3. Traditional Way
AIA Insurance Agent
Customer
Paper work
preparation
Files
Classification
Customer
Classification
Big Bags
May cause dangers
while driving
Wasting Time & Energy
(4 both sides)
May harm the Brand image (the feel of
unprofessional, outdated…)
…
7. SEPTEMBER 2013 – HA NOI
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Melia,
Grand
Melia,
Sheraton
Melia,
Sheraton
Grand
Melia
Grand
Melia
SheratonGrand Grand
8. SEPTEMBER 2013 – HO CHI MINH
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InterInter
Inter
10. Building Concept
OPT.1
LESS IS MORE
One App
save More time
reach More customer
get More deals
More convenient
More controllable
…
More Success
Inspiration:
OPT.2
ALL IN ONE
Theme:
21. Details
1) Welcome Guests
Foyer Decoration
Based on the tone & style of the program. Foyer look should be: technical,
modern & ton sur ton with AIA image.
There are 3 main areas at Foyer:
1. Reception: PGs check guest’s invitation via Event Check-in App
2. Photo backdrop: for guests to take pictures
3. Technology Experiences: guests can experiences some useful & updated app
while waiting for the main program
*Note: Tea-break will be served during this time in buffet style
22. Details
1) Welcome Guests (cont.)
Event Check-in App
Each guests will have their own QR Code printed on their invitation. As PGs
scan the code, we’ll know guest’s information; who join the event and who
doesn’t…
PG Scan QR Code with
iPad or iPhone
26. Details
2) Opening – Matrix Dance
At first, Matrix Effect shown on Led Screen along with digital sound. Suddenly,
lights out, dancers in special designed uniform will come on stage & perform
Matrix Dance.
This is a complex combination between Human & Machine. It requires the
accuracy & perfection, so the dancer’s moves & film can match with each
other
At the end of the performance, theme icon will appear on Led Screen
27. Special Design Uniform will give dancers the
robot looks
Meaning: The matrix effect, digital sound, robot look, modern
move reflect: technology, updated, developed
28. Details
3) Opening Speech
At the end of the opening dance, MC
will appear and invite AIA
Representative to come on stage and
make the opening speech.
It’s about the meaning of the event,
the reason why they are there and
thank you all for joining the event…
29. Details
4) AIA BOD’s Speech
After the Opening Speech, a member of AIA BOD will be invited to come
on stage & make the speech. (Content of the speech: handled by AIA)
*Note: There’re 2 ways of presenting
1) PG will come on stage and hand
the microphone to the presenter
2) A Podium will be set up quickly
after the opening dance
30. Details
5) Launching Performance – iDance
At the end of AIA BOD’s Speech, lights dim. Dancers in black leather jumpsuit
will come on stage & perform iDance.
Content:
This is a modern dance performed by 4 Dancers. In the middle of the song, 4
Dancers will perform with 8 iPads (2 iPads/person). There’s eye-catching effect
shown on these iPads.
At the end of the performance, 4 Dancers will form the iPoS icon by placing
the iPads next to each other. And AIA Representative comes on stage and
touch on iPoS icon.
In the mean time, Led Screen split into 2 for dancers to come backstage. After
that, the 2 screens will be merged and the video clip about iPoS will be shown.
31. Led Screen at
the beginning
4 Dancers
appear
In the middle of the
song, they move
toward backstage
and get 8 iPadsThen, they’ll dancing with
iPads in their hands
32. At the end, 4 Dancers
will placed 8 iPads like
this & form iPoS Logo
33. Led Screen
split into 2
Dancers move to
behind the screens
The 2 merge into 1
iPoS icon appears and link
to the Video Clip
34.
35.
36. Details
6) iPoS Presentation
iPoS Presentation will be
conducted by AIA
representative after the
launching performance.
It’s all about its function, how it
works & how to work it
effectively.
The reason why AIA apply this
app will be proved at this stage.
There’s also live camera while
the presenter’s operating
37. Details
7) iPoS Experience
The audience will have 1 hour to experience
how iPoS work after the presentation.
8 iPads will be placed along 2 sides of the
ballroom for guests to experience.
Each iPad will be connected to an LCD
Screen. So, “1 touch, 10 experiences”
38. Details
8) Entertainment + Lucky Draw
Lucky Draw
Type: Jackpot
Data Source: QR Code scanned by PG
Prizes: 3 iPad
39. Details
8) Entertainment + Lucky Draw (cont.)
Entertainment
Artist Suggestion: HCM
MC Bình Minh
Singer Phương Vy Idol
40. Details
8) Entertainment + Lucky Draw (cont.)
Entertainment
Artist Suggestion: HN
MC Thành Trung
Singer Mỹ Dzung