SaaStrU 301: Marketing Hyper Growth at Scale with Klaviyo's Head of Marketing
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Marketing isn't one size fits all, particularly at a hyper growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more.
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SaaStrU 301: Marketing Hyper Growth at Scale with Klaviyo's Head of Marketing
Notes de l'éditeur
- I call myself a reluctant marketer. I grew up in Bangalore, and like a lot of indians in my generation, I figured studying engineering would give me access to the new jobs being created by software companies in India at that time. I studied computer science and engineering and I have always had a bent towards logic based problem solving, so it was a decent education -- and my first job out of school was working for Intel as a software programmer.
- I’ve worked a public companies and established startups -- and last year I joined Klaviyo which might be the most interesting challenge yet. We’re a joined a hyper growth company that for years had been able to rely on word of mouth to be successful. But to truly become a “must have,” for entrepreneurs and creators, the company needed to prioritize marketing.
- I call myself a reluctant marketer. I grew up in Bangalore, and like a lot of indians in my generation, I figured studying engineering would give me access to the new jobs being created by software companies in India at that time. I studied computer science and engineering and I have always had a bent towards logic based problem solving, so it was a decent education -- and my first job out of school was working for Intel as a software programmer.
- This has to be step one. The CEO and head of marketing have to always be in sync with how you’re taking the company to market. For example, in my first meeting with our CEO, Andrew we xyz
- One of the first things I did as I was constructing our team was to create a team vision. It’s our north star and helps us prioritize. The alignment with your CEO should help you understand how to construct your team Every team needs to be aligned around department mission and vision Too often new departments work in silos. Marketing needs to show work, get the company excited about what’s happening and the difference these roles are making Flex the level you want to hire based on need The first roles that I hired were: Xyz
- One of the first things I did as I was constructing our team was to create a team vision. It’s our north star and helps us prioritize. The alignment with your CEO should help you understand how to construct your team Every team needs to be aligned around department mission and vision Too often new departments work in silos. Marketing needs to show work, get the company excited about what’s happening and the difference these roles are making Flex the level you want to hire based on need The first roles that I hired were: Xyz