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WHERE’S THE VALUE NOW?<br />Richard D. Titus CEO, AND<br />March 2010<br />
  1. Introduction<br />Philosophy<br /><ul><li> Past experience, future focus
 Powerful brands
 Sustained Investment
 International Presence
 Digital Future</li></ul>&AND<br />&AND<br />
 Croatia<br /> #1 Jobs board<br /> Slovakia<br /> #1 Jobs board<br /> Croatia<br /> #2 Motors site<br /> Slovakia<br /> #2...
Our brands: <br />Scale<br />Growth<br />Our mission: <br />“To deliver valuable information and services which provide ut...
Six iphone apps with over 300,000 downloads since launch<br />&AND<br />
  2. Content<br />CONTENT – THE OLD SCARCITY<br />&AND<br />
PRODUCTION, DISTRIBUTION, RETAIL<br />&AND<br />
A vast collaborative copying machine!<br />THE INTERNET<br />&AND<br />
DYSFUNCTIONALLY ABUNDANT?<br />&AND<br />&AND<br />
1”<br />3”<br />10”<br />THE OLD PARADIGM – 1”, 3”, 10”<br />&AND<br />
Fixed<br />Mobile<br />Characteristics:<br />Shared<br />Big<br />Immersive<br />Always connected<br />Furniture<br />push...
Fixed<br />Mobile<br />DEVICE DIASPORA<br />&AND<br />
MULTI-PLATFORM TODAY AND TOMORROW<br />&AND<br />
10’<br />3’<br />  Hardware/OS commoditize<br />1’<br />THE CLOUD<br />&AND<br />
10’<br />3’<br />  Hardware/OS commoditize<br />XML          Widgets     ATOM<br />RSS             SOAP          AJAX<br /...
IF TECHNOLOGY STANDARDS ARE OPEN AND UBIQUITOUS, WHERE IS THE VALUE ?<br />&AND<br />
  3.  Data<br />Details registered with:<br />Interactions:Purchased holiday<br />Uploaded CV<br />Entered competition<br ...
The ability to connect, mash up and mix-up this data to create new, rich, bespoke and highly relevant experiences
Across different platforms, networks and services.
Knowledge about and for the benefit of ALL of our customers</li></ul>DATA IS THE ASSET<br />&AND<br />
All your data lives in a cloud<br />Digital Data<br />&AND<br />
SO WHAT ARE WE DOING ABOUT THIS?<br />&AND<br />
ALL YOUR DATA LIVES IN A CLOUD<br />SINGLE CUSTOMER VIEW<br />&AND<br />
  4.  So…where’s the value now?<br />&AND<br />
WHAT’S REALLY SCARCE?<br />&AND<br />
Passive active line is becoming blurry<br />Multi-purpose devices blur the lines between different media<br />On-demand vs...
Source: The Nielsen Company, 2009<br />CONSUMPTIVE BEHAVIOURS MUTATE SOCIAL MEDIA<br />&AND<br />
Jobsite on twitter<br />&AND<br />
BUT STILL COMES DOWN TO THREE WAYS OF MAKING MONEY…<br />&AND<br />
CHALLENGES FOR PAID CONTENT <br />&AND<br />
“News is what somebody somewhere wants to suppress;  <br />all the rest is advertising.”<br />- Lord Northcliffe<br />HIST...
Two sided market of consumers and advertisers<br />Both critical to success – though relationship is not linear<br />Relat...
CHALLENGES FOR ONLINE ADVERTISING #1–THE PREMIUM / REMNANT CLIFF <br />&AND<br />
THE			            NETWORK <br />&AND<br />
CHALLENGES FOR ONLINE ADVERTISING #2–SCALE<br />&AND<br />
CHALLENGES FOR ONLINE ADVERTISING #3–COOKIE INTEGRITY<br />&AND<br />
CHALLENGES FOR ONLINE ADVERTISING #4–BEHAVIOURAL TARGETING<br />&AND<br />
Solutions – open technology standards<br />&AND<br />&AND<br />&AND<br />
SOLUTIONS – THE CONSUMER JOURNEY<br />ISA ad <br />Reminder  to complete application<br />ISA ad <br />Call to action<br /...
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Guardian Media Conference

