Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011. I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.

1. November 20, 2011

2. Changing the World
Through Enterprise
Ryan Allis, CEO November 20, 2011

3. What I’ll Talk About Today
1. The iContact Story
2. Creating a Corporate Social Responsibility
Program
3. Human Key Performance Indicators (KPIs)
4. The Opportunity our Generation Has to End
Extreme Poverty
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4. The iContact
Story

5. The Team
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6. The Team

7. The Team
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8. 14

9. 19 The Team

10. 43 The Team

11. 83

12. 165

13. 210

17. Upcoming Work
Redesigned Features section/pages
iContact October Release – Product Promotion

18. Business Background
• Age: 27
• Position: CEO of iContact Corp.
• Size: 280 Employees
• Annual Sales: $50 million
• Capital Raised: $55 million
• Customers: 71,000
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19. CSR at iContact

20. “There is one and only one social responsibility of business–to use it
resources and engage in activities designed to increase its profits”
– Milton Friedman, 1970
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21. The Purpose of Business
We believe the purpose of
business is not to create
shareholder value  this is the
result of business but not the
purpose.
The purpose of business is to
create value for
customers, employees, and the
community.
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22. Different Types of Social Enterprises
1. Non-profits that have an earned income
stream and utilize business principles
2. For-profits that have social responsibility
integrated into their mission
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23. What is a B Corp?
B Corporations are a new type of
corporation that use the power of
business to create public benefit.
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25. Tracking a Triple Bottom Line
1. Financial Bottom Line (Profits)
2. Social Bottom Line (People)
3. Environmental Bottom Line (Planet)
A triple bottom line company is a
company that measures and reports on
its financial results, social results, and
environmental results.
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26. Social/Environmental Metrics We Track
• Electricity Use
• Water Use
• Carbon Emissions
• Volunteer Hours
• Product Contributions
Every year we publish a Corporate Responsibility Report that
reports on all three bottom lines.
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27. Metrics We Track
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28. Metrics We Track
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31. The Creation of iContact’s CSR Program
Jan 2010
Created a formal CSR program called 4-1s
Launched VolunteerForce
April 2010
Hired a full-time CSR Manager
June 2010
Became a B Corporation
February 2011
Published our first CSR Report
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32. Why We Invest in Responsibility
The Why Behind CSR at iContact
1. Because it’s the right thing to do.
2. Because it’s part of the purpose of our company.
“The purpose of iContact is not to make profits nor revenue. It is to create
good jobs, give back to our community, and help organizations market
more effectively. If we do these things right, the profits will follow.” – The
Purpose of iContact
3. Because we get positive attention that attracts customers
and new team members.
4. Because it actually saves us money.
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33. Nourish &
Humanity Fund

41. The Opportunity Our
Generation Has

42. Key Global Challenges
Key Global Challenges
1. Extreme poverty
• Extreme hunger
• Water sanitation and distribution
• Lack of access to childhood education
• Infant mortality, malaria, measles, TB, diarrhea, HIV/AIDS
2. Human rights violations and sex trafficking
3. Climate change causing increasing temperatures
4. Nuclear proliferation
5. Lack of transparent leadership in Syria, Iran, Zimbabwe, N. Korea, Somalia
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43. Some of the Craziness of the 20th Century
• King Leopold in the Congo
• World War I
• The Great Depression
• The Stalin Purges
• World War II & The Holocaust
• Korean War
• Mao’s Great Leap Forward
• The Cold War & Cuban Missile Crisis
• Vietnam War
• Pol Pot’s Khmer Rouge Genocide
• Yugoslavian Wars
• The Gulf War
• Rwandan Genocide
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44. The Key Human KPIs
1. Life Expectancy
2. Per Capita Income
3. Infant Mortality
4. % Living Under $1.25 Per Day
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45. Things Are Getting MUCH Better
1970 2010
Life Expectancy 59.3 years 69.4 years
Per Capita Income $781 $9216
Infant Mortality 95 per 1000 41 per 1000
% Under $1.25/Day 47% 19%
An amazing 40 years of human history
Sources: World Bank Development Indicators
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46. Average Human Life Expectancy 1960-2009
Improved 30% in last 45 years

47. Global Per Capita Income Over the Last 2000 Years
Per Capita Income, 0 AD – 1995 AD
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
0 1000 1500 1820 1995

