Search engine optimisation basics for your WordPress website, by Richard Carter of Peacock Carter, Newcastle website design agency who have been working with WordPress for over 10 years.

1. 5 SEO basics
for WordPress websites
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2. What is SEO?
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3. Search engine optimisation
(SEO) is the process of
improving and monitoring
your website to improve its
rankings in search engines.

4. 1. Explain what you do,
and where
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5. Maximise your website’s
homepage
1. Company name
2. Your primary services/products
3. Locations you serve

7. 2. Do your contact
details match Google
My Business listings?
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8. Help confirm your map listings
1. Company name
2. Address
3. Telephone number
Free – google.com/business

11. 3. Does each page
have a unique title?
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12. A good page title
1. Is unique in your website
2. Contains your business name
3. Is relevant to content in the
page

16. 4. Have you used
structured data?
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17. Structured data
A way of giving search engines
more information about your
website

18. Site hierarchy
Breadcrumbs with appropriate
markup help search engines
understand site structure.

21. Knowledge Graph
Feeds Google’s Knowledge Graph
box for branded (ie, company
name) searches

23. How?
Much can be done with the
Yoast SEO plugin (free!)

24. 5. Register with
Webmaster Tools
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25. Webmaster Tools
- Help search engines find content
- Verify your website
- Submit sitemap
- Receive error warnings
Free! - search.google.com
bing.com/toolbox/webmaster

26. 6. Bonus! Use HTTPS
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27. HTTPS
- Secures connection between
server and visitors
Free*! – letsencrypt.org
* Depends on your hosting
company.

29. Learned something?
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