10 top tips for using social media effectively for connecting, networking and...
Getting Started with Social Media for Associations
1. Associations and Social Media:
Getting Started
Sarah Stewart
Australian College of Midwives
2013
http://www.flickr.com/photos/59217476@N00/7196460482
2. Questions to think about
• Why associations should have a social media
presence?
• What should go into a social media policy?
• How can social media be used effectively, yet
professionally?
• What tools best suit associations?
3. Why associations should have a social
media presence?
http://www.flickr.com/photos/21496790@N06/5065834411
5. • Australians spend 26 minutes, 27 seconds on
Facebook each day
• 53% of active adult social networkers follow a
brand
• Companies that blog have 55% more website
visitors
• 35% of consumer comments on Facebook Pages
are compliments
• 9/10 mobile searches lead to action – over half
lead to purchase
• 40 % of accounts and 8% of messages on social
media sites are spam
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
6. • Social media users who receive excellent customer
service from brands spend on average 21% more
than non-social customers
• 55% of consumers share their purchases socially on
Facebook, Twitter, Pinterest and other social sites
• 94% of corporates use social media and 85% say it’s
given their business more exposure
• 74% of brand marketers saw an increase in website
traffic after investing just 6 hours per week on
social media
• 83% of people who complained on Twitter loved
the response from those companies that did make
the effort
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
7. People do things differently these days
http://www.flickr.com/photos/60861613@N00/5604005312
8. People engage with what interests
them, rather than what they are told to do
http://www.flickr.com/photos/40645538@N00/3545842064
9. In other words, associations have to go
to where the people are, rather than
the other way around
http://www.flickr.com/photos/52374288@N02/5652164865
10. People do not commit to a cause for a
lifetime these days
http://www.flickr.com/photos/51035555243@N01/2402200306
11. Huge competition for people’s
time, commitment, and money
http://www.flickr.com/photos/60782951@N00/5253461553
12. People want value for their time,
commitment and money
http://www.flickr.com/photos/11738433@N03/4052671706
13. People want to be part of the
conversation
http://www.flickr.com/photos/73645804@N00/864731205
14. Connect at a personal level
http://www.flickr.com/photos/10488545@N05/1865482908
24. What should go into a social media
policy?
• First of all, do a SWOT analysis…
• How do members communicate and engage
with you at the moment? What do your
members want?
• How do you engage with the greater
community?
• What works well now?..What needs to
change? Where are the gaps?
25. What needs to change in your
association for social media to be able
to work?
http://www.flickr.com/photos/9805680@N07/3769904793
26. • How are you going to resource your social media
presence?
• Who is going to be responsible?
• How are you going to manage passwords?
• Copyright license for the information you share
• How do you deal with negative feedback?
• Who is going to moderate? How will you
moderate?
• What professional standards do you need to
follow?
• How will you encourage staff to use social
media, both at work and at home?
27. How can social media be used
effectively, yet professionally?
http://www.flickr.com/photos/21560098@N06/3796822070
28. Be consistent about your brand
http://www.flickr.com/photos/82298625@N00/4737348660
30. Respond to negative as well as positive
feedback
http://www.flickr.com/photos/7900943@N06/2878804681
31. Leverage what is already happening in
the community
http://www.flickr.com/photos/46944516@N00/3717536433
32. Takes time to develop an online
network and/or community around
your organisation
http://www.flickr.com/photos/49503019876@N01/1804295568
33. You get out what you put in
http://www.flickr.com/photos/28650594@N03/4834404563
34. What tools best suit associations?
• Where are your members? What technologies
are they using?
• What is their internet connections like?
• How mobile are they?
• What are their digital literacy skills?
42. Resources
• Associations and social media:
http://www.slideshare.net/sarahs/associations-and-
social-media
• Sarah Stewart: http://sarah-stewart.blogspot.com
• www.mashable.com
• Beth Kanter: http://www.bethkanter.org
• Nancy White: http://www.fullcirc.com
• The Thank You Economy: Gary Vaynerchuk
• Effective Uses Of Social Media In Associations:
http://www.slideshare.net/bkmcae/effective-uses-of-
social-media-in-associations
