SCVO's Digital Participation team hosts some fantastic organisations to share their stories of helping to get people online at The Gathering 2015.

1. Digital Participation
#digiscot15 #g2015

2. Welcome
Sharing
Lynne Swan

3. Why Share?
"The whole is greater
than the sum of its parts"
Aristotle

4. Irene Warner-Mackintosh
Citizens Online
Email: Irene.warner-mackintosh@citizensonline.org.uk
Sharing

5. Get IT Together and Citizens Online
Digital Inclusion: A Highlands and Islands
Perspective
Irene Mackintosh

6. Get IT Together
• 3 year programme
• Funded by BT and local partners
• Local co-ordinators
• UK wide
• Helping people and charities all over the UK develop the skills
and confidence needed to join the online community and
benefit from the internet. In other words: DOING

7. •Skye, Wester Ross and Lochaber
•Orkney
•North West Sutherland
In the beginning…. There were the fragile
communities…

8. Beaches! Beauty! Isolation!

9. But really, really rural!

10. When we say rural…
Farr High School: 93 Pupils
Kinlochbervie: 62 Pupils

11. But: stop talking, start doing!
Creating a digital culture

12. Finding folk!

13. AND THEN JUST DOING…
The fun part… learner led motivation
Online dating…. The Skibo Girls…
YouTube… the Dancing Pony
Knitting patterns… Guerilla knitting
Cricket… John
Cooking… Maribelle’s Pickled Tongue

14. Evolution!
New projects – Nairn, Inner Moray Firth, Shetland with ongoing
activity in Moray, Badenoch and Strathspey and the Western Isles
Gorgeous local partners and funders…

15. Current Statistics: Three Years
• Number of individuals made aware of the benefits of digital
inclusion, through presentations, workshops and open days :
9950
• Number of learners undertaking 4+ hours of study: 1309
• Over 300 community groups engaged
• Train the trainer: 30 sessions (within the last year)

16. Longitudinal study
•Demographics have shifted from older people to unemployed.
•For older learners the links to Independent living still need to be made clearer.
•80% of unemployed learners say their Internet skills are helping them search for work and
13% have found work.
•Confidence at the end of the session determines success of being online 1 year later.
•55% encouraging friends and family to use the Internet.
•In the Highlands – 67% were online after 12 months, all regular users.
•55% had no ongoing support.

17. Social Return on Investment
•The value of being online to a new user is £1,064 per annum. This comes from having more confidence,
making financial savings online, new job seeking skills and a reduction in social isolation.
For a professional user, the figure is £3,568 when combined with the benefits for an advanced user. This comes
from being able to work remotely and the wage premium to those who use IT at work.
• Social return on investment of the programme - £3.70 for every £1.
http://www.btplc.com/Betterfuture/ConnectedSociety/Valueofdigitalinclusion/index.htm

18. •Not sufficient capacity
•Community access points are under threat, not in area of greatest need
•Motivation for offline individuals is low
•Learners directed to training without any assessment of their existing skills or
additional needs
•Training doesn’t meet need
•Lack of ongoing informal support available
Community issues

19. Best practice
Strategic
partnership
Mapping
Profiling
Triage
Ongoing support
Funding
Training
provision
Stable
community
access points
Marketing/motiv
ation

20. Where to now?
Building on successes from a place of understanding… but
continuing to work from a basis of stop talking, start doing…

21. Next Steps
•Seeking new current funders and projects to continue good work

22. Janis McDonald
Scottish Council on Deafness
Email: janis@scod.org.uk
Project: Connecting and Communicating

23. Harriet Kennedy
Queens Cross Housing Association
Email: HKennedy@qcha.org.uk
Project:
Historical Connections @ Queens Cross

24. Historical Connections @ Queens Cross
Harriet Kennedy
Digital Inclusion Co-Ordinator

25. • Using Local History as a ‘hook’.
• We wanted to chronicle these stories and histories in the words of our
tenants.
• Often asked by learners about Local History and the internet.
Why local history?

26. Stage One…
• Recruit learners from our Sheltered Housing
Complexes.
• Establish programme of classes to teach
basic IT skills using tablets and online
resources such as the Virtual Mitchell.
• Start using websites such as
www.ancestry.co.uk with learners to compile
their family trees.
• Work with learners to scan and upload their
personal photographs for the benefit of
themselves and the project.

27. Stage 2…
• Introduce the idea of blogging.
• Teach learners how to use the blog
to post brief accounts of their
experiences.
• Start using iPads to record video and
audio memories of the area.
• Work with learners to upload these
videos to the blog.

28. Stage 3…
• Use Google Maps to create an interactive map of the areas relevant to the project.
• Work with the Youth Clubs to run a six week programme of sessions based around Local
History.
• Bring together Youth Clubs and Historical Connections Groups.

