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= 	203 Consultations
	 5% Consultation to sale rate
A CEO’s guide
Creating a sales performance calculator and
increasing customer growth
	 13,500 Calls
	 *15% Call to conversation rate
= 	2,025 Conversations
	 10% Conversation to consultation rate
= 	10 New customers a year
How many customers do you
want to win this year?
   Using a sales performance calculator can clearly outline your business goals. It can
be used to monitor yearly progress to ensure your sales team are on track with clearly
defined expectations. Use the example below to see how effective performance
targeting can be for your business.
Once you have tailored your calculator to your exact goals, you can use your figures to
create a scoring system for your sales team.
•	 13,500 yearly
•	 1,125 monthly
•	 281 weekly
•	 56 daily
•	 2,025 yearly
•	 169 monthly
•	 42 weekly
•	 8 daily
•	 203 yearly
•	 17 monthly
•	 4 weekly
•	 1 daily
•	 10 yearly
•	 1 monthly
•	 0 weekly
•	 0 daily
Divide your daily and
weekly conversation and
consultation calculations ...
... by the amount of
salespeople on your team to
achieve clear targets.
You can even weight these calculations if necessary
to reflect performance expectations based on
seniority or experience.
*Base your conversion rates on historical data to achieve tailored results.

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CEOs Guide to Sales Performance

  • 1. = 203 Consultations 5% Consultation to sale rate A CEO’s guide Creating a sales performance calculator and increasing customer growth 13,500 Calls *15% Call to conversation rate = 2,025 Conversations 10% Conversation to consultation rate = 10 New customers a year How many customers do you want to win this year?    Using a sales performance calculator can clearly outline your business goals. It can be used to monitor yearly progress to ensure your sales team are on track with clearly defined expectations. Use the example below to see how effective performance targeting can be for your business. Once you have tailored your calculator to your exact goals, you can use your figures to create a scoring system for your sales team. • 13,500 yearly • 1,125 monthly • 281 weekly • 56 daily • 2,025 yearly • 169 monthly • 42 weekly • 8 daily • 203 yearly • 17 monthly • 4 weekly • 1 daily • 10 yearly • 1 monthly • 0 weekly • 0 daily Divide your daily and weekly conversation and consultation calculations ... ... by the amount of salespeople on your team to achieve clear targets. You can even weight these calculations if necessary to reflect performance expectations based on seniority or experience. *Base your conversion rates on historical data to achieve tailored results.