Marketo Forms 2.0 and A/B Email Testing

1. Silicon Valley User Group (SVMUG)
Forms 2.0! + A/B Testing
February 13, 2014
© 2012 Marketo, Inc. Marketo Proprietary and Confidential

2. Agenda
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Housekeeping & Announcements
Forms 2.0
Subject Line A/B Testing
Share Your Favorite New Technology
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

3. Housekeeping Items
• Community. Want to collaborate with other Marketo
users on a daily basis? Log into the community and see
what others are talking about. Start small and vote on
an idea you like!
• LinkedIn City Group Participation. Join the city LinkedIn
to network, view meeting presentations, request
meeting topics and more!
• Not receiving MUG invites? Fill out this form indicating
your city and you’ll be added to the list!
#SVMUG
Page 3
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

4. San Francisco
Moscone West
April 7-9, 2014
Register at summit.marketo.com
© 2012 Marketo, Inc. Marketo Proprietary and Confidential

5. Summit Deadlines!
• Early Bird Pricing Extended! Expires on
February 15th! Price of $895 (a $300 savings!).
• Submit a Revvie Award Today! Deadline
February 15th
• Interested in sponsoring? Email
summitsponsorship@marketo.com for more
info!
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

6. Upcoming Webinars
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Live Demo: Marketo Overview
Wednesday, February 19, 2014 - 11:00am PST
Live Online Demo | Register Now!
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Happily Ever After: Choosing the Right Marketing Automation Solution
Thursday, February 20, 2014 - 10:00am PST
Upcoming Webinar | Register Now!
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Live Demo: Marketo Edition Upgrade - Spark to Standard
Thursday, February 20, 2014 - 10:00am PST
Live Online Demo | Register Now!
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Live Demo: Marketo Financial Management
Tuesday, February 25, 2014 - 10:00am PST
Live Online Demo | Register Now!
#SVMUG
Page 6
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

7. Become a Marketo Certified Expert
Visit community.marketo.com/MarketoCertification for details
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

8. Tweet With Us!
#SVMUG
Page 8
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

9. Forms 2.0!
Adam New-Waterson (BloomReach)
Jason Seeba (BloomReach)
© 2012 Marketo, Inc. Marketo Proprietary and Confidential

10. What is Forms 2.0?
Forms 2.0 enables Marketers to easily create forms that
have a modern look and feel with content tailored to their
audience.
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

11. As seen on the community…
(thank Eric Hollebone at Summit!)
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

12. Design customization: Themes, buttons,
labels, and layout customization
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

13. Design customization: Themes, buttons,
labels, and layout customization
Page 13
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

14. Dynamic forms based on user input
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

15. Dynamic forms based on user input
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

16. Draft & Approve Forms!
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

17. Easy embed on non-Marketo LPs
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© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

18. Subject Line A/B Testing
© 2012 Marketo, Inc. Marketo Proprietary and Confidential

19. Subject Line A/B Testing
Page 19
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

20. Subject Line A/B Testing
Page 20
© 2012 Marketo, Inc.
Marketo Proprietary and Confidential

21. Share Your Favorite New Technology
© 2012 Marketo, Inc. Marketo Proprietary and Confidential

22. Thank you!
Questions, comments or suggestions for our next meeting,
please send to:
Ryan Vong – ryan@digital-pi.net
Jason Seeba – jason@bloomreach.com
Liz Courter – lcourter@marketo.com
© 2012 Marketo, Inc. Marketo Proprietary and Confidential