Hear firsthand how consumer good company Trek Bicycle Corporation, the Premier bike brand, launched a centralized commerce shop giving customers direct access to their bikes and gear online. https://www.hybris.com/commerce

1. Trekbikes & SAP Hybris

2. About Me
Steve Novoselac
Trek Bicycle Corporation – Director of Digital
Started in 2008 – IT background. Computer
Science
Business Intelligence, Software Development,
other cool technical things!
Father of 4! Cyclist, Musician, Homebrewer
@ScaleOvenStove on Twitter.
Steve_Novoselac@trekbikes.com

3. About Trek
• Started in 1976 – Family Owned
• Waterloo, WI
• Manufacturing and Distribution of
Bicycles, Bicycle Accessories
• Global Footprint
• Independent Bike Retailers
• Hybris Since Nov 2015

4. SAP Hybris – what and why
• SAP Hybris Commerce
• Launched Nov 2015 on Hybris 5.4
• Currently on Hybris 6.2
• Upgrading to Hybris 6.5 this Fall
• Why?
• Multiple disconnected website properties – ecomm, brand, b2b, etc
• Product data management – PCM vs external system
• Get out of the “custom” ecommerce platform business
• Ecommerce around our industry is pretty early stages – getting out in
front of that.

5. Value Adds
• Omnichannel!
• Including our Retailers in the journey
• Choose retailer while checking out. Service Center, Retailers get a cut
of the sale.
• Send consumers to Retail – buy online, pickup in store
• Speed
• Ability to have content management team build editorial and manage
product/pages – vs software development team.
• Cloud before it was Cool

6. Secrets to Success
• Hybris Professional Services
• Find a great partner
• Get Current / Stay Current
• Training
• Data Integrations