Indonesia Mobile Messenger Apps 2014

•

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Chris Adinugroho

Indonesia mobile messenger apps in numbers

Données & analyses

40
average daily time spent on mobile apps by smartphone users
minutes

Average Time Daily
Source: Nielsen – Jakarta Post June 2014
23 minutes
Blackberry Messenger
6 minutes
Whatsapp
-na-
Facebook Messenger
5 minutes
Line
-na-
WeChat

Driving factors of
mobile messaging adoption
24%
32%
35%
43%
61%
16%
24%
23%
50%
69%
Staying In touch with Friends
Photo Sharing
Cost
Sticker
Group messaging
Top Reasons for Using Messaging App
Top Reasons that Influence Download
Source: Statista June 2014

Message Friends
Source: Statista 2014
6%
Google Hangouts
76%
Blackberry Messenger
61%
Whatsapp
35%
Facebook Messenger
35%
Line
10%
Yahoo Messenger
9%
Facebook Messenger
11%
WeChat

Message Family
Source: Statista 2014
5%
Google Hangouts
68%
Blackberry Messenger
51%
Whatsapp
23%
Facebook Messenger
25%
Line
53%
Yahoo Messenger
11%
Facebook Messenger
9%
WeChat

Message Co-Worker
Source: Statista 2014
6%
Google Hangouts
59%
Blackberry Messenger
48%
Whatsapp
19%
Facebook Messenger
24%
Line
11%
Yahoo Messenger
8%
Skype
9%
WeChat

Group Chat
Source: Statista 2014
4%
Google Hangouts
55%
Blackberry Messenger
40%
Whatsapp
15%
Facebook Messenger
13%
Line
3%
Yahoo Messenger
3%
Skype
0%
WeChat

Stickers & Emoticon
Source: Statista 2014
1%
Google Hangouts
49%
Blackberry Messenger
43%
Whatsapp
15%
Facebook Messenger
40%
Line
4%
Yahoo Messenger
3%
Skype
13%
WeChat

Game
Source: Statista 2014
0%
Google Hangouts
0%
Blackberry Messenger
0%
Whatsapp
0%
Facebook Messenger
28%
Line
0%
Yahoo Messenger
0%
Skype
1%
WeChat

Send Photos/Video
Source: Statista 2014
4%
Google Hangouts
70%
Blackberry Messenger
61%
Whatsapp
28%
Facebook Messenger
31%
Line
5%
Yahoo Messenger
9%
Skype
9%
WeChat

Most User Messenger App
Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014)
63 million
Blackberry Messenger
32 million
Whatsapp
29.9 million
Facebook Messenger
30 million
Line
24,7 million
WeChat

Compiled by Chris Adinugroho
THANK YOU
THANK

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Indonesia Mobile Messenger Apps 2014

1. Indonesia Mobile Messenger App 2014

2. MOBILE MESSENGER BEHAVIOUR

3. 40 average daily time spent on mobile apps by smartphone users minutes

4. Average Time Daily Source: Nielsen – Jakarta Post June 2014 23 minutes Blackberry Messenger 6 minutes Whatsapp -na- Facebook Messenger 5 minutes Line -na- WeChat

5. Driving factors of mobile messaging adoption 24% 32% 35% 43% 61% 16% 24% 23% 50% 69% Staying In touch with Friends Photo Sharing Cost Sticker Group messaging Top Reasons for Using Messaging App Top Reasons that Influence Download Source: Statista June 2014

6. PREFFERED MOBILE MESSENGER

7. Message Friends Source: Statista 2014 6% Google Hangouts 76% Blackberry Messenger 61% Whatsapp 35% Facebook Messenger 35% Line 10% Yahoo Messenger 9% Facebook Messenger 11% WeChat

8. Message Family Source: Statista 2014 5% Google Hangouts 68% Blackberry Messenger 51% Whatsapp 23% Facebook Messenger 25% Line 53% Yahoo Messenger 11% Facebook Messenger 9% WeChat

9. Message Co-Worker Source: Statista 2014 6% Google Hangouts 59% Blackberry Messenger 48% Whatsapp 19% Facebook Messenger 24% Line 11% Yahoo Messenger 8% Skype 9% WeChat

10. Group Chat Source: Statista 2014 4% Google Hangouts 55% Blackberry Messenger 40% Whatsapp 15% Facebook Messenger 13% Line 3% Yahoo Messenger 3% Skype 0% WeChat

11. Stickers & Emoticon Source: Statista 2014 1% Google Hangouts 49% Blackberry Messenger 43% Whatsapp 15% Facebook Messenger 40% Line 4% Yahoo Messenger 3% Skype 13% WeChat

12. Game Source: Statista 2014 0% Google Hangouts 0% Blackberry Messenger 0% Whatsapp 0% Facebook Messenger 28% Line 0% Yahoo Messenger 0% Skype 1% WeChat

13. Send Photos/Video Source: Statista 2014 4% Google Hangouts 70% Blackberry Messenger 61% Whatsapp 28% Facebook Messenger 31% Line 5% Yahoo Messenger 9% Skype 9% WeChat

14. Most User Messenger App Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat (April 2014) 63 million Blackberry Messenger 32 million Whatsapp 29.9 million Facebook Messenger 30 million Line 24,7 million WeChat

15. Compiled by Chris Adinugroho THANK YOU THANK