True personalization is at the individual level, rather than at the segment level. In this presentation by Bernard Chung, SAP Customer Experience at the Argyle Executive Forum, you'll learn how to utilize real-time contexts to deliver the best customer experiences.
Learn more about SAP Marketing Cloud here: https://cx.sap.com/en/products/marketing
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Personalization through Contextual Marketing
1. CUSTOMER
Bernard Chung, Head of Product Marketing, Marketing Cloud
SAP Customer Experience
September 6, 2018
Personalization through Contextual Marketing