29. Any Questions…
Email: hkennedy@qcha.org.uk

30. Welcome
Learning
Alastair Watson & Sally Dyson

31. "I'm always doing
that which I cannot
do, in order that I
may learn how to
do it" Pablo Picasso

32. Third sector organisations
in a perfect place to support people
to get online

33. Ronnie McCusker
RNIB
Learning

34. Craig Turner
Midlothian Voluntary Action
Email: Craig.Turner@mvacvs.org.uk
Project: Getting IT

35. Digital Upskilling in
Midlothian
Craig Turner,
Midlothian Voluntary Action

36. Cascaded Training
Project will train people who interact with people with poor digital skills who would
benefit from being online:
- Library Staff
- Housing Association Staff
- Community Groups
- Advocacy Staff
- Carers
Although many use IT for work or at home, understanding can often be limited – often
to performing particular tasks

37. 4 Digital Competencies
1. Find information online. Includes the concept of ‘the internet’
2. Set up and use email
3. Create a CV or fill in a form online – benefits or job applications
4. Not get ripped off

38. Advertising
Midlothian Voluntary Action is well known to all groups in the area
Have run previous IT/online/social media training
But how to stand out from the crowd…. Especially the poster wall!

39. Prey Upon Fear
Jokingly of course!
Based on old horror movie poster
Note typical computer used in
third sector organisations.

40. Something a
Little Nicer
A little more informative
Deliberately retro/nostalgic look
Mention universal credit – lots of
people are very worried about it
Hexagonal shape based on
warning road sign

41. Just The Beginning

42. Martin Fraser
Bethany Christian Trust
Email: martinfraser@bethanychristiantrust.com
Project: Digital Oasis

43. Welcome
Matching
Alastair

44. The Charter - What's
it all about?

45. The 5 pledges

46. John Arthur & Ruth Campbell
Comas
Email: mail@comas.org.uk
Matching

47. Welcome
Celebrating
Chris Yiu

48. Digital participation in Dumfries and Kirkcaldy
Douglas White

49. Digital participation and wellbeing
49

50. 50

51. 51

52. Who is offline:
potential users v rejecters
52
Use the Crop Figure Heading button on each chart/figure you insert – this text will then be deleted
Question text
Clustered Bar v1
48
37
57
52
63
43
Dumfries Kirkcaldy Glasgow
Potential users Rejecters
Base: Dumfries (99), Kirkcaldy (101) and Glasgow (128) Source: Ipsos MORI

53. 53
Why are people offline?
13
13
10
9
8
8
8
7
7
5
5
4
1
1
46
34
12
19
31
27
18
21
18
11
10
19
6
6
10
4
I prefer doing things in person/by phone
Friend or family go online for me
I have no connection/computer
It's too difficult to learn
Worry about privacy/SPAM/viruses
Different options are too confusing
It's too expensive
Rather spend my money on other things
There's no help available
It's not for people like me
Nothing on there of use/interest for me
I don't want a contract
It's not for people of my age
I wouldn't be able to get a contract
I don't have enough time to learn
None of my friends/family are online
% selecting as most
important reason for not
going online
% selecting as 2nd most
important reason for not
going online (1 of 3)
Base: Never used the internet – Dumfries (100) Source: Ipsos MORI

54. 54
Why are people offline?
17
16
12
10
8
7
6
5
5
4
4
2
2
2
42
39
12
33
16
9
29
30
12
17
7
19
17
8
5
4
I prefer doing things in person/by phone
Friend or family go online for me
It's too expensive
Worry about privacy/SPAM/viruses
It's too difficult to learn
Nothing on there of use/interest for me
Rather spend my money on other things
Different options are too confusing
There's no help available
I have no connection/computer
It's not for people like me
I don't want a contract
I don't have enough time to learn
It's not for people of my age
None of my friends/family are online
I wouldn't be able to get a contract
% selecting as most
important reason for not
going online
% selecting as 2nd most
important reason for not
going online (1 of 3)
Base: Users – Kirkcaldy (101) Source: Ipsos MORI

55. 55
Why are people offline – by area
Clustered Bar v1
30%
24%
15%
13%
8%
10%
32%
20%
18%
16%
10%
4%
31%
21%
21%
14%
8%
4%
Not interested
Don't know how to
Cost issues
Others can go online for me
Worried about viruses/SPAM
No connection/computer Dumfries Kirkcaldy Glasgow
Base: Dumfries (100) , Kirkcaldy (100), Glasgow (140) Source: Ipsos MORI

56. 56
Users: what encouraged people to go
online?Clustered Bar v1
56
48
44
44
38
36
30
28
26
24
22
20
12
10
18
16
18
4
8
2
4
8
To look for information of interest
I wanted to keep in touch with family/friends
To try it out it might be interesting
I had to use it for work
Access at home/work/school
I had to use it for school or a course
To go on Facebook, twitter etc.
Someone helped me to set it up
To apply/search for a job
To get a better deal online
I felt left out because my family/friends were online
Someone recommended it to me
I used it to help my children with their home work
% Mentioned
% Most important
Base: Users – Dumfries (50) Source: Ipsos MORI

