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Poster

                                                     Simple Pledge
                        Samuel Mann                                                 Katie Ellwood
                                Information Technology                           Marketing
                                                   Otago Polytechnic
                                              smann, katiee@tekotago.ac.nz

 Otago Polytechnic has set itself a goal of “every graduate      As a member of the Otago Polytechnic community, I
 may think and act as a sustainable practitioner by 2009”.       pledge to become an ambassador for sustainable practice
 This goal is aimed at contributing to a better community,
 at producing graduates across the institution with relevant
 skills and values, and about working closely with industry
 to both identify and achieve sustainable practice in each
 discipline (Mann and Smith 2008).
 The book, A Simple Pledge: Otago Polytechnic’s Journey
 Towards Sustainability was formally launched on World
 Environment Day 2009. Simple Pledge has several
 external goals such as building credibility in industry, but
 its main value is in conveying the message of the
 institution’s commitment to staff and students. As part of
 the required culture change we need to continually
 reinforce the message: “this the journey Otago
 Polytechnic is on, that means you, and yes you can”. A
 big part of it is celebrating the successes that we've had in
 a way that is reachable for everyone.
 The book is quite short, 32 pages and is deliberately
 optimistic in tone and style. This is a celebration of a
 journey. In another celebrative act, Simple Pledge was
 designed by two final year Communication Design
 students, Craig Scott and Simon Horner.
 The book has four main elements. The right hand pages
 tell the narrative in words and pictures. Facing pages
 provide background on each aspect of the story. These
 articles cover the range of teaching, community outreach
 and operations. The images represent a range of activities
 our students, graduates and staff engage in- all working
 towards being sustainable practitioners. These images are
 overlain with diagrams of sustainable thinking – not
 obscuring the original, but hopefully giving the message
 that everything can be view through a lens of                                                Mann, S. and K. Ellwood,
 sustainability.                                                                              Eds. (2009). A Simple
                                                                                              Pledge. Towards
 This structure – the threading, the multiple scales and the                                  Sustainable Practice, Otago
 layering – should give some notion of sustainability                                         Polytechnic.
 themselves: every story has a back story, every image                                        www.otagopolytechnic.
 can be viewed with a sustainable lens (Blevis 2007).                                         ac.nz/ sustainability
 The overprint imagery needed to convey the essence of                                        Blevis, E. (2007).
 sustainability in a few sketched lines. We needed to                                         Sustainable Interaction
 focus on the notion of sustainability itself rather than the                                 Design: Invention and
 underlying science. The message in these sketched                                            disposal, renewal and reuse.
 diagrams is very important so, for example, the “Strong                                      Conference on Human
 Sustainability” concentric circles was used, not the usual                                   Factors in Computing
 three overlapping circles” approach.                               Systems, San Jose, California, ACM. 4:503-512
 We also developed a simple version of the pledge. This
 is to prompt people to take note, take some ownership of         Mann, S. and L. G. Smith (2008). Sustainable
 the messages of the book, and hopefully some                      Practitioners. 21st Annual Conference of the National
 commitment. To date, more than 150 staff have signed              Advisory Committee on Computing Qualifications,
 this public pledge:                                               Auckland NACCQ 158-168




Poster paper in the 22nd Annual NACCQ, Mann, S. & Verhaart, M.                                                               159
(eds) Napier, NZ, July 10-13 2008 www.naccq.ac.nz

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Simple Pledge poster at NACCQ

  • 1. Poster Simple Pledge Samuel Mann Katie Ellwood Information Technology Marketing Otago Polytechnic smann, katiee@tekotago.ac.nz Otago Polytechnic has set itself a goal of “every graduate As a member of the Otago Polytechnic community, I may think and act as a sustainable practitioner by 2009”. pledge to become an ambassador for sustainable practice This goal is aimed at contributing to a better community, at producing graduates across the institution with relevant skills and values, and about working closely with industry to both identify and achieve sustainable practice in each discipline (Mann and Smith 2008). The book, A Simple Pledge: Otago Polytechnic’s Journey Towards Sustainability was formally launched on World Environment Day 2009. Simple Pledge has several external goals such as building credibility in industry, but its main value is in conveying the message of the institution’s commitment to staff and students. As part of the required culture change we need to continually reinforce the message: “this the journey Otago Polytechnic is on, that means you, and yes you can”. A big part of it is celebrating the successes that we've had in a way that is reachable for everyone. The book is quite short, 32 pages and is deliberately optimistic in tone and style. This is a celebration of a journey. In another celebrative act, Simple Pledge was designed by two final year Communication Design students, Craig Scott and Simon Horner. The book has four main elements. The right hand pages tell the narrative in words and pictures. Facing pages provide background on each aspect of the story. These articles cover the range of teaching, community outreach and operations. The images represent a range of activities our students, graduates and staff engage in- all working towards being sustainable practitioners. These images are overlain with diagrams of sustainable thinking – not obscuring the original, but hopefully giving the message that everything can be view through a lens of Mann, S. and K. Ellwood, sustainability. Eds. (2009). A Simple Pledge. Towards This structure – the threading, the multiple scales and the Sustainable Practice, Otago layering – should give some notion of sustainability Polytechnic. themselves: every story has a back story, every image www.otagopolytechnic. can be viewed with a sustainable lens (Blevis 2007). ac.nz/ sustainability The overprint imagery needed to convey the essence of Blevis, E. (2007). sustainability in a few sketched lines. We needed to Sustainable Interaction focus on the notion of sustainability itself rather than the Design: Invention and underlying science. The message in these sketched disposal, renewal and reuse. diagrams is very important so, for example, the “Strong Conference on Human Sustainability” concentric circles was used, not the usual Factors in Computing three overlapping circles” approach. Systems, San Jose, California, ACM. 4:503-512 We also developed a simple version of the pledge. This is to prompt people to take note, take some ownership of Mann, S. and L. G. Smith (2008). Sustainable the messages of the book, and hopefully some Practitioners. 21st Annual Conference of the National commitment. To date, more than 150 staff have signed Advisory Committee on Computing Qualifications, this public pledge: Auckland NACCQ 158-168 Poster paper in the 22nd Annual NACCQ, Mann, S. & Verhaart, M. 159 (eds) Napier, NZ, July 10-13 2008 www.naccq.ac.nz