My slide deck from my guest lecture on Mobile Marketing at UW in April of 2010.

1. Mobile Marketing / April 2010
by Ryan Peterson

2. About Me
Seattle + Bellevue
Biz Dev / Marketing / Mobile Strategy @ Übermind
Gadget-obsessed
Apple Fanboy, Does Not Hate Microsoft
Celebrates Simple HTML Edits = Techie, Not Technical

3. Who Are You?
Company?
Projects?
Mobile?

4. U.S. Mobile Overview
234M age +13 are mobile subscribers
45.4M own smartphones (21% increase from Nov. 09)
RIM: 42.1% (1.3)
Apple: 25.4% (-.01)
MSFT: 15.1% (-4.0)
Google: 9.0% (5.2)
Palm: 5.4% (-1.8)
Courtesy of ComScore

5. What Are We Doing?
Sent Text Message: 64.0% (1.9)
Used Browser: 29.4% (2.4)
Used Downloaded Apps: 27.5% (1.8)
Played Games: 21.9% (0.5)
Accessed Social Networking Site / Blog: 18.0% (2.9)
Listened to Music: 13.1% (1.3)
Courtesy of ComScore

6. Web traffic from mobile
devices accounts for...
< 1.0%
...of total global web traffic.
Courtesy of Quantcast

7. So, why all the fuss?

9. The best...
(camera, book, bank, news, etc.)
...is the one that’s with you.

10. The “with you” factor of our
smartphones makes sacrificing
screen size, speed, etc....
Well, less of a sacrifice.

11. Mobile Is...
Always With You
Always Mostly Connected
All About Powerful “User Experience”
Desktop – all about powerful “search”
Engaging (Location-based, Accelerometer, etc.)
New Ad Opportunities & Interaction Models
Desktop – we’re proficient at filtering web ads

12. Which Platforms Matter?
Courtesy of Appcelerator

13. iPhone
Over 85M Units Sold (iPhone & iPod touch)
iPhone: 50M Units
Courtesy of Inkscape

14. Android
Shipping 60,000 Units / Day
Droid Sales @ 74 Days: 1.05M
First Generation iPhone @74 Days: 1M
Multiple Carriers
Open Platform
Unique Multitasking Capabilities

15. iPad
First 24 Hours: 1M Apps
Downloaded
Today: Over 3.5M Apps
Downloaded
450,000 iPads Sold
600,000 iBooks Sold

16. Sticky Apps Are...
1. Delightful 5. Optimized
2. Innovative 6. Connected
3. Designed 7. Localized
4. Integrated

17. Demo
( apologies if you’re viewing this deck online )

18. Questions?
( you can email me – really )

19. Thanks!
Twitter: @ryanapeterson
LinkedIn: linkedin.com/in/ryanapeterson
Email: rpeterson@ubermind.com