This slide deck was the basis for a longer group discussion at TechConnex in Toronto on January 16, 2020. The slides cover basics of Metrics and background on the topic that feed into the discussion.

1. METRICS
FOR
PRODUCT
MANAGERS
Saeed Khan
@saeedwkhan
skhan@transformationlabs.io
January 16, 2020

2. I know why you're
here.
I know because I was
once looking for
the same thing.
I was looking for an
answer.
It's the question
that brought you
here.

3. I know why you're here.
I know because I was once
looking for the same
thing.
I was looking for an
answer.
It's the question that
brought you here.

4. What is a
Metric?

5. WHAT IS A METRIC?
A metric is a quantifiable
measure used to track, monitor
and assess the success or failure
of a business process…
http://searchcrm.techtarget.com/definition/business-metrichttp://searchcrm.techtarget.com/definition/business-metric

6. WHAT IS A METRIC?
…to communicate progress towards
specific long-term and short-term
objectives.
http://searchcrm.techtarget.com/definition/business-metric

7. METRICS ARE:
• Quantifyable measures
• Track, monitor and assess
• Communicate progress
• Tied to specific objectives
http://searchcrm.techtarget.com/definition/business-metric

8. Which
Metrics
should I
track?

10. WHAT IS A METRIC?
A metric is the answer to an
important business question
that helps us track and
communicate the success or
failure of a business process.

13. NY Yankees
Cleveland
Boston
NY Mets
Los Angeles

14. How did
they do
it?

15. They asked a lot of FUNDAMENTAL QUESTIONS
Q: How do you win a game?
A: Score more runs than the other team.
Q: How do you score more runs?
A: Get on base & get more hits than the other team.
Q: How do you get on base & more hits?
A: Maximize On Base Percentage (OBP).

16. Baseball Management – Key Processes
• Scouting (Identifying good prospects)
• Drafting (Acquiring those prospects)
• Development (Training prospects in minors
• Trades (Trading major/minor league players)
• Gameplay (Execution during the game)
• Took a metrics-based approach across the board

17. People Process Product
Optimize the parts. Maximize the results.

18. People Process Product
Optimize the parts. Maximize the results.

19. Product Management – Key Processes/Actions
• Hiring/Developing Team Members
• Product Discovery & Research
• Product Strategy & Roadmapping
• Prioritization and Development
• Go-to-Market & Post Release Optimization
• Organizational Alignment & Execution
• Take a metrics-based approach across the board

20. Common Metrics Related Product Questions
• How can I measure/improve product team skills?
• Is my new product feature successful?
• How effective is my product discovery process?
• How can I ensure a successful beta program?
• What is negatively impacting my product?
• Will we meet our product goals this year?

21. Existing Metrics Frameworks
• Pirate Metrics – AARRR (Acquisition, Activation…)
• HEART Metrics (for UX at scale)
• North Star Metric (Aligning to a single goal)
• OKRs (Should be called OKRAs)
• Product Lifecycle Metrics (by Saeed)
• Others….

22. What are your important
questions to achieve
product success?

23. METRICS
FOR
PRODUCT
MANAGERS
Saeed Khan
@saeedwkhan
skhan@transformationlabs.io
January 16, 2020