48. Global Per Capita Income
Up 15x in last 40 years

49. Infant Mortality is Decreasing…
Reduced by 60% in last 45 years
Source: http://www.gatesfoundation.org/annual-letter/

50. Global Per Capita Income Over the Last 2000 Years
Per Capita Income, 0 AD – 1995 AD
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
0 1000 1500 1820 1995

51. Global Per Capita Income
Up 15x in last 40 years

52. % Living Under $1.25/Day
Down 55% Since 1980

58. The Human Report Card
1970 2010 Grade on
Progress
Life
59.3 69.4 A
Expectancy
Per Capita
$781 $9216 A
Income
Infant
95 per 1000 41 per 1000 A
Mortality
% Under
47% 19% B
$1.25/Day
Co2 Emissions 15 tonnes 31 tonnes F
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59. Carbon Emissions

60. Temperature Anomalies on Land

61. Solar Power Price Parity is Coming…
Current Price Per Kwh
Solar $1.00
Nuclear $0.10
Coal $0.08
Natural Gas $0.06

62. What’s Different With Gen Y
1. We have a generation that cares and is aware of
social issues
2. We have a generation that is connected through
technology like never before
3. We have a global citizenry that is able to hold
their leaders accountable via their mobile phones
and create enough momentum to topple bad
dictators
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63. Internet Users Worldwide
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64. Mobile Phone Subscriptions Per 100 People
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65. The Key Challenge Of Our Generation Is
• To make poverty history, sustainably
• To create a sustainable world in which every human
being has access to basic human needs of food,
water, shelter, basic medicine, and education
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66. Let’s Work Together…
I’d Like to Work With You Over the Next 50 Years to Create a
World in Which…
1. There is no killing of humans on a mass scale through warfare
or genocide
2. All humans have access to the basic human needs of clean
water, nutritious food, shelter, and primary education
3. We end preventable diseases like malaria, TB, and measles
4. We are environmentally sustainable
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67. Is This Possible?
Can we actually provide accessible clean
water, food, shelter, and primary education to every human in
our lifetimes?
YES
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68. But People Laugh At Me
“But older people laugh at me.”
“Experienced” people laughed at Edison when he said he had
a device that recorded sound
“Experienced” people laughed at Marconi when he claimed
had a device that wirelessly transmitted sound
“Experienced” people laughed at Yunus when he said he
could lend to poor women with no assets
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69. But how?
It Takes Leaders Who Care…
1. Many of the future leaders of our generation are in this room
right now. You are one of them. We can achieve anything we
set our minds to.
2. We do it through a combination of entrepreneurship, social
entrepreneurship, and government,
3. We do it through investments in education, infrastructure,
technology, leadership, and sustainable energy.
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70. The Lessons I’ve Learned
The Lessons I’ve Learned
1. If we are not achieving something, it is because we have not
put our minds to it.
2. We have great challenges facing our generation, but even
greater opportunities.
3. You must surround yourself only with positive people and
great mentors.
4. Thoughts become things. Write down and frame your goals.
5. It takes at least five years from when you start to make it, so
start taking action today.
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71. The Lessons I’ve Learned
The Lessons I’ve Learned
6. Don’t be afraid of failure or of making mistakes. Things will go
wrong.
7. Don’t take yourself too seriously.
8. Live life to its fullest. Be passionate. Do what makes you
happy.
9. Money means nothing if you don’t have
friendships, health, and love.
10. Our generation can, and must address the major inequities of
opportunity in the world.
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72. The Future for Me
Be part of creating a sustainable world without
poverty through:
• Entrepreneurship
• Investing in Frontier Markets
• Public Service
• Writing
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73. For More Information
For more information you can visit…
• My Blog: www.ryanallis.com
• iContact: www.icontact.com
• Humanity Fund: www.humanityfund.com
• Nourish: www.nourishinternational.org
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74. How to Connect
I’m happy to help however I can. You can reach me via:
ryanallis@icontact.com
Or friend me on Facebook. I’m the Ryan Allis at UNC.
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75. Let’s Work Together
Let’s work together as entrepreneurs, social entrepreneurs, and
leaders for the next five decades to:
1. End extreme poverty in our lifetime
2. Provide accessible clean water, food, shelter, and primary
education to every human
3. End genocide, warfare, starvation, and preventable
disease.
Our generation has an immense opportunity if we set our minds to it.
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