Byron Deeter, Partner at Bessemer Venture, shares his insights as a top SaaS investor on what it takes to build a successful - and sustainable - business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
15. TOP TIER $10M ARR COMPANY SHOULD GROW 300% YOY
Source: SEC fillings. BVP Cloud Index public companies. T = quarters 15
@ $10mm ARR
@ $100mm ARR
@ $300mm ARR
% YoY
Growth
300%
100%
30%
(Starting From Four Quarters Prior to IPO)
Public Cloud Company YoY Growth Best-In-Class Growth
16. FASTER GROWTH IS REWARDED – 10% GROWTH = +1.0X
IN REVENUE MULTIPLE
Appfolio, Inc.
Atlassian Corporation
Bazaarvoice
Benefitfocus
BroadSoft
Castlight Health
Constant Contact
Cornerstone OnDemand
Cvent
Demandware
HubSpot
Instructure
Intralinks
Jive Software Lifelock
LinkedIn
LivePerson
LogMein
Marin Software
Medidata Solutions
Mindbody, Inc
Mobileiron
NetSuite
New Relic
Proofpoint
Qualys
RealPage
Salesforce
ServiceNow
Shopify
Textura
The Ultimate Software Group
Veeva
Wix
Workday
Xactly
Xero
Zendesk
-1.0x
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
6.0x
7.0x
8.0x
9.0x
10.0x
45 Public Cloud Companies
+10% growth results in +1.0x Rev Mult
10% 20% 30% 40% 50% 60%
y = 10.181x + 1.1297
R2 = 0.36068
’15-’16 Revenue Growth
2016RevenueMultiple
Source: 45 companies in BVP Cloud Index. CapIQ www.bvp.com/cloud 16
20. 20
$10 $15 $23
$34
$51
($16)
($24)
($36)
($54)
($81)
($8)
($12) ($18)
($27)
($41)
Year 1 Year 2 Year 3 Year 4 Year 5
EFFICIENT CAC PAYBACK = MORE FOUNDER OWNERSHIP
ResulKng P&L for 3 companies growing at 50% new bookings with different CAC paybacks
Total cash burn: $106M
New Bookings
S&M Costs
Cash Flows (Gross Profit – S&M)
1 Yr CAC Payback 1.5 Yr CAC Payback 2 Yr CAC Payback
$10 $15
$23
$34
$51
($8) ($12) ($18)
($27)
($41)
Year 1 Year 2 Year 3 Year 4 Year 5
$10 $15
$23
$34
$51
($12)
($18)
($27)
($41)
($61)
($4) ($6) ($9) ($14)
($20)
Year 1 Year 2 Year 3 Year 4 Year 5
Total cash burn: $0M Total cash burn: $53M
Note: Assumed 50% growth in new bookings every year, 80% gross margin, and other expenses equal 80% of prior year’s bookings. 20
28. PRIVATE CLOUD MULTIPLES ARE TRADING AT A PREMIUM
TO PUBLIC CLOUD MULTIPLES… BUT IT CANT LAST
Source: 45 companies in BVP Cloud Index as of 2/4/2016. CapIQ.
Note: Private cloud transactions based on 69 private transactions. In the last 6 months, the average ARR multiple paid
was 14.0x. BVP Cloud Index multiple and Legacy software multiples are both NTM GAAP revenue.
The public /
private gap
will converge
Public cloud
multiples
are cheap
28
30. Gross Burn Rate
Net Burn Rate
Free Cash Flow
Committed
Annual
Recurring
Revenue
(CARR)
Annual
Recurring
Revenue (ARR)
Customer
Acquisition Cost
Payback Period
Logo Churn
MRR Gross
Churn
MRR Net Churn
Customer
Lifetime Value
(Gross Margin
Affected)
CARR & ARR CAC PAYBACK CHURN CLTV CASH FLOW
1 2 3 4 5
5 C’s OF CLOUD FINANCE
www.bvp.com/cloud
30
31. BUILD YOUR DASHBOARD TO FLY YOUR ROCKETSHIP…or RIDE YOUR UNICORN
www.bvp.com/cloud 31
32. $10 $10 $10 $10
$0
$8
$16
$24
($8)
Year 1 Year 2 Year 3 Year 4
MULTIPLE WAYS TO BE SUCCESSFUL:
KNOW YOUR MODEL AND NAIL IT
Revenue
S&M Costs
Cash Flows (Gross Profit – S&M)
1 Yr CAC Payback, 100% Retention 2 Yr CAC Payback, 115% Retention
Note: Assumed 80% gross margin, and no other expenses.
