6. What it feels like when
you can’t influence
without authority...
All my great ideas and hard
work aren’t appreciated
Too many cooks in the kitchen
are hindering my process
instead of improving it
We have a consensus-driven
organization and getting
decisions made is slow
17. FRAMING
Present a particular perspective to steer
the audience to a desired conclusion
SOCIAL PROOF
Leverage the shared opinion of others to
convince key stakeholders
GOAL SEEK
Redefine your initiative in terms of a
decision maker’s own goals
The elements of style of a compelling argument
INCEPTION
Make another believe the idea was her own
CITATION
Share data, A/B test results, voice of
customer to support your argument
NARRATION
Recast your argument as an engaging story
25. FRAMING
Present a particular perspective to steer
the audience to a desired conclusion
SOCIAL PROOF
Leverage the shared opinion of others to
convince key stakeholders
GOAL SEEK
Redefine your initiative in terms of a
decision maker’s own goals
The elements of style of a compelling argument
INCEPTION
Make another believe the idea was her own
CITATION
Share data, A/B test results, voice of
customer to support your argument
NARRATION
Recast your argument as an engaging story
29. First, seek to understand
Find the fundamental difference
Choose your words wisely
30.
31. While we know that we disagree
on a product direction or a
product trade-off, what’s the
fundamental difference?
Are we optimizing for differing
goals?
Are we focused on solving for
different target audiences?
Do our perspectives differ on
a fundamental assumption?
32. Psychological safety
a sense of confidence that the team will not
embarrass, reject, or punish someone for
speaking up
33. I'm not so sure. My perspective
is
I see where you are coming
from if our goal was X, but I
think that goal Y is the more
pressing one
I think a key assumption you
are making is X, but I think
that's actually not the case
What I've been hearing is
actually quite different from that
I disagree
You are wrong
You don't understand
You're missing the point
I'm the expert here
36. FRAMING
Present a particular perspective to steer
the audience to a desired conclusion
SOCIAL PROOF
Leverage the shared opinion of others to
convince key stakeholders
GOAL SEEK
Redefine your initiative in terms of a
decision maker’s own goals
The elements of style of a compelling argument
INCEPTION
Make another believe the idea was her own
CITATION
Share data, A/B test results, voice of
customer to support your argument
NARRATION
Recast your argument as an engaging story
37. First, seek to understand
Find the fundamental difference
Choose your words wisely
38. Want to learn more?
150+ product essays, videos, podcasts at
sachinrekhi.com