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Richard D. Titus Controller, Future Media, Audio and Music & Mobile
The Old paradigm – 1’ 3’ 10’ 1’ 3’ 10’
Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture  Characteristics: Personal (rarely shared), Smaller/component Incremental customized  Intermittent connectivity Social (connects with other devices)
Kinds of digital devices Fixed Mobile
Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that  w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." -  William Gibson Connectivity
1’ Cloud Computing 3’ 10’
Cloud Computing
Digitial Data All your data lives in a cloud
IP Everywhere By 2016 80% + media content will be delivered digitally
Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML
If technology standards are open free & ubiquitous, what has value? ,[object Object],[object Object],[object Object],Now What?
With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences
Events Events become the only TRUE premium content!
Consumptive Behaviors Mutate ,[object Object],[object Object],[object Object],Digital Media
Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media
Mobile iPlayer
Devices
TV Web & Mobile
Page Views: Mobile browser and Mobile iPlayer
Is time forcing information's commoditization? ,[object Object],[object Object],[object Object],Time
Context ,[object Object],[object Object],[object Object],[object Object],[object Object],Space
There are only 3 ways to monetize content & services  Subscriptions Transactions Sponsorship Revenue
Schemas to monetize mobile are primitive Current:  Premium SMS   New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization
Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation”  - The resorts of the future will advertise they DON”T have broadband The Future

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The Mobile Future - RSA

  • 1. Richard D. Titus Controller, Future Media, Audio and Music & Mobile
  • 2. The Old paradigm – 1’ 3’ 10’ 1’ 3’ 10’
  • 3. Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)
  • 4. Kinds of digital devices Fixed Mobile
  • 5. Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity
  • 6. 1’ Cloud Computing 3’ 10’
  • 8. Digitial Data All your data lives in a cloud
  • 9. IP Everywhere By 2016 80% + media content will be delivered digitally
  • 10. Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML
  • 11.
  • 12. With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences
  • 13. Events Events become the only TRUE premium content!
  • 14.
  • 15. Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media
  • 18. TV Web & Mobile
  • 19. Page Views: Mobile browser and Mobile iPlayer
  • 20.
  • 21.
  • 22. There are only 3 ways to monetize content & services Subscriptions Transactions Sponsorship Revenue
  • 23. Schemas to monetize mobile are primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization
  • 24. Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future

Notes de l'éditeur

  1. Mobile Future