"Yes. But..." (a presentation by Emma Cookson)
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Emma Cookson's presentation at The Bellwether Group in September 2010. The topic of the day was "Creativity and content creation in a digital age."
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"Yes. But..." (a presentation by Emma Cookson)
- 1. “ Yes. But…?” Emma Cookson BBH September 16, 2010
- 3. A profusion of pre-existing, high quality advice…
- 7. “ Yes. But…”
- 12. “ Consumers don’t own brands, but they do want to participate.” Charles Vallance, VCCP
- 13. Channel-right is important, but remember brand-right too…
- 14. Tiffany Facebook landing page, Sept 2010. Tiffany ????
- 16. BMW Facebook landing page, Sept 2010. BMW ????
- 23. “ We need a 360 º campaign.”
- 25. “ We need a 36 º campaign.”
- 30. c/o @saneel
- 31. c/o @saneel
- 32. c/o @saneel
- 33. Crowdsourcing =/= collaborative working
- 36. Diplomacy
- 38. Jennifer Gavin, Advertising Diplomat
- 39. Generosity
- 48. Thank you