"Today I want to speak about an opportunity for Mongolia to develop unique, authentic, spirited and innovative design sector informed by rich cultural and natural elements of the country. Instead of watching how our aesthetic and visual development environment is being directed by well-off population, we can all work together to encourage creative entrepreneurs, unlock design possibilities, make dialogues between individuals and industry, recognize and promote the best of them and build creative economy as successful asset of the Mongolian economy."

1. SANDRA DRASKOVIC
BRANDING
MONGOLIA BY DESIGN
7th DECEMBER 2013

6. NEW DEVELOPMENT

7. NEW DEVELOPMENT

8. 2013 vs. 1762
ZAISAN
HERMITAGE

9. NEW LUXURY or ROCOCO REVIVAL

10. NEW
vs. ROOTS

11. VERSACE PALAZZO DUBAI

12. “THE BEST OF EVERYTHING”

14. 2014 vs. 1922
ERDENEBILEG vs. ADOLF LOOS

15. 2013 vs. 1922
ULAANBAATAR
vs.
RIO

17. OBJECTIVES
WHAT WE NEED TO
ACHIEVE?

18. RECOGNIZING
POTENTIALS AND
RESOURCES
“TO MOBILIZE PEOPLE, WE NEED TO
UNDERSTAND AND EMBRACE THEIR
CULTURE.”” BAN KI-MOON, SECRETARY
GENERAL AT UN

22. CREATIVE
ECONOMY
CULTURE+DESIGN+INDUSTRY
1.
EDUCATE FOR DEVELOPMENT
2. DRIVE DEVELOPMENT
3. ENABLES DEVELOPMENT
4. ENCOURAGE CREATIVITY
5. FOSTER INNOVATION
6. PRESERVE AND HONOUR HERITAGE
7. MAKE SENSE OF OUR FUTURE

27. YOUNG BALKAN DESIGNERS

32. AND WE’VE BEEN THERE WITH
NON-STANDARD INSTALLATION.

34. NOVA ISKRA LAB

35. SHE IS WORKING HARD

38. “Creativity now is as
important in education
as literacy, and we
should treat it with the
same status.”

39. WE’VE
BEEN IN
LONDON

40. WE’VE BEEN
IN LIGHTING
DESIGN
STUDIO

41. WE’VE VISITED
ARCHITECTURE
STUDIO IN
LONDON

42. REAL-LIFE PROJECT, UN OFFICES

50. Ankhiluun Bat-Erdene
Environmental lighting

53. FLARE OR JOINTS?