$10 $12 $13
$15
($8)
$1
$12
$24
($16)
Year 1 Year 2 Year 3 Year 4
Results in same cash flow
aber 4 years
www.bvp.com/cloud 32
33. TAKEAWAY: GUARDRAILS FOR VALUATION
Representative SaaS Business ($15mm ARR)
CARR
% Fwd Growth
1
Good
Better
Best
50-100%
50%
100%+
CAC PAYBACK
(Mos)
2
12 - 24
24
<12
CHURN
(Monthly)
3
<1%
1-3%
Net negative
CLTV / CAC
4
3-5x
3x
5x+
CASH FLOW
(New ARR/Mo Burn)
5
1x
<1x
>1x
www.bvp.com/cloud
33
34. 1x 1% 1yr
<-1% MONTHLY
GROSS CHURN
>+1% NET CHURN
CAC PAYBACKNET NEW ARR
NET BURN
POST SERIES A: THE 1-1-1 RULE!
www.bvp.com/cloud 34
43. Vision - The dream; a team's true north. Primary
objective is to inspire and create a shared sense of
purpose throughout the company.
LinkedIn’s Vision:
Create economic opportunity for every member of the global workforce
“
”
www.bvp.com/cloud
INSPIRE (AND HIRE) WITH VISION
43
45. MOBILE IS A GAME CHANGER FOR THE ENTERPRISE
85%
Americans between 18-29
>50%
Internet usage on mobile vs desktop
80%
Workforce are non-desk workers
~EVERYONE IN ENTERPRISE B2B
NOW HAS A SMARTPHONE
INTERNET USAGE TIPPED TO
MOBILE
REACHES AN UNTOUCHED
WORKFORCE
Source: Pew Research Center, April, 2015, “The Smartphone Difference”. Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2015). Note: Other
connected devices include OTT and game consoles. Mobile includes smartphone and tablet. Usage includes both
home and work. Ages 18+; Zme spent with each medium includes all Zme spent with that medium, regardless of mulZtasking. KPCB Internet trends, 2015
Global Mobile PenetraAon 1995 - 2014
GLOBAL PENETRATION
1 –> 73%
45
46. kk
USE CASES THAT SPEND >50% AWAY FROM A DESKTOP
Healthcare EducaKon Retail
ConstrucKon Field Services Field Sales
Events Agriculture SMBs
VERTICAL
Paper Replacement (Forms/Invoicing)
CollaboraKon
HORIZONTAL
www.bvp.com/cloud 46
47. 2010 2015 2020
CONTENT
CONSUMPTION
CONTENT
CREATION
The mobile version of the cloud app
Paper replacement
Collaboration/Communication
In the field working
???
WAVE 1 = CONTENT CONSUMPTION
WAVE 2 = CONTENT CREATION
www.bvp.com/cloud
47
48. LIMITED REAL ESTATE = CONTEXTUAL AWARENESS IS THE FUTURE
DOWNLOAD NOW @ www.speakeasy.co
48
49. MESSAGING IS THE KILLER MOBILE EXPERIENCE
• The average Millennial (18-24)
exchanges an average of 67 text
messages per day1
• Text messages have a 98% open rate,
while email has only a 20% open rate2
• Over 80% of people use text messaging
for business, and 15% said that more
than half their messages are for business
purposes3
• First example of success – Slack4
• 2M DAU
• 570M paid users
• 800M+ messages sent a month
• 4k platform apps
Source: (1) Business Insider. (2) Velocify., (3) eWeek. (4) Slack.
49www.bvp.com/cloud
50. BESSEMER’S 10 LAWS OF CLOUD COMPUTING
10
OnDemand
EVERYTHING:
09
GROW
(efficiently) or
die.
08
Sales
efficiency is
your oxygen.
07
Customer
SUCCESS =
company
success.
06
Control your
own destiny…
CASH is king.
05
5 C's of cloud
finance.
04
Best
PRODUCT is
finally starting
to win. .
03
The
ascendancy of
Developers
02
Inspire (and hire)
with vision
01
MOBILE is
eating the
world...wide
web
www.bvp.com/cloud