Writing a good personalized email is kind of like building out the perfect March Madness bracket, or selecting your own numbers for the next big lottery ticket. With email reply rates below 1% these days, the odds are incredibly stacked against you. Check this deck to learn from Josh Braun and Ryan O’Hara how to create a repeatable process for creating personalized emails that will lead to double digit reply rates and more booked meetings.

1. The Joy of Cold Emailing
Josh Braun

2. The Mall

3. THE MORAL OF THE STORY?

4. PROSPECTING IS ABOUT
POKING THE BEAR

5. HOW TO
POKE THE BEAR

7. CAR CANE INFOMERCIAL

8. BEFORE AFTER
HAVE YOU EVER
STRUGGLED TO GET OUT
OF THE CAR
DOES BACK OR KNEE
PAIN MAKE IT HARD?
DO YOU PUSH WITH YOUR
ARM WHEN YOU TRY TO
STAND?
OR ASK SOMEONE TO
GIVE YOU A HAND?
WHY IT SUCKS
LOSE
INDEPENDENCE
INJURY
GET IN AND OUT OF
YOUR CAR WITH EASE
GET YOUR
INDEPENDENCE
BACK

9. WATCH ME “PAINT”

10. MATILLION

14. Gregg, I read that you’re moving to Snow
fl
ake. How are
you dealing with getting all your data together and into a
single format that can be easily rationalized? ACME is
using Matillion to harmonize data. Reducing analyst’s
time working with data from 91% to 12%.
No rush, but is this worth exploring?
4T
Truth
Think
Third Party Validation
Talk

19. “We make a lot of sausage. Which means a
small mistake can add up really quickly.”
“Before Dozuki,
fi
nding the instructions the
operator needed to make sausages was a
lengthy process.”
“They had to
fi
nding a computer, get to the
document management system, print it o
ff
,
pick it up from the printer, then go back to
their equipment and start setting up.
“Document might not be up to date which
creates food waste, stops production and
possible contamination.
BEFORE DOZUKI AFTER DOZUKI
“Click a help button an iPad and get up to
date instructions for each machine - stu
ff
like how to set it up, tear it down, clean it,
troubleshoot, etc.
“No meat waste.”
“Lower risk of food contamination”
“No pausing production.”

20. A PERSON
WITH A JOB TO BE DONE
WHAT SUCKS
WHY IT SUCKS
WHAT’S BETTER

21. Pick a similar company.

22. Jimmy Dean Sausage.

23. Select 3-4 similar people.

24. Write 4T Email

25. Example for Dozuki
Subject: scrapped meat?
4T
Truth
Think
Third Party Validation
Talk
Hey Ben, you guys make a lot of sausage, which means small mistakes add up
quickly. How are you reducing mistakes caused by incorrect machine setup?
Johnsonville operators press a help button on a touchscreen and get up to
date info - how to set it up, tear it down, clean it, troubleshoot, etc. No walking
to the document management system & printing. No scrapped meat or
contamination caused by incorrect machine setup.
Open to learning how they're doing it?

26. A PERSON
WITH A JOB TO BE DONE
WHAT SUCKS
WHY IT SUCKS
WHAT’S BETTER
20 HOURS 10 HOURS

27. Example for a triathlon coach
Subject: Cozumel?
4T
Truth
Think
Third Party Validation
Talk
Hey Ben, Ironman Cozumel in 12 weeks. How are you balancing work/family
with long training weeks?
Athletes are using a di
ff
erent method to start 144.6 races with con
fi
dence &
fi
nish strong, without 20 hours/training/week - getting their Sunday's back.
It's called 10-Hour Week Ironman.
Open to learning how they're doing it?
Either way, remember pain is temporarily, but Instagram photos last a lifetime.

28. Example for an Accounting Firm
Subject: Josh’s taxes
4T
Truth
Think
Third Party Validation
Talk
Hey Josh, tax day in 13 weeks. How do you know your accountant is
utilizing every opportunity in tax law to get you cash back?
Florida small business owners are using a different tax smart method
to get back 25k-50k on average. No fee until you get at least 10k in
your pocket.
I don’t claim to know your business but is this worth a conversation?

29. Example for CaptivateIQ
Subject: open to this Bob?
4T
Truth
Think
Third Party Validation
Talk
Bob, saw in Craine’s that you’re doubling your sales team. How are dealing
with managing comp plans as you scale?
With CaptiveIQ you calculate, run & send commission statements in
minutes. No errors or hard-pasting entire Excel pages into Google Sheets.
Gong and Udemy are saving 40 hours/month.
Open to learning more?
Awaiting your fair but stern reply.

30. SHAMELESS PLUG

32. JOSHBRAUN.COM