2. Flow
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What is consumer behaviour?
Evolution of mobile phones
Objective of study
Factors affecting the consumer behaviour
Case study
Survey: Primary
Analysis
Recommendation
Conclusion
Bibliography
3. What is consumer behaviour?
• Behavior that consumer
display in searching for,
purchasing using,
evaluating and disposing
of products and services
that they expect will
satisfy their needs.
4. Evolution of mobile phones
• 1973:- First hand held mobile
developed
• 1984:- Nokia talkman
• 1992:- Motorola International 3200
• 1994:- IBM Simon Personal
Communicator
• 1996:- Motorola Startac
• 1998:- Nokia 5110
• 2002:- Sanyo SCP – 5300
• 2007:- Iphone
• 2008:- First android based mobile
phone
5. Objectives
The purpose of the study is:•To understand the consumer behaviour while
purchasing phones
•Factors affecting consumer choice
•To know the satisfaction level of the consumer.
16. Conclusion
• Study showed the attitude of the consumers
towards the different brands.
• The factors that affects the buying behavior
and the choices of the consumers.
• The most preferred brand by the
consumers.