Sales-i's latest whitepaper providing insights into the automotive industry report. Help drive your sales growth this year with Sales-I's top tips and advice. To read more go to http://www.sales-i.com/automotive-eBook

1. Driving Growth
in 2015
Automotive Aftermarket
Industry Report

2. Driving Growth in
2015
A guide produced by sales-i
Every business in the automotive aftermarket industry wants answers to
questions like these, but few have the time or resources to find the facts.
That’s why we’ve taken the trouble of doing it for you. In the sales-i
Automotive Aftermarket Industry Trends Report, we’ve conducted
comprehensive research and compiled this definitive market overview to
help businesses like yours gain industry insight. In this report, you’ll learn
about:
› The size and makeup of the market
› Hot products and buying trends
› Top sales techniques
› Most popular marketing channels
› How to overcome the challenge of retaining customers
› The rise of customer data
We surveyed 421 executives and examined some of the most
successful automotive aftermarket businesses, large and small, to find
out the current state of the North American automotive aftermarket
industry. The findings of our research are presented in this guide too,
helping you steer your business in the right direction this year.
Driving Growth in
2015
Part 1: The
Market
The North American automotive aftermarket is
worth $138 billion, employing almost a quarter
of a million people – and it’s growing.
We’ve studied the market to identify the ways in which companies
like yours are selecting, marketing and selling their products to gain a
greater share of this expanding industry.
The opportunity
The four industry big hitters make up just 20 percent of the market,
meaning now is a great time to drive growth and gain market share.
“ What are my competitors’ best selling products?
Where are they marketing themselves? What
are their most effective sales methods?
“

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Driving Growth in
2015
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EBOOK TO
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DIscover more about what the future holds for the Automotive Aftermarket
industry in our full guide. You’ll learn about:
www.sales-i.com/automotive-ebook
Download eBook
› Hot products and buying trends
› Top sales techniques
› Most popular marketing channels
› How to overcome the challenge of retaining customers
› The rise of customer data