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Guardian Media Conference

  1. 1. WHERE’S THE VALUE NOW?<br />Richard D. Titus CEO, AND<br />March 2010<br />
  2. 2. 1. Introduction<br />Philosophy<br /><ul><li> Past experience, future focus
  3. 3. Powerful brands
  4. 4. Sustained Investment
  5. 5. International Presence
  6. 6. Digital Future</li></ul>&AND<br />&AND<br />
  7. 7. Croatia<br /> #1 Jobs board<br /> Slovakia<br /> #1 Jobs board<br /> Croatia<br /> #2 Motors site<br /> Slovakia<br /> #2 Motors site<br /> Hungary<br /> #1 Motors site <br /> Croatia<br /> #1/2 Property site <br /> Hungary<br /> #4 Jobs board<br /> Serbia<br /> #1 Jobs board<br /> Hungary<br /> #2/3 Property site<br /> Serbia<br /> #1/2 Motors site<br />Bosnia & Herz<br /> #1 Jobs board<br />Growing international presence<br />&AND<br />
  8. 8. Our brands: <br />Scale<br />Growth<br />Our mission: <br />“To deliver valuable information and services which provide utility and delight to our users and value to our customers.”<br />AND: DMGT’s PUREPLAY DIGITAL DIVISION<br />&AND<br />
  9. 9. Six iphone apps with over 300,000 downloads since launch<br />&AND<br />
  10. 10. 2. Content<br />CONTENT – THE OLD SCARCITY<br />&AND<br />
  11. 11. PRODUCTION, DISTRIBUTION, RETAIL<br />&AND<br />
  12. 12. A vast collaborative copying machine!<br />THE INTERNET<br />&AND<br />
  13. 13. DYSFUNCTIONALLY ABUNDANT?<br />&AND<br />&AND<br />
  14. 14. 1”<br />3”<br />10”<br />THE OLD PARADIGM – 1”, 3”, 10”<br />&AND<br />
  15. 15. Fixed<br />Mobile<br />Characteristics:<br />Shared<br />Big<br />Immersive<br />Always connected<br />Furniture<br />push/pull<br />Characteristics:<br />Personal (rarely shared)<br />Smaller/component<br />Incremental<br />customized <br />Intermittent connectivity<br />Social (w/other<br />devices)<br />pull/push<br />THE NEW EXPERIENCE PARADIGM<br />&AND<br />
  16. 16. Fixed<br />Mobile<br />DEVICE DIASPORA<br />&AND<br />
  17. 17. MULTI-PLATFORM TODAY AND TOMORROW<br />&AND<br />
  18. 18. 10’<br />3’<br /> Hardware/OS commoditize<br />1’<br />THE CLOUD<br />&AND<br />
  19. 19. 10’<br />3’<br /> Hardware/OS commoditize<br />XML Widgets ATOM<br />RSS SOAP AJAX<br />XHTML<br />1’<br />OPEN STANDARDS – LOW COST/EASY ACCESS<br />&AND<br />
  20. 20. IF TECHNOLOGY STANDARDS ARE OPEN AND UBIQUITOUS, WHERE IS THE VALUE ?<br />&AND<br />
  21. 21. 3. Data<br />Details registered with:<br />Interactions:Purchased holiday<br />Uploaded CV<br />Entered competition<br />The information about an asset, call it metadata, user data, or just DATA is more valuable that the digital copy of the relevant Asset (the “CONTENT”.)<br />Sites visited:<br /><ul><li>Data about behavior (commerce, comments, community, consumption)
  22. 22. The ability to connect, mash up and mix-up this data to create new, rich, bespoke and highly relevant experiences
  23. 23. Across different platforms, networks and services.
  24. 24. Knowledge about and for the benefit of ALL of our customers</li></ul>DATA IS THE ASSET<br />&AND<br />
  25. 25. All your data lives in a cloud<br />Digital Data<br />&AND<br />
  26. 26. SO WHAT ARE WE DOING ABOUT THIS?<br />&AND<br />
  27. 27. ALL YOUR DATA LIVES IN A CLOUD<br />SINGLE CUSTOMER VIEW<br />&AND<br />
