1. A platform that enables brands to increase revenue and engagement by
integrating philanthropic giving
2. The Enlightened Vision!
The Enlightened vision is that every business can be
socially conscious. The world is changing in that each
person and business has the opportunity and
responsibility to make a real and meaningful impact. !
Joining the Enlightened Network means a brands stands
for doing well by doing good and want to engage their
customers in that. !
Enlightened is a software as a service (SaaS) platform
that enables businesses to increase revenue and
engagement by seamlessly integrating giving into their
business model. !
The future of social business has never looked so bright
and our collective ability to sustainably effect change has
never been so within reach.!
!
The Socially Conscious Business Network
N E T W O R K
3. The Enlightened Business Network
Philanthropy Integrated Into Everyday Life and Spending
Shopping With Purpose
SHOPPING TRAVEL HEALTH DINING ENTERTAINMENT
Phase 1: Phase 2:
Saas Platform
4. Customers Prefer Purpose
- Edelman Good Purpose 2012
72%
- Recommend
- Promote
- Switch to
On Average
Socially Responsible
Brands & Services
Corporations recognize that “impact” is not a
responsibility; rather an opportunity. We understand
that effective CSR is integral to your bottom line.
PEOPLE BELIEVE
Companies should support charities and nonprofits with
financial donations, yet 75% believe businesses are not
performing well in addressing societal issues.
8 OUT 10 (80%)
5. Corporate Giving Made Easy and Profitable
Businesses want to be more socially conscious
while increasing revenue…
We have them covered:
• Increase sales conversions rates and revenue
• Increased social media sharing
• Track and communicate the impact they are making
• Save time and money with our team and software
• Elevate brand equity and increase customer loyalty
through giving
We make being good easy…
6. Partnering with the right nonprofit is critical!
8 Millennium Development Goals
!
1. Eradicating extreme poverty and hunger!
2. Achieving universal primary education!
3. Promoting gender equality and empowering women!
4. Reducing child mortality rates!
5. Improving maternal health!
6. Combating HIV/AIDS, malaria, and other diseases!
7. Ensuring environmental sustainability!
8. Developing a global partnership for development!
Enlightened has partnered with the United Nations
Foundation, to match your business with the best
nonprofits!
7. Connecting your brand
with the right causes!
Software Package! Editorial, Marketing & PR!
Innovative & Integrated Campaigns
Influencer
Relationships!
That match your brand image,
culture and customer
demographic to make the most
impact!
Marketing to and engaging
new customers around the
impact your brand is making!
Frictionless technology that
allows for socially conscious
integration !
We connect you to
influencers, to promote and
get the most out of your CSR
campaign. !
Reporting &
Analysis!
Improve Conversion!
Executive reporting and
analysis to ensure you are
getting the return you need !
Our experts work with your
team to improve results
monthly!
Integrate! Grow!Market!
8. W W W . E N L I G H T E N E D . O R G
Where Enlightened lives on brand sites: Increase Sales Conversions by .25%-1%!
Complete Socially Conscious Integration
Increase post-
purchase social
media sharing
Engage
Shoppers
9. W W W . E N L I G H T E N E D . O R G
A central place to inform and involve
customers in the impact the brand is
making
Nonprofit Page
1. Impact Project
2. Fact Sheet
3. Brand Feature
4. Ambassador
Where Philanthropy Lives
Content Syndication and Marketing:
Partnered with publishers to generate awareness
about your socially conscious campaign
Content Categories
1. Funding Goal
2. Video Header
3. Sharing Goal
4. Editorial Content
5. How it works
6. Timer
Features
10. Simple code integration and plugins makes implementation seamless
Enlightened Plugin Software
fundingPlugin! sharePlugin! leaderPlugin!
Lift conversion by .25%-1% points!
and create impact with each
purchase !
Incentivize customers to share
your content and products post
purchase!
Reward and display customers
that make the biggest impact!
11. $290 Billion U.S. Philanthropy Market
2010 Charitable Contributions by Source
(in $USD Billions)
Biggest pain point is establishing a consistent
connection between donors and nonprofits
$211.77B
INDIVIDUALS (73%)
FOUNDATIONS (14%)
BEQUESTS (8%)
CORPORATIONS (5%)
$41B
$22.83B
$15.29B
14. This Space Is Very Hot
Company
Monthly
Visitors
Revenue Model
Funding/
Valuation
Payment
Tracking
Loyalty through
Philanthropy
Social Media
Gamification
(2012)
6,000
Fundraising
Platform
$700k
(2009)
NA
Fundraising
Platform
$7.9 mil/
NA
Ò
(2010)
5,000
Affiliate Revenue
$2 mil/NA
Ò
(2005)
N/A
E-commerce
Sold for
$300 mil
Ò
Ò
(2009)
NA
Crowdfunding
Platform
$10 mil/
NA
Ò
15. Your Enlightened Team
Nadav Wilf
CEO
• Founder/CEO,
MatrixMT- SEO/SEM
firm acquired by Geary
Interactive in 2009
• Founder/President,
DiscoverSD.com –
Lifestyle city guide
acquired in 2011
Ilan Wilf
President
• As CEO of Cleantech
start up grew from $0
to $5 mil in 2.5 years
• 20 years experience
managing and
growing global
businesses to $1.4 bil
in revenue
Rodrigo Garcia
Tech co-founder/Head of
Product
• Creative Director
and Head of Web
Production for
DiscoverSD.com
• Expert in building +
marketing web
and mobile apps
Allison Rapson
Director of Partnerships
• Communication
experience across
several media platforms
• Communications head
for fashion icon and
philanthropist, Donna
Karan
Investors / Advisors (8 total investors)
Natalie Bancroft
Director News Corp
Former Owner of
Wall Street Journal
Jeff Clarke
Chairman of Orbitz.com
Ann Veneman
Exec Director of UNICEF
2005-2010
16. Financial Projections
Revenues sources:
• Contracts
• $2K-$5K/month (scope dependent)
• 3.5%-7% of donation campaigns
• Saas Subscription – Plug and play monthly fee
Projected Revenues:
• Year 1: $550K: ~ 35 contracts
• Year 2: $2.1 mil: ~ 130 contracts
• Projected to reach $20-$30 Million by year 4-5
ROI:
• X15-20 times @ $300 Million valuation
17. Current Seed Round + Use of Funds
Founders Investment:
• Founders invested $100,000 + time
$1.2 mil Seed Round
• $700,000 raised from Angel investors
• $500K to close round to operate for next 8-9 months
• $300K to BREAK EVEN at month 6-7
• $200K working capital for expansion of services and extra
runway
Use of Funds:
• 60% Sales and Marketing
• 25% Product Development + Design
• 15% Working Capital and Admin
Investment structure:
• Convertible note, 20% discount, 6% interest
18. Where are we headed
People want this:
• Increased sign up conversion from 3%-5%
with charity header and funding goal
• Increased Buy Button conversion by .25%-1% lift
• CBS.com
• Starwood Hotels
• Conde Naste/W
Magazine
• Zappos.com
• Virgin Group
• Dermalogica
Contracted: ($40K contract)
• $1 mil campaign for American Cancer Society
Established corporate relationships:
19. “Make no mistake… donors want to be more than stewards. They are
also determined to innovate so philanthropy makes a bigger difference.
They want to change how philanthropy operates, to rethink what being a
“major donor” signifies. For many, that means integrating social
responsibility into every aspect of their lives. From investing to parenting
to making consumer choices, they want their assets to reflect their
values.”!
!
-Forbes, April 2013!
