2011
Young Minds Academy (Season 5)
• Track your engagement, impact, clout
RAFI – Eduardo Aboitiz Development Studies Center
and influence daily.
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
Social Media Marketing Strategies for Social Development Projects
MOBILE +63 933 519 0220 @rubenlicera

55. SEMINAR OBJECTIVES
OBJECTIVES
THEDEFINITIONS
SEO SPECIALIST
SOCIAL MEDIA
HOUSE RULES
NEW REVOLUTION
SOCIAL MOVERS
CASE STUDIES
“Social media is
ONLINE PRESENCE
OTHER EFFECTIVE TIPS
just a buzzword
LONG TERM GOAL
SOCIAL MEDIA MARKETING STRATEGIES
until you come up
with a plan.”
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
~unknown
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220

56. Social Media
Marketing Strategies
FOR SOCIAL DEVELOPMENT PROGRAMS & PROJECTS
Delivered on September 9, 2011
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
SOCIAL MEDIA MARKETING STRATEGIES
FOR SOCIAL DEVELOPMENT PROGRAMS
& PROJECTS
Delivered on September 9, 2011 RESOURCE SPEAKER
Young Minds Academy (Season 5)
RAFI – Eduardo Aboitiz Development Studies Center
RUBEN B. LICERA, JR.
Certified Internet Marketing Expert
ruben@rlcomm.org
www.twitter.com/rubenlicera
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220