More than just hiring a Chief Digital Officer, the digital business transformation requires a concerted strategy. These seven rules provide a guide post to begin the process of disrupting digital business

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Seven Design Rules for
Digital Transformation and
Digital Business
June 30th, 2014!
R “Ray” Wang (@rwang0)!
Principal Analyst & Chairman!
More than a Chief Digital Officer, we need Digital CXO’s!
#CDO @rwang0 www.ConstellationR.com

2. ©
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2014
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2
7 Design Rules For Digital Transformation

3. ©
2010
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©
2010
-­‐
2014
Constella0on
Research,
Inc.
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rights
reserved.
Rule
1:
Digital
disrup0on
is
more
than
just
a
technology
shiG.
It’s
about
transforming
business
models
and
how
we
engage.
3
#CDO @rwang0 www.ConstellationR.com

4. ©
2010
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2014
Constella0on
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4
©
2010
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2014
Constella0on
Research,
Inc.
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rights
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Rule
2:
We
move
from
selling
products
and
services
to
keeping
brand
promises.
4
#CDO @rwang0 www.ConstellationR.com

5. ©
2010
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5
©
2010
-­‐
2014
Constella0on
Research,
Inc.
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rights
reserved.
Rule
3:
We
serve
5
genera0ons
of
customers
&
workers,
by
digital
proficiency,
not
by
age
Digital
Na0ves,
Digital
Immigrants,
Digital
Voyeurs,
Digital
Hold
Outs,
Digitally
Disengaged
5
#CDO @rwang0 www.ConstellationR.com

6. ©
2010
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2014
Constella0on
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6
©
2010
-­‐
2014
Constella0on
Research,
Inc.
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rights
reserved.
Rule
4:
Data
is
the
founda0on
of
digital
business.
Every
touch
point,
every
click,
every
digital
exhaust
is
relevant
insight.
6
#CDO @rwang0 www.ConstellationR.com

7. ©
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2014
Constella0on
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7
©
2010
-­‐
2014
Constella0on
Research,
Inc.
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rights
reserved.
Rule
5:
If
20
%
of
your
revenue
is
not
an
insight
stream
by
2020,
you
won’t
have
a
digital
biz
model
7
#CDO @rwang0 www.ConstellationR.com

8. ©
2010
-­‐
2014
Constella0on
Research,
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rights
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8
©
2010
-­‐
2014
Constella0on
Research,
Inc.
All
rights
reserved.
Rule
6:
You
need
more
than
a
Chief
Digital
Officer
to
infuse
digital
into
your
organiza0on.
You
need
a
broad
bench
of
Digital
CXO’s
8
#CDO @rwang0 www.ConstellationR.com

9. ©
2010
-­‐
2014
Constella0on
Research,
Inc.
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rights
reserved.
9
©
2010
-­‐
2014
Constella0on
Research,
Inc.
All
rights
reserved.
Rule
7:
We
must
invest
in
digital
ar0sans
Authen0c
|Relevant
|Transparent|
Intelligent
Speedy
|
Ar0s0c
|Non-­‐conformist
9
#CDO @rwang0 www.ConstellationR.com

10. ©
2010
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2014
Constella0on
Research,
Inc.
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rights
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10
©
2010
-­‐
2014
Constella0on
Research,
Inc.
All
rights
reserved.
For
more
informa0on,
visit
www.Constella0onR.com
10
#CDO @rwang0 www.ConstellationR.com

11. ©
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2014
Constella0on
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11
Thank you
R “Ray” Wang
650.918.6619
R@ConstellationR.com
Twitter: @rwang0
http://blog.softwareinsider.org
www.ConstellationR.com

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2010
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2014
Constella0on
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2014
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