  28. 28. 4. So…where’s the value now?<br />&AND<br />
  29. 29. WHAT’S REALLY SCARCE?<br />&AND<br />
  30. 30. Passive active line is becoming blurry<br />Multi-purpose devices blur the lines between different media<br />On-demand vs live barriers disappear for most content<br />Time shifting vs place shifting<br />CONSUMPTIVE BEHAVIOURS MUTATE DIGITAL MEDIA<br />&AND<br />
  31. 31. Source: The Nielsen Company, 2009<br />CONSUMPTIVE BEHAVIOURS MUTATE SOCIAL MEDIA<br />&AND<br />
  32. 32. Jobsite on twitter<br />&AND<br />
  33. 33. BUT STILL COMES DOWN TO THREE WAYS OF MAKING MONEY…<br />&AND<br />
  34. 34. CHALLENGES FOR PAID CONTENT <br />&AND<br />
  35. 35. “News is what somebody somewhere wants to suppress; <br />all the rest is advertising.”<br />- Lord Northcliffe<br />HISTORY REPEATS ITSELF<br />&AND<br />
  36. 36. Two sided market of consumers and advertisers<br />Both critical to success – though relationship is not linear<br />Relative Market Size by Revenue Type<br />ROUTES TO MONETISATION<br />&AND<br />
  37. 37. CHALLENGES FOR ONLINE ADVERTISING #1–THE PREMIUM / REMNANT CLIFF <br />&AND<br />
  38. 38. THE NETWORK <br />&AND<br />
  39. 39. CHALLENGES FOR ONLINE ADVERTISING #2–SCALE<br />&AND<br />
  40. 40. CHALLENGES FOR ONLINE ADVERTISING #3–COOKIE INTEGRITY<br />&AND<br />
  41. 41. CHALLENGES FOR ONLINE ADVERTISING #4–BEHAVIOURAL TARGETING<br />&AND<br />
  42. 42. Solutions – open technology standards<br />&AND<br />&AND<br />&AND<br />
  43. 43. SOLUTIONS – THE CONSUMER JOURNEY<br />ISA ad <br />Reminder to complete application<br />ISA ad <br />Call to action<br />&AND<br />ISA ad Reinforce brand<br />ISA ad<br />Brand<br />
  44. 44. CHALLENGES FOR ONLINE ADVERTISING #5– MEASUREMENT: WHAT DEFINES SUCCESS?<br />&AND<br />
  45. 45. 5. Where are we finding value?<br />INSERT SCREEN GRAB OF LOCAL ADVERTISER ON LOCALPEOPLE<br />UNIQUE CONTENT THAT CREATES UNIQUE INVENTORY<br />&AND<br />&AND<br />
  46. 46. Moved in last year<br />2,666k<br />615k<br />1,048k<br />405k<br />Foreign holiday<br />Changed job<br />1,463k<br />2,571k<br />13,214k<br />THROUGH APPLYING VISITOR INSIGHTS GATHERED ACROSS ALL OF OUR SITES<br />&AND<br />
  47. 47. <ul><li>Total reach of 40% of UK population through in house brands
  48. 48. Leading sites in national news, local news, social media, jobs, property, motors
  49. 49. Leverage relationships to deliver scale on a network sale
  50. 50. Ability to behavioural target between sites- track and target hard to reach consumers
  51. 51. Deliver reach inaccessible to other classified sites</li></ul>THROUGH SCALE WE CAN SERVE OUR ADVERTISERS NEEDS MORE COMPLETELY<br />&AND<br />
  52. 52. NOT JUST IN THE CONTENT BUT IN THE FILTER<br />&AND<br />
  53. 53. 6. Summary<br />As Content and Distribution commoditize, we need to find new sources of scarcity and defensible advantage. <br />We also need to listen to our customers, give them what they want, expect and need and delight them as we do this.<br />&AND<br />
  54. 54. Thank you<br />Richard D. Titus<br /> twitter – @richardtitus<br />&AND<br />
  • thomasfred

    Nov. 4, 2011

A presentation I gave at the Guardian media conference

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