Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.

1. 1
Content
marketing
is sold
wrong.

2. We’re told to shout as loud as we can…
2

3. 3
and a captive audience will
be anxiously awaiting our
every word.

4. Then we sit back and
relax, while the money
rolls in.
4

5. Except what we re reaallllyy fifinndd iiss nnoo oonnee waannttss ttoo lliisstteenn..
5

6. 6 In practice, content marketing is hard work.

7. 7
You must have a strategy…

8. for telling your
story.
8

9. 9
So that Google can find
you and…

10. customers can find you.
10

11. 11
It’s the hard work of
telling your story
over and over that
captures customers
attention.

12. Only then will
you win at
content
marketing.
12

13. I am Ryan Hanley
• Vice President of Digital Marketing
– TrustedChoice.com
– AgencyNation.com
!
• President - Hanley Media Lab
– www.RyanHanley.com
!
• Producer - Content Warfare Podcast
– www.ContentWarfarePodcast.com