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Can an agency
be agile?
ryan.lejbak@zu.com
@ryanlejbak
The Pitch
Interactive Agency


Technology                              Design




 Software
                                   Ad Agency
Development
Why Agile?
Client




Fixed
Yesterday
Predictability
Agency




   Steady cash
   Flexible timeline
   Plan as we go
Client             Agency




Fixed                          Steady cash
Yesterday         QUALITY      Flexible timeline
Predictability                 Plan as we go
Waterfall
Waterfall




Discovery   Planning   Design      Development   Changes
                                                             Launch
                                                 Re-plan
                                                 Re-design
Cost of changes vs time
   100
                                                                         Waterfall
    83


    67


Cost50

    33
                                                                                    Agile
    17


     0
                  Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 Untitled 7

                                    Time
RFP   Discovery   Launch
Agile




Discovery & Analysis   Feature   Feature   Feature        Launch
Planning & Roadmap                                   Measure & Improve
Happy Clients
Agile
Agile




        Flickr: mquest
Agile
 Stories
Agile
 Sprint
Agile
 Progress
 Demo
Agile
 Backlog
Cost of changes vs time
   100
                                                                         Waterfall
    83


    67


Cost50

    33
                                                                                    Agile
    17


     0
                  Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 Untitled 7

                                    Time
Prepping
 Hiring
Prepping
 Cosultants
Challenges
 Inefficient people
Challenges
 Hiring
Challenges
 Designers
Challenges
 Strategy
Challenges
 Buy-in
Challenges
 Coaching
Challenges
DocShare
  Clients’ trust

iPad Reader
Results
Results
 20% less staff
 revenue stayed the same
 profit up
 margins up
Results
Success
 Management
Up in the air
 Floors make a difference
Up in the air
 Seating plan
Up in the air
Facilitate sharing and growth
                                Legend

                                     Developer

                                     Designer

                                     Design Common
Up in the air
 Technology vs whiteboards
Up in the air
Up in the air
 Contractors
 Hiring
 AM vs PO
Up in the air
 Culture
Can an agency be agile?
 Yes
That’s all folks


    www.zu.com     ryan.lejbak@zu.com
  www.zulive.com   @ryanlejbak
contactus@zu.com
       @zutweets

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Can an Agency be Agile?