57. 57
Users: what encouraged people to go
online?Clustered Bar v1
61
42
37
34
34
32
32
26
16
16
16
13
13
8
13
18
13
5
8
11
5
5
3
3
To look for information of interest
To try it out it might be interesting
I had to use it for school or a course
I wanted to keep in touch with family/friends
Someone recommended it to me
I had to use it for work
Access at home/work/school
To get a better deal online
To go on Facebook, twitter etc.
To apply/search for a job
I felt left out because my family/friends were online
Someone helped me to set it up
I used it to help my children with their home work
% Mentioned
% Most important
Base: Users – Kirkcaldy (38) Source: Ipsos MORI

58. 58
Users: what do people do online?
At least daily % Weekly
%
Monthly or less % Never
%
General surfing or browsing 66 11 11 3
To go on Facebook, Twitter or other social networking site 55 5 3 32
To look for local/national/international news 50 21 11 13
To watch videos or TV online 32 26 18 18
To do online banking 18 21 11 45
To look for jobs/work 16 5 24 50
Used Skype or something similar 13 11 24 47
To take part in an online learning or training course 8 3 40 45
To buy things online 3 24 55 13
To use an online public service - 5 55 34
Source: Ipsos MORI
Base: Kirkcaldy ‘users’ (38)

59. 59
Non-users: what might encourage people
to go online?
Clustered Bar v1
Base: Dumfries - (51), Kirkcaldy (64) Source: Ipsos MORI
45
37
22
20
20
12
8
8
6
6
6
2
2
2
48
19
11
17
6
6
9
2
9
8
6
2
2
3
Nothing would encourage me
Keeping in touch with family/friends
Looking for information that is of interest to you
Getting a better deal by buying products/services online
To try it out it might be interesting
Someone helping you to set it up
Applying/searching for a job
Going on Facebook, twitter or other social networking sites
Using it to help your children with their home work
Feeling left out because your friends/family are online
Using it for school or a course
Using it for work
Someone recommending it to me
Access to internet provided at home/work/school
% Dumfries
% Kirkcaldy
Possible reasons to start using the internet, ‘rejecters’

60. 60
Users: who helped people to get online?Clustered Bar v1
58
38
20 18 16
12 12
2
71
53
3
8 8 8
3 3
Dumfries Kirkcaldy
Base: Users – Dumfries (50), Kirkcaldy (38) Source: Ipsos MORI

61. 61
Non-users: who would people like to
help them get online?
Use the Crop Figure Heading button on each chart/figure you insert – this text will then be deleted
Clustered Bar v1
58
54
27
23
19
19
17
15
13
6
78
43
32
5
3
19
8
14
3
5
Family or friends
Library
Someone else
Jobcentre
Internet café
Somewhere else
Citizens Advice Bureaux
A neighbour
Work/school
No help
Dumfries Kirkcaldy
Base: Potential Users – Dumfries (48), Kirkcaldy (37) Source: Ipsos MORI

62. 62
Time to Celebrate!
1. We understand the challenge
2. We know how we can fix it
3. The solutions can be fun
4. The solutions are social

63. 63
Contact
Email: douglas@carnegieuk.org
Twitter: @DW_CarnegieUK
Tel: 01383 721554
Web: http://www.carnegieuktrust.org.uk

64. The Libertie Project
Liberty Bligh
Email: libertie@live.co.uk

65. Creative Digital Club

66. Who we are
• Social Enterprise
• Creative Activities
• Work with Offenders
AIMS
• Improve general health and well-being
• Transition towards employment
• Reduce offending

67. Sally
Prison 10 years
Temporary
accommodation
Social isolation
Restricted IT access
Supported
environment
Digital Photography
Hobbies/crafts
Online shopping

68. Individual Creative Digital Plan
• Check out how to use Etsy and Pinterest
• Study digital photographs we liked
• Look at design trends online
• Create a portfolio of websites and images
• Research craft making & hobby sites
• Print off & follow instructions
• Photograph own made crafts
• Edit & upload to website/social media

69. Billy
In and out of prison
Didn’t do well at school
Complex needs
Never worked
Structured activities
Recognition of
achievements
Radio/media skills &
digital editing
Website design

70. Individual Creative Digital Plan
• Come along to digital creative club
• Learn how to use portable recorders
• Practice interviewing club members
• Digitally edit & produce features
• Active radio listening at home
• Check out DIY website design
• Research blogs/v-logs & podcasts
• Read online general interest magazines
• Achieve pre-employability foundation award in digital
media skills

71. Top Tips
• Meet people where they’re at
• Enjoyable activities get positive results
• Let individuals develop their own interests
• Mould your training around individual needs

72. lack basic digital skills
1million

74. partner organisations
100+

75. charity digital internships
100+

76. applications for funding
220+

77. digital.scvo.org.uk

78. Digital dynamo
http://www.scvo.org.uk/scottish-charity-awards